The UK’s largest pet retail group Pets at Home is closing one of its stores in Bradford today (August 31) due to “a number of factors”.

The company told customers of the Bradford Forster Square store closure on its social media platform. It confirmed that nearby stores in Bradford Idle, Brighouse and Guiseley would remain open.

The announcement on the Pets at Home Bradford Forster Square Facebook page read: “It’s with a heavy heart that we have to bid farewell to an amazing town and a community that welcomed us with open arms from day 1. We have made some truly special friends, both four and two legged and we’re so sad to be having to say goodbye.

“It has truly been an honour to help and support your pets, whether finding that perfect food for ticky tums or getting that coat to fit just right.

“I can assure you that this decision was not an easy one and not taken lightly, but due to a number of factors we have to say goodbye to Bradford Forster Square. 

“Please do come and see us before, as we have until August 31st before our doors close for good, as we hate the thought of not being able to say goodbye to you all in person.

“You can still find all your favourites in our closest stores located in Bradford Idle, Brighouse, Guiseley and all other local Pets at Homes or online at petsathome.com

“Last, but certainly not least – thank you.”

A spokesperson for Pets at Home said: “As we near the end of lease agreements we routinely review the future potential of each of our stores, taking into consideration size of premises, services on offer and other Pets at Home pet care centres in the local area. As a result, we have recently taken the decision to close Bradford Forster Square, which will stop trading on 31 August.

"Whilst these are always difficult decisions, our first priority is our colleagues and we’re delighted they will all be taking up new positions in our other local pet care centres.

"Customers can also still access our pet care services at nearby Pets at Homes stores, including Bradford Idle and Guisley, as well as online.”

Earlier this month Pets at Home reported a rise in revenues of 10.2% to £568.2m. The pet retailer, which operates 453 sites across the UK, said that total group revenue reached £436.8m, up 7.9% when compared to last year.

Pets at Home opened two new shops during the first quarter and also refurbished nine stores in its portfolio.

Pets Corner's Dean Richmond (above right) with Kevin Massart from Cats & Dogs.

Pet Family, which operates 150 stores in the UK under its Pets Corner brand, has invested in Belgian retailer Cats & Dogs. It has secured a 30% share of the pet retail group.

The Antwerp-based retailer, launched in 2003 by Kevin Massart and his mother Brigitte Pettens, recently opened its seventh store. 

The investment by Pet Family will help Cats & Dogs to open at least 20 more stores in the next five years.

Also, by stocking Pet Family’s specialist products, Cats & Dogs will be able to differentiate itself from rival pet stores in Belgium.

Pet Family owner Dean Richmond admitted the company was looking to invest in other retail companies across Europe.

“There is no other retail chain like Pets Corner that focuses on quality and ethics, and I believe there is a consumer in every market wanting better products, sourced with integrity sold by properly trained staff,” said Dean.

“I’m convinced there are many high class emerging retailers in Europe, like Cats & Dogs, who would benefit from our investment, supportive brands and group scale to help them grow, and we’d love to work with them.”

Pet Family recently secured an eight-figure funding package from HSBC UK to support its growth nationally and internationally, and to create up to 320 jobs nationwide.

Pet Family is using the multi-million pound funding to open 10 new Pets Corner stores throughout England by the end of the year. These include Ascot, which is set to open on September 8, Chelmsford, East Grinstead, Newbury and Colchester.

PATS Telford will be presenting state-of-the-art grooming demonstrations and talks on both days of the show, taking place at Telford International Centre on 1-2 October 2023.

The Grooming Workshop, in association with For All DogKind, will include some of the country’s leading groomers.

Demonstrations will highlight the knowledge and expertise required for traditional grooming techniques, as well as showcasing the latest modern trends and creative ideas.

With an increasing number of pet retailers introducing grooming salons into their stores, the PATS programme of talks and demos will provide invaluable insights into this side of the business.

PATS organiser Gordon Thomas said: “We’re really excited to be running such a full programme of grooming talks and demonstrations in association with For All DogKind. 

“The grooming demos have always been a highlight of PATS shows and it’s great to be staging such an interesting programme once more.”

The professional groomers taking part on behalf of For All DogKind include Sally Hart, of Tailwaggers Grooming in Kent, and Chris Briggs, of Briggy’s Dog Grooming in North Devon.

Sally was a huge success when she last gave a demonstration at PATS Telford in 2019, and she admits to being delighted to return to the exhibition.

“I love PATS Telford, it’s a brilliant show for everyone in the pet industry,” said Sally. “It’s great to see that grooming plays a huge part in the exhibition and to be asked to share some of my knowledge and expertise is a real honour.”

Sally Hart demonstrating her grooming skills at PATS Telford in 2019.

