Frozzys has announced the launch of a fresh new flavour in its frozen yoghurt portfolio. Rich in nutrients and antioxidants, the new flavour – peach – is available from this month to coincide with the upcoming warmer months.
Frozzys was established in 2013 when founder and director Noel Conlon struggled to find a healthy and nutritious, low calorie and long-lasting treat for his beloved dog Juno to enjoy.
Wanting to create a product which had many nutritional and practical benefits, Noel partnered with fellow director, Michael Hunt, and has since developed a portfolio of inspiring frozen yogurt products.
The existing product portfolio consists of four great-tasting flavours: original, strawberry, blueberry and cranberry, all of which have been thoughtfully chosen for their nutritional properties, their taste profile and the popularity of these flavours in the human yogurt category.
Humanisation in the pet food industry has resulted in a remarkable increase in pet food products which feature human-quality ingredients, flavours and benefits. This direction has been instrumental in the development of the Frozzys portfolio. The latest new variety – peach – is a popular summer fruit flavour, which is extremely rich in vitamins, minerals and beneficial plant compounds.
With canine nutrition and enjoyment being of paramount importance, all Frozzys recipes are expertly formulated with the support of Senior Food Technologists at CAFRE (College of Agriculture, Food & Rural Enterprise).
The entire portfolio is lactose-free for easy digestion, naturally rich in calcium for strong teeth and bones, and the nutritional content is boosted with a carefully formulated multivitamin premix. Further to this, the treats are low-calorie, low-fat and have no added sugar - meaning they are the perfect solution to battling the obesity epidemic that is becoming increasingly evident in the canine world today.
“At Frozzys, we are committed to bringing healthy and nutritious, low-calorie treats with natural ingredients to the marketplace," comments Jackie Kirk, Marketing Manager for Frozzys.
“We really pride our portfolio on how versatile and multi-functional each treat is. The concept of our frozen yogurt in a perfectly portioned tub means that the product is ‘lickable’ and takes more time to consume, providing maximum enjoyment and mental stimulation for dogs.”
Frozzys frozen yogurts are made with fresh cows’ milk and natural flavours at a long-established dairy farm in northern England, where yogurts for humans are also produced.
“Like most dog owners, the team at Frozzys treat their own dogs as members of the family. We want to give them foods which include recognisable ingredients which we deem natural and healthy ourselves. This ethos is fundamental to our ingredient selection, recipe formulation and production process,” Jackie adds.
From a commercial standpoint, Frozzys has developed dedicated marketing channels and point of sale accessories (including fully branded freezers) for in-store promotion and selling.
To obtain a full marketing pack or to find out how you can stock Frozzys in your retail store or food service establishment, please contact sales@frozzys.com
