Brilliant Beef is the latest addition to Pure’s range of freeze dried superfood recipes. Boasting 50% beef this single source protein complete food for dogs is packed with superfood ingredients such as coconut and celery. The new recipe is potato free, making it ideal for raw feeders and dogs with potato allergies.

Marketing Director at Pure Mat Cockroft said: “The launch of our Brilliant Beef Primal recipe is a combination of wanting to continue to offer the very best choices for owners and listening to feedback from our customers.”

The beef chunks in Pure’s new recipe are freeze dried to preserve the meat with less exposure to high temperature or pressure, whilst the vegetables are gently air dried, leaving all our ingredients as close to their natural raw state as possible. Owners simply add water and serve!

Brilliant Beef contains only six natural ingredients: beef and beef liver, parsnip, carrot, celery, coconut, vitamins and minerals.

The new recipe is perfect for:

• Potato Allergies
• Poultry Allergies
• Super Fussy Dogs
• Active Dogs
• Raw Feeders
• Wheat, Grain and Gluten Allergies
• Sensitive Skin and Digestion

To find out more about Pure’s new recipe and full range visit www.purepetfood.co.uk