Chris shared Sally’s sentiments, stating: “I’m so looking forward to demo-ing at this prestigious event. It will also be brilliant to speak to visitors on the For All DogKind stand.”

For All DogKind has been a regular exhibitor at PATS exhibitions, and director Laura Redstone expressed her delight at presenting this year’s grooming programme.

“You can expect to see some world class groomers in the demo area, providing incredible and not-to-be-missed demonstrations,” said Laura. 

“Our demos will provide invaluable grooming tips across a variety of different dog breeds. Our experts will also be sharing their knowledge on how to start up and run a successful grooming business.

“For All DogKind is one of the most used natural grooming ranges in the UK and our experts will share how using the brand’s products has made a difference to them, their dogs and their businesses.”

Laura (pictured right, with her sales manager Lisa Oliver-Bridges and Lisa’s dog Harper), continued: “If you’re in the pet industry then PATS Telford is an essential event on the calendar. Every groomer has an opportunity to sell retail products to their clients, and PATS is a perfect way to see what’s out there.

“I would encourage groomers to visit the show to gain free valuable grooming tips and advice and see all the latest products to be launched.”

With more than 250 companies and brands exhibiting, PATS Telford is the only event in the UK where buyers from grooming salons, specialist pet stores and garden centres can view all the latest pet product launches under one roof.

To help make the visitor experience even more enjoyable and rewarding, PATS Telford offers free parking, free catalogue, and complimentary lunch voucher in addition to the regular tea or coffee voucher. 

Register now at www.patshow.co.uk where a full list of exhibitors can also be found.

Nestlé Purina products were part of a first of its kind rail trial delivery to Tesco this month. The range of Purina products, including pet favourites like Felix and Gourmet pouches, were delivered in a rail container which facilitates double-stacked pallets. The trial saw double-stacked Purina products travel on rail from Hams Hall Distribution Park, in North Warwickshire, to the Tesco Thurrock distribution centre.

The advanced rail container utilises a roof raising mechanism, allowing the Purina range to be double-stacked from floor to ceiling operating at full capacity before the roof is lowered for transit. This means it’s easier to carry up to double the amount of product compared to other container types. 

According to the Rail Delivery Group, each freight train has the potential to take up to 76 heavy goods vehicles off the roads and one tonne of products moved by a rail journey produces 76% less emissions than a diesel road journey].

The container has been in development for two years and the aim is to now refine it for future delivery opportunities by this method to contribute to a greener distribution strategy. In 2022, Nestlé announced its plans to increase freight capacity on trains as part of its commitment to reducing environmental impact.  

Nestlé UK and Ireland is passionate about finding a solution to double-stack product successfully on rail freight and this trial is a core part of that journey. The success of this trial will allow the company to grow its rail freight volume and support its drive to reduce CO² and its reliance on diesel road freight.

Niall McCarthy, Rail Development and Delivery Manager, at Nestlé UK and Ireland, said: “This trial marks an important development in Nestlé’s commitment to halve its emissions by 2030 and reach net zero by 2050. This initial trial will help launch stronger supply chain resilience and reduce carbon emissions in the Nestlé UK and Ireland network. Furthermore, we are proud to deliver to Tesco on this trial, a customer of ours who has been on rail since 2008.” 

Nestlé partnered with Bootle Containers, and Marine Container Test Services to design and build the container. Trials have been carried out in partnership with Network Rail, Forth Ports, W H Malcolm Group and Direct Rail Services. Following the success of this trial movement Nestlé will now look to develop a strategy to expand and refine opportunities to deliver goods by this method. 

Purina is committed to improving the lives of pets and people, and along with its parent company Nestlé, aims to enhance and contribute to a healthier future for the planet. As part of this, Purina is committed to reducing its long-term environmental impact as it works towards its ‘Net Zero by 2050’ target.

Norfolk Industries has­­­­ secured a new contract with pet product wholesaler and distributor Vital Pet Group.

“Vital Pet Group has been supportive of Norfolk Industries as a business and our services to the community through their initial order and we are looking forward to developing our working relationship with them,” said general manager Sharon Tooke.

Vital Pet Group will be stocking a range of 11 Norfolk Industries products including the award-winning animal houses and plastic-free lines. All products will be marketed in NIDP branding. which will help top get the brand noticed in the marketplace.

Sharon added: “We’re equally pleased that this will increase the work on our factory production lines, providing additional employment for our regular employees as well as new opportunities for people on our work placements.”

Product can be purchased through Vital Pet Products in the following ways – 

Sales Telephone : 01837 883 000

Email : info@vitalpetproducts.co.uk

Or visit the Vital Pet Products website at www.vitalpetproducts.co.uk

Visit us at www.norfolkindustries.co.uk

Pup & Kit, a visionary brand dedicated to providing pet owners with stylish and innovative pet products, has announced the launch of its inaugural collection. With a focus on comfort, functionality, and design, Pup & Kit aims to revolutionise the way pets experience their surroundings.

