Premium pet food brand Encore, renowned for its natural ingredients and high-protein recipes, has expanded its cat range with the introduction of its new Encore Bone Broth Toppers to the UK market.
The new range has been developed to meet growing consumer demand for added-value pet nutrition, offering cat owners a simple and convenient way to add moisture while enhancing mealtime enjoyment.
Available in two protein-rich recipes – Chicken Bone Broth with Chicken Breast and Fish Bone Broth with Tuna Fillet – the toppers are made with 100% natural ingredients and real flakes of high-quality protein to increase palatability for even the fussiest felines.
Research shows that 54% of cat parents see long-term health as a primary driver when purchasing cat food, yet a staggering 62% still struggle to find products that align with their cat's specific nutritional requirements. Hydration is a key element for optimum cat health.
“Cat parents increasingly look for ways to encourage their pets to consume more moisture, particularly those feeding dry kibble,” said Robyn Long, Innovation Manager at Encore. “Our Bone Broth Toppers offer a practical, tasty way to add moisture while bringing additional flavour and texture, alongside high-quality protein and other essential nutrients to meals.”
Designed as both a meal enhancer and treat, the new range delivers incremental opportunities within the growing cat treats and toppers category, appealing to high-spend shoppers seeking premium, natural products.
Key product benefits include:
- Made with 100% natural ingredients
- No artificial colours, flavours or preservatives
- Adds moisture to meals
- Real protein flakes for added taste appeal
- Ideal over dry kibble or served alone as a treat
- Resealable spout pouch for freshness and portion control
- Fridge-safe for up to five days after opening
The range offers two single-flavoured products and a mixed variety multipack:
- Encore Chicken Bone Broth with Chicken Breast 85g
- Encore Fish Bone Broth with Tuna Fillet 85g
- Encore Variety Bone Broth Selection 4 x 85g
Encore says the launch reinforces its commitment to creating natural recipes with high-quality ingredients.
“We believe mealtimes should be a highlight of the day for pets and their owners.” said Robyn Long, Innovation Manager at Encore. “If we can’t make a better pet food, we won’t make it at all.”
As part of a Certified B Corporation, Encore continues to support sustainability initiatives across its business, including responsibly sourced fish and ongoing efforts to improve packaging sustainability through innovation and responsible material choices.
Robyn continued: “Not only does our cat bone broth range fulfil pet parent priorities, such as increased variety, improved texture and enhanced taste, but it also reflects our commitment to making thoughtful choices for pets, people and the planet as we continue to evolve our products, packaging and business practices.”
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