Animal Instincts has launched of its new Teal Tails plush dog toy range, developed to combine strong retail appeal with functional design tailored specifically to dogs. The range will be available exclusively through Pedigree Wholesale, offering independent pet retailers a fresh opportunity to differentiate their toy offering.

The Teal Tails collection introduces three character-led toys: Ted the Fox, Tim the Mouse, and Tom the Duck. Each designed to encourage natural play behaviours while delivering standout shelf presence.

A key feature of the range is its use of teal and yellow colourways, chosen for their high visibility to dogs. Unlike traditional plush toys, Teal Tails products are designed with canine vision in mind, creating a clear and compelling selling point for retailers to communicate to customers. This functional benefit supports increased engagement during play and adds value beyond aesthetics alone.

A spokesperson for Pedigree Wholesale said “We’ve developed Teal Tails to meet the needs of both retailers and pet owners. From a trade perspective, it’s about offering a product that is easy to merchandise, tells a clear story in-store, and ultimately drives sell-through.”

Each toy in the range features soft yet durable plush materials, integrated squeakers, and a lightweight design suitable for dogs of all sizes. The character-led approach also encourages multi-buy purchases, making the range ideal for counter displays, promotions, and impulse sales.

With independent pet retailers continuing to seek differentiation in a competitive market, Teal Tails provides a commercially focused solution combining innovation, accessibility, and strong visual appeal.

Customers can order the new Teal Tails range at petproducts.co.uk or contact their Pedigree Wholesale representative for further details, ordering information, and merchandising support.