In This Issue
Pets Choice acquires Spike's World group of brands
Small independents fear new Pets at Home store on Guernsey threatens their future
Natures Menu named as inspiring British company
Independent pet shop celebrates 25 years of business
Pet shop owner fined for trading without a licence
Serious about stocking pet products – only PATS has all the brands
Pet food products influenced by human trends
Premium dog food brand launches treats range
Trust Pet Products show attracts over 75 suppliers
Dog Treat Company joins forces with holiday chain
Owners given chance to have their pets star in video
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Skinner’s Pet Food sponsors Dog Arena at BBC Countryfile Live
New from Exo Terra! Easy to set up Monsoon Misting systems!
Shires Equestrian sponsors BETA's New Product Gallery for a fifth year
Guide Dogs helped to calm the nerves of students
Pet Food Seminar focusses on pet health and wellbeing.
Yea-Sacc gives Roger a new lease of life
YAKERS dog chews prove to be a big hit
Peregrine Livefoods secures exclusive deal with Biopod
IAMS launches new campaign to educate pet owners
ROGZ launches new treat puzzle at international show
Put feline welfare on election agenda, urges cat charity
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Owners given chance to have their pets star in video


For almost 50 years, Royal Canin has developed scientifically based pet health nutrition with the real needs of individual cats and dogs at the centre of its activities.

To demonstrate the extent that its world revolves around our pets, the company has launched an interactive social video that allows pet owners to instantly personalise scenes with their dog or cat.

The video is part of a new educational awareness initiative, which aims to help pet owners better understand their pet’s needs by better understanding what science has proven makes them uniquely different from each other as well as people.

The #FeedTheirNature customisable video http://feedtheirnature.royalcanin.com/en-gb takes pet owners on a quick, intimate trip through Royal Canin’s headquarters in Aimargues, southern France, and offers a unique look into its single most important mission: making tailor-made pet food that helps dogs and cats be the most magnificent animals they can be.

It takes only a few minutes for pet owners to upload a photo of their dog or cat along with the pet’s name. Once the video is accepted and rendered, pet owners will be able to catch a glimpse of their dog or cat in two select scenes.

“We understand how much people love their pets, but no matter how well we think we know them, dogs and cats can never really tell us what they need. Science and observation help fill this communication gap,” said Clare Hemmings, Scientific Communications Manager at Royal Canin.

“The video is an exciting way to personalise the relationship between pets and people in a different way – by emphasising the unique, individual nature and needs of dogs and cats.”

Consumers can create their personalized #FeedTheirNature video from 5th June to 16th July at http://feedtheirnature.royalcanin.com/en-gb.  Programme terms and conditions apply. Participating pet owners are encouraged to use the hashtag #FeedTheirNature to share the video with friends and family across their social channels.

The #FeedTheirNature video and “Feed Their Nature. Not Yours.” initiative is rolling out in markets around the world, including the United Kingdom and Ireland.
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