2018 is the start of something new for Naturediet Pet Foods Ltd. The British manufacturer of natural dog food have a new sales team in place, a major rebrand planned for September and new products in the pipeline.

The imminent change for the 42 year old business was evident at this years’ Crufts, where Naturediet unveiled a fresh new look for the brand to promote their range of 100% British made, feel good food for dogs.

Head of Marketing, Emily Cannon, said of the company’s recent exhibition “we were genuinely overwhelmed by the response from consumers at Crufts. It was a huge boost for the business and we’ve seen a very positive increase in demand for our lesser known lines, such as dry and treats."

“Crufts was the start of things to come for Naturediet and we will be unveiling a major new direction for the brand later in the year at PATS Telford. With the plans to overhaul the pack design of Naturediet products came the opportunity to innovate the format and overall presentation of our packaging, whilst retaining the quality and ethos of our foods. This is an immensely exciting time to be part of the business and our plans will revolutionise Naturediet’s wet food manufacturing capabilities.”

CEO Carol Orrow says “Over the last 12 months we have been reconnecting with our customers, providing increased levels of support and putting in place the foundations for significant changes and improvements. We have invested heavily in resource to provide excellent service to our independent retailers and wholesale partners."

The family run manufacturer, based in Norfolk, pride themselves on being a British manufacturer with strong ethical principles.

Carol continues to comment that “We’ve worked tirelessly over the last 4 years to ensure our manufacturing plant and procedures are exceptional, and we have huge capacity for growth over the coming years. Whilst focusing on both product and packaging innovation, we remain committed to producing honest, limited ingredient foods which genuinely benefit our dogs through high quality natural nutrition."

Remaining loyal to the pet specialist channel, Naturediet have appointed 3 regional business development managers to proactively develop and support the pet specialist channel in the UK.

The Naturediet range of wet, dry and semi-moist treats are all made to limited ingredient recipe of British sourced, human grade meats, fish, vegetables and easily digested carbohydrates.

To request a visit from a Business Development Manager, who can provide offers and new line listing incentives through their wholesale transfer order facility, please call 01362 822320 or email trade@naturediet.co.uk.

Pictured: The Naturediet team have been at PATS Sandown this week.