Leading the pack is the PetProtector Blanket, the flagship product that will debut in May. Meticulously crafted with a hidden waterproof membrane cleverly sandwiched between layers of luxurious cotton and soft fleece, the PetProtector Blanket offers unparalleled comfort and protection for both pets and their homes.

This versatile and hygienic blanket effortlessly transforms any space into a cosy sanctuary for pets, whether it's their bed, furniture, car seats, or floors. With the PetProtector Blanket, pet owners no longer need to compromise on style or cleanliness. Furthermore, the blanket is conveniently machine washable and tumble dryer safe, ensuring ease of maintenance for busy pet owners.

Available in four sizes (S, M, L, XL). RRP: £24.95 - £44.95.

Following on from the successful launch of the PetProtector Blanket, Pup & Kit is excited to introduce two new additions coming soon in August: the PupPillow and the PetNest collection.

The PupPillow is a culmination of superior softness and thoughtful design, offering the ultimate relaxation experience for dogs. Crafted from sumptuous fleece, this bed features a 360-degree headrest that cocoons dogs in a calming and secure embrace, allowing them to nestle in and unwind with utmost tranquillity. The lightweight, non-slip design makes it great for the home or when on your travels. With a machine washable cover, it's convenient and easy to keep clean! Available in two sizes, small and medium, and a natural or slate grey (shown) colour.

RRP: £69 (Small - 55x65cm); £89 (Medium - 65x80cm).

Saving arguably the best until last, The PetNest collection represents an innovative approach to pet beds, combining sustainability, versatility, and aesthetic appeal. Handmade from recycled PET felt, these beds seamlessly blend into any home decor while providing a soft and resilient sleeping surface for pets. The lightweight yet sturdy design ensures ease of mobility, and the bed can be paired with a Bedside Stand for pets who love to sleep in their owner's room, or a Raised Stand to provide extra elevation and insulation from cold and draughty floors. The PetNest collection is a testament to Pup & Kit's commitment to creating products that enhance both the lives of pets and the aesthetics of modern homes. Suitable for cats and small-medium sized dogs (up to 15kgs/33lbs) and available with either a natural or slate grey colour mattress. Customers can choose from a natural beech, white or slate colour stand.

RRP: £149 (PetNest Only) / £189 (PetNest & Raised Stand) / £239 (PetNest & Bedside Stand).

"I’m delighted to introduce Pup & Kit and our range of stylish and innovative pet products to the world! Having founded and grown baby brand Snüz, I’ve been excited to explore the synergies between the world of babies and pets, and I think this unique experience and approach sets us apart, " says Mark Nicholls, Founder of Pup & Kit. 

"We believe that pets deserve the best, and our meticulously designed products blend comfort, functionality, and style seamlessly. We can't wait to see how our customers and their furry friends embrace and enjoy these exceptional offerings."

With the launch of the PetProtector Blanket, PupPillow, and the PetNest collection, Pup & Kit is poised to revolutionise the pet product industry. By prioritising the needs of pets and their owners, the brand aims to create an elevated experience that merges style and practicality.

Pup & Kit will be exhibiting at PATS Telford on 1-2 Octpober on stand F72.

Fort more information visit www.pupandkit.com

BETA International, the only equestrian trade show in the UK, is coming to Stoneleigh on 10-11 September. But don’t be fooled by the name, there’s a huge range of products available to support those in the pet trade too.

BETA International has been sponsored by Neue Schule for the past 10 years and has been a firm favourite in many a retailer’s calendar for a long time.

It attracts manufacturers and wholesalers from all over the UK and beyond as exhibitor, with thousands of visitors coming to enjoy everything available. It’s the place to see new products (thanks to the Horse & Rider Magazine New Product Gallery), meet new suppliers, look at best-selling lines, try new things, get show only offers, network (the LeMieux Coffee Shop is a great place for this) and also take advantage of the talks held on the seminar stage that take in many aspects of business including the challenges and opportunities faced by many at the moment, social media, upcoming trends and equestrian subjects too.

“The great thing about BETA International is that there really is something for everyone,” said Claire Williams, Executive Director of the British Equestrian Trade Association (BETA) that owns BETA International.

 “Although we have many equestrian retailers come and see us, with the range of products on display from the exhibitors, we also have an increasing number of pet shops, garden centres, country stores as well as those involved with the associated trades.

"With lots of shops looking to diversify, it’s a brilliant opportunity to see what’s available beyond normal buying habits, but the exhibitors we have also cater well to many different types of shop. We have manufacturers of yard equipment, buckets and rubberised items, bird feed, animal bedding, pet accessories, footwear and clothing – the list goes on and on!

