Award-winning pet insurance brand ManyPets has appointed Shane Larkin as Chief Marketing Officer. Following a shift in strategy, led by Group CEO Luisa Barile, Shane has been brought in to grow ManyPets’ market share.

As Former Marketing & Proposition Director at Sky, Shane headed the development and launch of their insurance brand and smart home insurance proposition, Sky Protect. Prior to this, he was the Chief Commercial Officer at award-winning insurtech Neos, and brings over 25 years’ experience in financial services marketing, product and commercial management, having held senior roles at RSA and Bupa Global.

Shane Larkin said of his new appointment: 

“Pets are such an important part of the family, and it’s clear that insurance can play a crucial role in helping pet parents keep their pets healthy. I’m thrilled to join the ManyPets team at a really exciting time to evolve the brand and attract more customers from across the UK.”

ManyPets has seen a clear shift in how people approach their pet’s health and wellbeing, as well as advancements in veterinary treatment which have led to an increased cost of pet care.

ManyPets CEO Luisa Barile said: “As the world of caring for your pet evolves, from the latest surgery and preventive medicine to personalised subscriptions and pet-friendly experiences, pet parents want help navigating all the options so their pet can live a healthy and happy life. There is no NHS for pets, so ManyPets aims to be at the centre of enabling innovative care and healthy choices. I’m delighted to have Shane on the team to help us get there.”

Larkin’s appointment comes at the end of a period of transformation for ManyPets which has seen the business focus its strategy on growth in the UK market, as well as improving the efficiency of its operations and underwriting. Thanks to this new direction, a proven ability to innovate and highly competitive products, ManyPets and Many Group are in a strong position to grow further.