Tetra, the worldwide industry leader with over 60 years of experience, has launched Facebook Tetra UK and Pinterest Tetra UK pages. It aims to make information about fishkeeping even more accessible, supporting existing fishkeepers as well as drawing new people to the hobby.
With many people increasingly engaging via technology, Tetra has taken the plunge into social media to engage fishkeepers and communicate what an easy, fun and rewarding hobby it can be.
The Facebook page will provide hints and tips for prospective fishkeepers alongside exciting competitions whilst Pinterest focuses on the design aspects of aquariums in addition to further educating new and existing fishkeepers.
Together both platforms will allow enthusiasts to network and discuss their passion by engaging with other likeminded people of all levels within the hobby.
Chanel Joseph, UK Digital Marketing Manager at Spectrum Brands Pet division explains: “The introduction of social media channels gives us the opportunity to engage and offer our expertise to a wide range of people, both new and existing to fishkeeping, as well as allowing us to have a direct relationship with our retailers.
"Our pages will also enable us to gain valuable feedback on our products and further support independent retailers by connecting with existing networks and communities to drive more people to the hobby in addition to increasing footfall in stores.”
The move to social media is a continuation of the consumer activity Tetra has been working on over the past years to drive growth against a maturing aquatics market. As Tetra aims to make fishkeeping even more accessible through digital solutions such as its Water Test App, social media is the next logical step to engage with fishkeepers and offer simple and practical solutions to help make the hobby even more enjoyable.