Natures Menu has won a Cat Food and Treats New Product Award for its Especially For Cats 12 multipack range, at the PATS 25th annual industry-leading event in Sandown.

Guideline criteria for the judging included such as product innovation, design, quality, packaging, value for money and sustainability.

The winners of the awards were chosen by a team of independent pet retailers, who say the product showcase had produced a high caliber of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products in all of the eight categories.

Natures Menu attended Sandown PATS to debut the newcomers to their Country Hunter puppy range, and their Especially for Cats range.  The raw pet food leaders also highlighted their sustainability drive, aiming for all Natures Menu products to be in recyclable packaging by 2024.

The recently launched Especially for Cats food range has proven to be very popular within feline feeding for its easy-open and sustainable can packaging; it recently moved from pouches to recyclable cans to help cat owners dispose of packaging responsibly.

James Langan, Natures Menu Managing Director, said : “We are honoured to have won a PATS new product award for our Especially for Cat multipacks. Our entire team work hard to provide our customers with the best quality services and products - it is great to see our hard work being rewarded with this great accolade.”