After winning a New Product Award at PATS last September, BrewBix dog treat biscuits have quickly become a bestseller in UK pet stores. Here company director Angela Lawley-Wakelin explains how the innovative product became an instant hit.

What did it mean to win a New Product Award?

Winning the New Product Showcase Award for our 3kg BrewBix loose biscuits at PATS was a massive success for us as a small new business. We were delighted with the result and made sure to share the congratulations with our production team, The Big Biscuit Company, acknowledging their baking expertise and contribution to the product's success.

Do you think the award has helped elevate your winning product in terms of exposure?

The award provided an immediate and noticeable boost to exposure. The event itself was a success, leading directly to gaining another 30 or so stockists. 

Have you used the award to promote the product?

We leveraged the award immediately. PATS provided the winner’s logo, judges' comments, and photos, which we used to promote our success on social media. We also successfully integrated the win with some of our regular stockists as the ‘Best New Treat of 2025 (Pet and Aquatics Trade Show)’.

Has the product been a success in terms of sales?

Absolutely. The success at PATS, including the award, was immediately followed by a surge in orders which we efficiently fulfilled for all our new stockists and our trusted 200 regular stockists. Taking our stand at PATS was a landmark event in BrewBix's growth, providing a springboard for further expansion in 2026.

www.brewbix.com