The lifestyle brand, Henry Wag, creator of exciting and innovative life enhancing pet accessories, has teamed up with Petcetera to take the growing range to Crufts.

Visitors will be able to view the Henry Wag product range on the Petcetera stand in Hall 5.

Henry Wag manufactures lifestyle products to influence attitudes to pet care and provide a better more caring lifestyle for pets. It does this by developing a unique range of lifestyle products to nurture and enhance the close partnership between pet and pet parent and simplify the tasks associated with this close relationship.

"As a lifestyle brand which prides itself on innovation, it is vital for us to interact with the users or our products," said a spokesman.

"Crufts gives us a great platform to engage with consumers for whom their dog forms a large part of their life and who form a large part of our target market. Part of our long term strategy to build closer relationships with the consumers who use our products and to understand their needs and requirements.

"As a long term supplier to Petcetera we are really grateful for the opportunity to work with them to promote the Henry Wag brand and present the product range to a large consumer audience."

The Henry Wag product range consists of Elevated beds, The Cool Mat, the Pet Ramp, an in-car travel range plus a range of crates and pens.

Further information on Henry Wag can be obtained at www.henrywag.com or by calling 01594 810990.