In addition, on the Sunday evening, the ETN New Product Awards will be presented, alongside the best stand awards that will be judged by a representative of Here4Horses, BETA International’s selected charity, and Magnolia Cup winner Ashleigh Wicheard.

For people who visit, there’s the opportunity to win great prizes too with a Tech Hamper made up of tech products to help support businesses, and a Product Hamper made up of thousands of pounds worth of products from exhibitors up for grabs each day. All visitors are entered automatically when they scan into the show.

The event is happening on 10^th and 11^th September at the NAEC Stoneleigh. What’s more, tickets are free for members of the trade, and parking is free too. Get your free ticket through this link https://beta-international-2023.reg.buzz/

Rachel Bean, who wrote the iPET Network's course in canine first aid, is urging as many people as possible to learn basic first aid techniques, so that they can react quickly and calmly in an emergency.

The leading first aider is speaking out, as stats revealed that there were 22,000 cases of out of control dogs causing injury last year.

Rachel believes that by learning first aid, owners can spot signs that their dog is in pain which may affect their behaviour, and also potentially save the life of their pet if they are attacked.

Rachel said: "There are more pet dogs in this country than ever before, and there is no such thing as a bad dog. But there are ways that we can help our dogs stay safe, and spot signs that your dog may act out.

"In the pandemic many people got a dog for the first time, and that inexperience, coupled with the dog not being as socialised because of lockdowns, can lead to problems as the dog becomes an adult.

"In my practice we see the results of dog attacks, and I really hope that owners will consider a first aid course. They are fun and friendly, and they help you to stay calm and focused in an emergency."

27% of UK adults currently own a dog, with over 10million pet dogs currently living in the UK.

Rachel added: "We are a nation of dog lovers, but we are also a very busy and stressed nation. I am appealing for people to work their hardest to make time for their dog, and get the skills that they need to save their life."

Rachel is an ambassador for the national Safe Pets and People campaign, which is calling for all UK pet professionals to have first aid training, and teaches courses around the world.

To find out more about Rachel Bean go to www.rachelbean.co.uk

Millions of dog owners have no idea what is in their pet's food, according to new research commissioned by fresh dog food brandButternut Box.

A poll of 2,000 dog owners found that almost half (48 per cent) could only name up to three ingredients when quizzed on what they feed their dog.

Price is the deciding factor for 45 per cent of owners when choosing which dog food to buy, whilst one in eight (13 per cent) are swayed by the packaging alone.

The research revealed that 36 per cent of dog owners are worried that their canine might not have a healthy diet, and almost one in four (23 per cent) find it hard to understand the ingredients listed on dog food labels.

As a result, 40 per cent find planning their dog’s diet more stressful than figuring out their own. A further 41 per cent are calling for clearer labelling on dog food packaging.

As many dog owners struggle to find a ‘healthy’ food which is right for their pet, 44 per centadmit they feel confused by contradictory advice on what makes a healthy diet for dogs.

The research was commissioned by fresh dog food brand,Butternut Box, which revealed an edible billboard in a South London park to highlight the importance of fresh, healthy nutrition for dogs.

The brand is putting the food back into dog food, creating meals with human-quality ingredients, taste-tested by humans.

Butternut Box’s in-house Vet, Dr Ciara Clarke, said: “Food is such an important factor when it comes to our dogs living long, healthy, and happy lives. A healthy diet can help to prevent many issues and illnesses, but getting the portion sizes and ingredients right is crucial.

“It’s clear from this research that dog parents are confused when it comes to what to feed their dog and how much they should be feeding. We need greater transparency and information around dogs’ diets to help owners to make better, more informed choices.

“Many people don’t know that dog foods are often packed with nasties like rendered, hydrolysed, or pasteurised animal byproducts, along with artificial colours, flavours, and preservatives.

“A lot of manufacturers avoid stating that they use these sorts of ingredients, so it’s best to practise caution when it comes to vague references to ingredients. At Butternut Box, we encourage dog owners to read the label when selecting their dog food, and I do the same with my clients when in vet practices.

“It’s not only the ingredients to look out for, but the way dog food is cooked too. For example, dry dog food - or kibble - is made through a process called extrusion, which takes raw ingredients and cooks them at extremely high pressure and temperatures. This is likely to strip a proportion of the beneficial nutrients away.“

As more than one in three owners (37 per cent) describe their pet as a “fussy” eater, the research also explored the feeding habits of the nation’s pooches.

17 per cent of those surveyed said their pups turn their nose up at the bowl at mealtimes, with one in 10 (11 per cent) consistently refusing what they are being served.

