The prestigious Lifetime Achievement Award was presented to Gordon Thomas (above centre), long-time organiser of PATS, in recognition of his outstanding contribution to the UK pet industry. 

A total of 27 honours were handed out at the PIF Awards 2025.

PIF Award Winners 2025

Innovation Award – sponsored by Worldpay
Muzzle Movement – Size Mitzy

Best Newcomer – sponsored by The Animal People Recruitment Company
Alex Dimmock – Bella + Duke

Cattery of the Year – sponsored by James & Steel
Farm Springs Cattery

Pet Retail Chain – sponsored by Naturo
Pet Pavilion

Dog Daycare Business of the Year – sponsored by Collar
The Doggy Daycare Centre

Dog Walking Business of the Year – sponsored by Collar
Beacon Barkers

Export Award – sponsored by Associated Veterinary Services
Boil & Broth

Garden Centre Pet Department of the Year – sponsored by Natures Menu
Homeleigh Garden Centre, Bude

Grooming Business of the Year – sponsored by Buddycare
Pet Pavilion

Home Boarding Business of the Year – sponsored by Cliverton
The Country Dog Hotel & Spa

Independent Retailer of the Year – sponsored by Bella+Duke
Superpet Warehouse

Kennel of the Year – sponsored by Collar
Canine Karma

Manufacturer of the Year (Over £10m ) –  sponsored by Anthesis
Landguth Heimtiernahrung

Manufacturer of the Year (Under £10m) – sponsored by Anthesis
Cobbydog

New Business of the Year – sponsored by Worldpay
Sniffer Shop

New Product (Accessories) – sponsored by PBW News
Pawdaw of London, Luxury Amenity Pack for Dogs

New Product (Food) – sponsored by PBW News
Nutriment Gently Steamed Range

New Product (Health & Hygiene) – sponsored by National Pet Shop Day
Karnlea Cat Supplement Toppers

New Product (Treats) – sponsored by the Big Biscuit Company
Antler Chew Venison Sticks

Online Business of the Year – sponsored by Worldpay
Dorwest Herbs

Pet Service Business of the Year – sponsored by Cliverton
Yorkshire Pooches Therapies

Pet Tech Business of the Year – sponsored by PBW News
Petscribers

Raw Store of the Year – sponsored by Nutriment
Stefs Pet Pantry

Supplier of the Year – sponsored by Dog Friendly
Herbal Dog Co

Sustainability Award – sponsored by Citation
Doglyness

Wholesaler of the Year – sponsored by Natures Menu
Vital Pet Group

Marketing Campaign of the Year – sponsored by Nobull
Tug-E-Nuff

Lifetime Achievement – sponsored by PATS
Gordon Thomas