In This Issue
Pet-sitter on mission to achieve equal rights for cats
Two new categories announced for PIF Awards
Popular South London pet store set to close
Johnson’s launches new Guardian plus Spot-on
Arden Grange launches 'breakthrough' range
'Ugliest' dog raises over £600 for Birmingham Dogs Home
HT Vista launches educational page to support pet owners in canine cancer awareness
Rebranding of Natural Treats earns instant success
Noisy breathing could signal suffering in flat-faced dogs
Get your own copy of Pet Trade Xtra
Daughter takes over family petfood business
WildWash reveals grooming secret for cats
Hill's Pet Nutrition appoints new president
Vet expert melts the myths around giving ice cubes to pets
Vital appoints new National Account Manager
The best of last edition of Pet Trade Xtra
IPN agrees to buy French pet food firm Sopral
Bamboodles wins National Brand of the Year Award
DIBO now available in-store across the UK
Tech tops pet owners’ dreams for the future
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Arden Grange launches 'breakthrough' range

 

Arden Grange has launched VetCare, which it claims is a breakthrough range of natural wet and dry foods developed specifically for dogs with diagnosed health conditions.

 

VetCare’s PARNUT-compliant recipes meet the strict nutritional standards required for pets with specific conditions while supporting overall vitality and wellbeing.

Formulated to support dogs with gastrointestinal disorders, allergies, joint disease, renal insufficiency, and complications of obesity, each targeted recipe blends Arden Grange’s long-standing commitment to excellence with cutting-edge nutritional science. The result is a bold step forward in veterinary nutrition—offering trusted, natural dietary support without compromising on quality or the high standards pet owners expect.

 

“When a pet faces a health challenge, owners know that feeding them well matters more than ever,” says Robert Craig, Managing Director at Arden Grange. “They want effective, vet-approved diets that reflect their values and desire to provide the best for their pets. That’s exactly why we created VetCare: natural, high-quality food made with integrity. We are providing targeted nutritional solutions that meet veterinary needs while staying true to what our customers believe in. It’s nutrition without compromise—helping dogs recover and thrive.”

 

The launch is supported by Dr Marvin J. Firth (pictured), an internationally recognised veterinary pathologist and seasoned practitioner. With over 16 years of global veterinary expertise, a deep commitment to pet welfare, and a profound understanding of the human–animal bond, Dr Firth brings invaluable insight to Arden Grange. His involvement underscores Arden Grange’s mission to elevate standards in pet care through science-led, natural nutrition.

 

Staying true to Arden Grange’s promise of quality, transparency, and ingredient integrity, the VetCare range includes five grain free recipes, available in both dry and wet formats:

  • Gastrointestinal – Duck with Sweet Potato: Supports in the reduction of intestinal absorptive disorders, compensates for maldigestion, and aids in managing chronic pancreatic insufficiency. Highly digestible feed with increased sodium and potassium.
  • Hypoallergenic – Hydrolysed Chicken with Sweet Potato: Helps to support skin function in the case of dermatosis and excessive loss of hair, and in the reduction of ingredient and nutrient intolerances.
  • Joint Care – Turkey with Sweet Potato: Support of the metabolism of joints in the case of osteoarthritis.
  • Renal – Hydrolysed Chicken with Sweet Potato: To support renal function in cases of chronic renal insufficiency and regulation of oxalate stones formation.
  • Weight Control – Turkey with Sweet Potato: Helps to support the reduction of excessive body weight and to regulate glucose supply in case of diabetes mellitus.

Now available to order, VetCare dry food is offered in 2kg and 12kg packs, and wet food in 395g cans. Retailers can contact their local Arden Grange representative for more information or call 020 3985 7574 to place an order.

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