A further three in 10 typically show more interest in what their owners are having for dinner. As a result, 61 per cent of dog parents feed their beloved pooch ‘human’ food at least once a week.

Whilst one in four dog owners admit they feel guilt-tripped into sharing their meals, almost a quarter (23 per cent) do so because they believe fresh, human-quality food is better for their dog.

Dr Clarke added: “Dogs deserve the very best. It’s important that dog parents have a good understanding about what their dogs need from their diet and what to feed them, ensuring they have the correct portion sizes and the right balance of nutrients for all life stages too.

“At Butternut Box, we’re committed to using only fresh, human quality ingredients you can see and say with none of the nasties. Our food is gently cooked and quickly frozen to lock in the freshness without relying on preservatives, and then delivered perfectly portioned for each dog.

“We believe this is essential to ensure every dog has a tasty, nutritious diet that helps them to stay fit and healthy for longer. We even taste test the recipes ourselves!”

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Brambles PAW had a tremendous response to a social media giveaway, which included three incubators and bundles of our food, with engagement levels of over 45,000 and a reach of 235,000 on Facebook alone.

Sales Director, David Tracey commented: “We would rather spend money helping wildlife rescues rather than advertising and find that these giveaways are a great way to do this. Facebook is the most popular channel for us and our ‘Shop Now’ link goes straight through to our stockists page. 

“We always see a big uplift in sales during and after these events, and as we don’t sell direct, it’s a great way to increase demand of Brambles products through our Specialist Trade customers.”

Online clothing retailer Chums has taken a look at the different pooches currently listed for adoption on the Merseyside Dogs Trust website and highlighted those with a celebrity doppelganger. 

Dogs Trust houses dogs of all breeds, shapes, sizes and ages, and many have had traumatic lives so far, or have been placed in care by their former owners.

So, if you’d prefer to ‘adopt not shop’ when bringing a new family member into your home, maybe consider one who might get papped by the paw-parazzi? 

Angel

Angel is a female American Bulldog who lacks a little confidence, but once she gets to know you will always be excited to see you. The centre describes her as a bit of a ‘plodder’ when it comes to walks, taking frequent stops - so don't take her anywhere you need to be in a hurry!

Her celebrity look alike: Elon Musk 

Jack

Jack is a male Greyhound who prefers a few shorter walks rather than really long ones and loves to gently sniff and explore as he goes. Jack is epileptic and needs daily medication to help control this, he will need regular check-ins at the vet to make sure all is well and his condition is being managed.

His celebrity look alike: Benedict Cumberbatch 

Pip

Pip comes as one half of a lovely duo, so is looking for a home that she can share with her long-time partner Ted. She has been gaining in confidence and has been happy to greet visitors, jumping up with a waggly tail.  

Her celebrity look alike: Jodie Whittaker 

Billy 

Billy is a male crossbreed who has sadly been a little sheltered from the outside world for the last year or so and has become worried by many things. He’s inquisitive and affectionate however due to a past incident with another dog where Billy was attacked, he can be a little reactive and needs to be the only pet in the home. 

His celebrity look alike: Joan Rivers 

Nero 

Nero loves to be out exercising, peeing on everything and doing his best to get treats from people. He is rather confident around other dogs for such a little chap and has even been on group walks with Mastiffs and Greyhounds! Nero is not a lap dog and will object to being handled unnecessarily.

His celebrity look alike: Will Ferrel 

Lilley

Lilley is a super little Bulldog who loves to get attention from people however she enjoys a slow approach from people and she can be worried by loud bangs and noises. Food is the way to Lilley's heart although tends to inhale it as soon as she can,

Her celebrity look alike: Steve Buscemi

For more information on each of the dogs and all the others currently available visit the Dog’s Trust website here

Over four million dogs were welcomed into families in just the last three years, with many couples cementing their family unit with a four-legged companion. Whilst pets bring so much joy to our lives, what if you decide it is best to part ways – who gets the dog then?

PDSA Vet Nurse Shauna Walsh shares her advice to couples on what to do should the worst happen:

“Sadly, it’s a fact of life that sometimes relationships break down. This gets more complicated when you share a home, belongings or pets. Many people view pets as their family members, and could not imagine life without them.

“Whilst most of us are aware of pre-nuptial agreements to protect our personal possessions and finances, there is such a thing as a ‘pet pre-nup’ or a ‘pet-nup’, which is the pet equivalent! The purpose of a pet-nup is to ensure your pet’s future is secure, with the right of ownership clearly set out should your relationship end.

What is a pet-nup?

“A pet-nup is a plan pre-agreed by both parties for what will happen with their shared pet, should the worst happen. These typically include who will take care of them and where they will live, as well as who shall be responsible for on-going care – whether this be a shared agreement or one party designated to become the sole carer.

