The PetFellas has announced an exclusive UK partnership with Cleverpup, the New York City dog accessories brand. 

The Cleverpup range lands in the UK this autumn, giving independent pet retailers a stylish, practical collection built for modern pet parents who take their dogs everywhere.

Cleverpup was founded by dog lovers Ellen and Michael Diamant, the entrepreneurs behind Skip Hop, one of the world's leading baby brands. Their dog, a Bernedoodle called Milo, inspired them to bring the same passion and thinking to pet gear. 

Channeling their design expertise, New York roots, and a desire to make life better for pup parents, the result is products that combine great stylish looks, premium materials and construction and clever, practical features.

The UK launch range includes:

• Transit Tote Dog Carrier: a lightweight, well-organised carrier with a washable plush Teddy insert and a breathable Air Mesh available in two sizes.
• Dog Walk & Train Sling: a hands-free crossbody or belt bag with a food-safe treat pocket, a poop bag dispenser and a built-in training squeaker
• Bistro Box Dog Food Travel Kit: an insulated, food-safe kit for feeding on the go, with storage cubes, collapsible bowls and a scoop - Available in two sizes.
• Nomad Collapsible Silicone Bowls: food-safe travel bowls with a splash-guard rim, available in two sizes.
• Snackpack Treat Pouch: double-compartment insulated treat pouch keeps high-value rewards and everyday treats separate.

The ranges will launch with multiple colour options and true to their New York roots, more designs, more colours and product innovation is in the pipeline.

Cleverpup has had rave reviews from the media and consumers alike in the USA. Cleverpup's hero products, the Walk & Train Sling and the Transit Tote, are already selling strongly and getting excellent customer reviews in the US.

Gerard O'Mahony, Director at The PetFellas, said: "Cleverpup is a brand that gets it right first time. Every product has been thought through from the dog owner's point of view, and there's always that extra feature you didn't know you needed until you use it. 

“The quality and attention to detail is unmatched in the market. UK owners take their dogs everywhere, from the daily walk and the café to weekends away, and Cleverpup is made for exactly that lifestyle. 

“We're delighted to bring Ellen and Michael's brand to the UK. It gives specialist pet retailers a range of unique premium quality accessories range that look great instore and deliver for their customers. 

“Unsurprisingly we had great feedback from customer when we previewed the range at PATS last month and the great news is, it's here just in time for Christmas gifting season.”

Michael Diamant, Co-Founder & CEO of Cleverpup, said: "The UK is one of the world's great dog-loving nations, so it was a natural next step for Cleverpup. From our first conversation, The PetFellas shared our passion for quality, design and supporting independent retailers. We couldn't ask for a better partner to introduce Cleverpup to UK pet parents, and we can't wait to see our products out on adventures across the country."

Retailers interested in stocking Cleverpup can contact The PetFellas directly or visit www.thepetfellas.co.uk