Raw dog food firm Naturaw featured on Paddy McGuinness’ radio show on Sunday as part of the celebrity’s quiz ‘The X Factory’.

Naturaw’s production manager Cath from Selby phoned in to the BBC Radio 2 programme at lunchtime and had to answer questions about her job.

Paddy had one minute to ask Cath as many questions as possible as he tried to guess what type of factory she worked in. He discovered that it was a food factory but was stumped for which type, especially when Cath announced the company’s products weren’t sold in supermarkets.

However, Cath was still able to give Naturaw a plug at the end of the quiz, revealed she had worked for the Wetherby-based company for five years.