“They are designed to make the end of a relationship a smoother process for both humans and any pets involved, hopefully keeping the best interests of the pet at the forefront of any decisions.

Advice for pet owners:

“For anyone with a pet, or those thinking of adding a pet to their family, it’s always important to remember that your pet could potentially be around for many years to come. Dogs can be in our lives for over a decade, so it’s really worth including your pets in your future plans, and ensuring their welfare needs will be met no matter what happens.

“When deciding how to best care for your pet post-breakup, factoring in their individual needs and preferences is key to keeping them happy and healthy.

“If you want to make formal arrangements for your pet, should your relationship ever come to an end, we’d recommend seeking legal advice before making any firm decisions.

“Whatever option you decide on, it is important to be aware of any behaviour changes your pet might show that could indicate stress. Particularly if you decide on a shared ownership agreement, where your pet resides in two different locations with different people. What may be fine for a short period could over time cause your pet to feel unsettled or stressed, so if you notice any behavioural changes, it is important to get your pet seen by a vet, and perhaps revaluate your living arrangements if your pet is stressed.

“We all want the best for our pets, and lots of pets do thrive with routine, so it’s important to factor this in when deciding how to navigate caring for your pet post-breakup.”

For more helpful advice about caring for your pet, visit PDSA’s Pet Health Hub: www.pdsa.org.uk/phh

Southern Aquatics & Pets has announced the opening of a new shop in Southampton, reports the Southern Daily Echo.

A spokesperson for Southern Aquatics & Pets told the Southern Daily Echo: "We are thrilled to be bringing our brand to the pet lovers of Southampton and the surrounding areas.

"All our stores are stocked with the highest quality products and staffed with teams that have the knowledge to help and assist.”

Southern Aquatics & Pets also has stores in Poole and Yeovil.

Meanwhile, according to blogpreston.co.uk, a pet-mad couple have opened their first pet store in the Lancashire village of Bamber Bridge.

Louise and Becky Brindle-Rhodes first started selling their range of natural treats in November despite working full-time. 

But they were blown away by the response to selling their products online that they’ve taken on a physical store in the Old Mill Industrial Estate, Bamber Bridge.

Complaints that a billboard ad caused widespread offence and distress because it contained the image of a dead cat have been dismissed by an advertising watchdog.

The billboard for PETA (People for the Ethical Treatment of Animals) was spotted in Cleethorpes in late April 2023.

It featured an image of a fishmonger holding a fish alongside text that stated, “SEA THINGS” when viewed from the front. When viewed from the side, the image shifted to reveal a dead cat in place of the fish, while the text transitioned to “SEA THINGS IN A DIFFERENT LIGHT”. Underneath, further text stated, “RESPECT ALL LIFE. GO VEGAN” above the PETA logo.

The Advertising Standards Authority (ASA) received 10 complaints challenging whether the ad’s depiction of a dead cat was excessively distressing, and likely to cause serious or widespread offence.

Three of the complainants also challenged whether the ad had been responsibly targeted because it appeared in a public place where children could see it.

PETA stated that the intent behind the ad was to promote veganism by challenging the societal tendency to treat animals merely as a means of fulfilling human desires, and to question the widespread assumption that certain species were more deserving of compassion than others. They felt that those preconceptions were evident from the complaints themselves, given the ad had featured two dead animals, while only the cat’s depiction had been seen as having the potential to cause distress. They emphasised their view that there was no rational or ethical difference between eating fish or cats, since both were species of sentient beings capable of suffering. They referred to research supporting that fish exhibited a substantial degree of cognitive complexity, particularly in relation to their emotional range, memory and communicative capacities.

They said that the cat’s portrayal was not graphic and had been carefully designed to minimise any risk of distress. It was not depicted with any external wounds, or other outward indicators of injury or suffering. If not for the ad’s wider context, viewers might even have received the impression that the cat was sleeping peacefully. In line with that, they believed that the image itself was unlikely to cause distress, and that those who had taken issue with the ad were most likely to have done so due to broader disagreement with its message.

They said that the ad’s portrayal of dead animals was justified by the urgency with which society ought to address the moral and environmental harms linked to commercial fishing. To support that, they cited a range of figures suggesting that those harms were severe.

As for the ad’s targeting, they stated that the choice of image meant that the ad was suitable for display in an untargeted medium. They added that children frequently encountered dead animals in everyday contexts, such as the supermarket, and deserved to be exposed to viewpoints that challenged their assumptions about the morality of meat consumption. They added that the ad’s content was far more likely to prompt healthy discussion between children and adults than to cause distress or offence.

