PATS Telford has secured a strong line-up of speakers for two days of seminars designed to give pet retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential.
The UK’s No 1 pet trade exhibition, taking place at Telford International Centre on Sunday and Monday, September 25-26, promises to be a spectacular event with over 200 UK and international companies exhibiting.
And the talks by prominent industry figures, staged in association with Pedigree Wholesale, look set to keep visitors entertained and informed throughout both days of the show.
The free-to-attend series of seminars will cover a wide range of topics including: let’s talk retail; oral care for cats and dogs; driving growth in the small animal category; psychological basis of the human-animal bond – the driver to our pet industry; how to get more visitors to your website; and guiding the pet owner through an increasing complex multi-channel path to purchase.
There will also be a chance to earn Continuing Professional Development (CPD) points for those people attending a special seminar by animal healthcare specialists Merial. The CPD points will go towards the ongoing development of Suitably Qualified People (SQP) working in the pet industry.
Dog marketing expert J Nichole Smith will also be giving talks on both days of the show. On day one, her talk is entitled: ‘Popularity, Profitability and Power for Petpreneurs – the secret formula to having it all’, while on day two she’llreveal the ‘Two Routes to Revenue’.
“One of the easiest ways to discover new ideas that could help boost your business is to attend the free seminars at PATS,” said organiser Annie Foord.
“If there’s a subject that catches your eye then make a mental note of the time or write it down in your diary so you don’t miss it.
“Most seminars last half-an-hour so there’s no time to become bored. In fact, because of the time limit, there’s a lot of information packed into such a short session and often it’s a good idea to take notes or write down bullet points. Usually, the speaker will take questions at the end of the talk.”
As well as the free programme of seminars there will be so much more to see on the exhibitor stands packing the exhibition hall at Telford.
One of the show’s most popular features is the New Product Showcase, which sees an increasing numbers of entries each year. Early indications suggest the trend will continue at Telford, and as a result the Showcase will have a huge presence at the exhibition. Visitors will also be able to witness demonstrations from the country’s leading dog groomers.
Parking is free at the Telford International Centre, and everyone will receive free tea and coffee, and a free show catalogue.
Visitors are now being urged to register for free show entry by going online at www.patshow.co.uk.
The full PATS Telford Seminar Line-Up
Sunday, September 25
10.00-10.30
Let’s Talk Retail
Sarah Arneson, in association with BIRA
10.40-11.10
Psychological basis of the human-animal bond: the driver to our pet industry
Roger Mugford, Company of Animals
11.20-12.20
Protecting Pets and Your Business – CPD accredited
Geoffrey Guyot, Frontline Spot On, Merial Animal Health
12.30-13.00
Popularity, Profitability and Power for Petpreneurs: The secret formula to having it all.
J Nichole Smith, Dog Marketing Expert
13.10-13.40
Interactive Retailers’ Forum
Lindsey Redfern, Tony Sharpe (Pets Korner)
13.50-14.20
Oral Care for Cats and Dogs
Chris Charlton, Nutritional Training Manager, Mars Petcare UK
14.30-15.00
eCommerce: Get more online visitors, optimizing your website for Google in 2016
Nathan Stevens and Tina Jones, Intelligent Retail
15.10-15.40
Driving Growth in the Small Animal Category
Peter Lancaster, Burgess Petcare
Monday, September 26
10.10-10.40
eCommerce: Get more online visitors, optimizing your website for Google in 2015
Nathan Stevens and Tina Jones, Intelligent Retail
10.50-11.20
Protecting Pets and Your Business – CPD accredited
Geoffrey Guyot, Frontline Spot On, Merial Animal Health
12.00-12.30
Digital pets: guiding the pet owner through an increasing complex multi-channel path to purchase
Taila Findlay
12.40-13.10
Canine and Feline Communication; learn about their amazing senses & how they use body language
Sue Bartlett, PDSA Community & Education Head Veterinary Nurse
13.20-13.50
Two Routes to Revenue: Do you know what they are and how to leverage them?
J Nichole Smith, Dog Marketing Expert
14.00-14.30
Oral Care for Cats and Dogs
Chris Charlton, Nutritional Training Manager, Mars Petcare UK