Global, the owner of the billboard site, said that, prior to the ad’s publication, they had sought a view from CAP’s Copy Advice team, who advised them that the ad was unlikely to breach the Code. They said the ad did not breach their own internal guidelines, that they had not received any direct complaints about the ad, and that the billboard ad was no longer up for display.

The ASA acknowledged that some viewers would find the ad unsettling or distasteful. However, it considered that viewers would understand that the ad was for an animal justice charity, promoting the vegan diet, and that it aimed to challenge societal norms regarding the moral significance of meat consumption.

The authority considered that the cat’s depiction was neither gruesome, nor shocking, and was unlikely to be considered particularly realistic by most viewers. On that basis, it considered that viewers, including children, were likely to regard the image as relatively mild. For that reason, the ASA concluded that the ad was not excessively distressing, or likely to cause serious or widespread offence, and had not been irresponsibly targeted.

The ASA stated that no further action necessary.

PETA said on its website that it was now planning to roll the ad out nationwide as part of its "efforts to challenge speciesist thinking."

Picture of poster (Gary Stafford Photography)taken from PETA's website.

Petplan has launched a first-of-its-kind interactive ‘Weather Furcast’ for dogs. The digital tool, hosted on Petplan.co.uk, updates in real time to show when is and isn’t safe to walk dogs, helping owners make safe choices this summer.

The launch comes as over six in 10 (64%) dog owners were unaware that cloudy but humid weather could be hazardous to their pups, and over eight in 10 said that on a sunny day, they’d wait until it was cloudier to walk their dog. 

Although almost two thirds of dog owners (62%) were confident they knew exactly when it was safe to walk their dogs in summer, only one quarter (25%) correctly identified 23 degrees as being the turning point at which owners should be exercising caution.

With temperatures just shy of 30 early this week, shockingly, almost one in 10 dog owners said they’d happily walk their dog in 28 degree heat – a hazardous temperature for all dogs, and potentially life-threatening for large and high-risk dogs, such as those with flat faces.

For avoidance of doubt, dog owners can head to the Weather Furcast for advice  - users should simply select their dog type from small, medium, large and high-risk breeds (with a key for guidance), as well as their local region. The current temperature in their area will display on the map, alongside a red, amber or green paw print symbol and furmometer, letting them know whether it’s safe to go out, whether they need to exercise caution, or whether the current temperature is dangerous, and they should stay indoors for the time being.

The research also highlighted that the biggest concerns when it comes to summer petcare were dehydration (67%), heatstroke (61%) and difficulty breathing/excessive panting (45%). Over one third of British pet owners said although they had a vague idea of when it’s safe to take their dog for walks, they weren’t certain at which temperature it becomes dangerous. 

Whilst the tool aims to help avoid any heat-related illnesses in dogs this summer, pet owners should still familiarise themselves with heat stroke first aid, as the recent survey revealed that over three quarters of pet owners (78%) incorrectly believe it’s safe to place a wet towel over their pet in the case of heatstroke.

Although well-meaning, the reality is that placing a wet towel over your pet’s body - including cats too - can trap in the heat, causing them to overheat further. Instead, the pet should be moved into the shade, and onto a cool surface where possible, and a cool, damp towel should be placed underneath their body.

Other heat stroke symptoms pet owners weren’t confident in recognising included heavy panting (30%) and an upset stomach (49%). 

Brian Faulkner, RCVS-registered Veterinary Surgeon and Petplan spokesperson, said, “Pet owners across the country have the best intentions when it comes to summer petcare, but in the UK, we’re not yet accustomed to the higher summer temperatures we often now see. Despite a summer of intermittent sunshine, owners still need to exercise caution, as even overcast, cloudy weather can be hazardous for dogs. We need to adapt our dog walking routines and general pet care behaviours to meet increasing temperatures, and Petplan’s new Furcast tool aims to help take uncertainty out of the equation.”

With 15% of dog owners having had to visit the vets due to heat-related illness and summer-related injuries like stings and bites, and 1 in 2 dog owners (50%) planning to spend this Bank Holiday weekend outdoors with their pooch, Petplan has compiled a guide on how best to care for dogs, cats and rabbits this summer. Visit https://www.petplan.co.uk/pet-information/blog/summer-tips-for-pets/ to find out more and try the Weather Furcast tool.

Research based on GenPop survey of 1564 UK dog owners conducted June-August 2023

Full data set:

•  70% of UK dog owners are concerned about the effect rising temperatures will have on their furry friends.
• 36% said they had a vague idea of when it was safe to take their dog out but weren’t certain

• Nearly 10% would walk their dog in 28 degree heat
• Top concerns when it comes to pet care this summer are:

• Dehydration 67%
• Heatstroke 61%
• Difficulty breathing and excessive panting 45%
• Struggling to cope in a heatwave 44%
• Leaving them alone when you go out 29%

• Only 25% knew that 23 degrees was the approx temp at which you must exercise caution with any dog breed
• 1 in 10 dogs had suffered from heat exhaustion / 13% stung or bitten by insects
• 30% wouldn’t recognise heavy panting as a sign of heatstroke
• 51% incorrectly believe swelling was a sign of heatstroke, and 56% incorrectly believed muscle spasms were
• 49% didn’t know an upset stomach could be a sign of heatstroke
• 78% thought you should put a wet towel over your pet when it has heatstroke incorrect
• 55% didn’t know pouring cool water over your dog’s body was part of heastroke first aid
• 64% didn’t know that cloudy, humid weather could be hazardous for dogs
• 86% said on a hot day, they’d wait until it was cloudier/less sunny to walk their dog
• 50% will be spending the Bank Holiday weekend outdoors with their dog

Vital Pet Group returns to PATS Telford this year with a focus on some new and exclusive brand partnerships. New suppliers now stocked at Vital include Blue Pet Co., Nature’s Greatest Secret, Soap Story, Petto Smart Nutrition, Canine Choice and Feline Choice, and The Buffalo Co. who are all expanding their distribution base within UK pet trade.

Macahl Animal Health is another new brand, exclusive to Vital, offering oral rehydration brand for pets, Oralade, and Vets Menu Gravy Toppers. 

In addition, many of the brands including Blue Pet Co, Macahl Animal Health, The Soap Story, The Buffalo Co and Petto Smart Nutrition have all been listed as finalists at the PetQuip and PATS awards.

Francesca La Rosa, Product Marketing Manager at Vital says she is delighted to be working with such great brands, “It’s such an exciting time to be working with Vital and these are wonderful suppliers that have so much to offer. We’ve undertaken a gap analysis and really focused on those who bring something fresh and on-trend to the market. They all bring the innovation that shoppers are looking for and are excellent choices for any outlet seeking to drive footfall.”

Nature’s Greatest Secret and Soap Story have already built their brands in the human health and hygiene category and so the brands come with a great heritage and recognition, as well as a strong focus on quality and consumer insight. 

Soap Story offers an opportunity to reduce waste with its shampoo bars which are light to transport and help to reduce waste resulting from the use of plastic bottles. With six variants, the soaps are presented in attractive packaging which aims to deliver stand out on shelf. Sustainable credentials are carried through with the use of local suppliers and carbon offsetting. Popular natural ingredients like essential oils, aloe vera, and marula oil have been used in the production of the soaps.

Nature’s Greatest Secret is a range based on colloidal silver, long associated with beneficial antibacterial and antimicrobial properties. As a leading player in this market, the company has an emphasis on quality products developed in conjunction with a leading holistic vet. The range includes ear drops, eye drops, toothpaste, multipurpose sprays and tick and flea repellents and shampoos. As pet owners seek to economise on minor ailments, this healthcare category is anticipated to grow in line with fears around the cost of living.

Blue Pet Co offers a supplements range that also relies heavily on local sourcing and manufacture, using seaweed bioactives harvested off the coast of Ireland and clean bioprocessing technologies. The company has supplements for mobility (GoActive), energy (GoFuel), coat/ skin quality (GoShine) and dental health (GoSmile).

Retailers can check out the new lines at www.vitalpetproducts.co.uk or can call 01837 883000 for more information. 

Tickets to the Pet Industry Federation (PIF) Awards, are now on sale. This isn’t just any awards night – it's a special celebration marking the grand 75th Anniversary of the Pet Industry Federation.

“In the last 75 years, the Pet Industry Federation has witnessed phenomenal growth, resilience and innovation. The PIF Awards not only recognise the achievements of the present but also honour our rich past,” remarked Nigel Baker, CEO of the Pet Industry Federation. 

“This year is particularly close to my heart, marking our 75th anniversary. It's more than just an awards night; it’s a testament to our industry's spirit and camaraderie. I cannot emphasise enough how important it is for every member of our community to join us in this grand celebration. Together, let's mark this momentous milestone.”

This night is an embodiment of our journey and the milestones we've accomplished over the past 75 years. Beyond the award presentations, attendees have the opportunity to celebrate the essence of the pet industry, connect, rekindle old bonds and build new affiliations. Moreover, it's an experience that promises to remain etched in memories and discussed for years. Whether you've applied for an award or not, every individual from the pet industry community is invited to attend this historical celebration.

Mark your calendars for Thursday, 9 November, as the PIF Awards light up the Chesford Grange Hotel in Kenilworth. Given the history of sold-out events, early booking is advised. Special discounts are available for PIF members, finalists, and group bookings of ten.

All booking details and further information can be found on the PIF website www.petfederation.co.uk