The Squeezy Reward from My Anxious Dog has been awarded TDTS Recommended Product status after being tested by a panel of over 30 dog professionals.

The Dog Trainer School (TDTS) provides independent testing and trainer-led recommendations, with products only earning the badge if they prove to be genuinely useful.

The Squeezy Reward was given a score of 92% – one of the highest scores since the launch of the ‘Good Housekeeping for Dog Products’ scheme last November.

Helen Wainwright from The Dog Trainer School said: “Trainers consistently reported that the Squeezy Reward is easier to carry and cleaner than traditional treat delivery.

“It was especially effective in moments where calm licking supports emotional regulation, focus, and safer reinforcement – including with muzzled dogs or while on the move.

“The retractable reel and flat licking surface were standout features, and the simple-to-clean tube made it ideal for daily use.”

Dog trainers described it as a practical and reliable alternative to traditional treat bags, especially for dogs who benefit from calm licking as a form of reinforcement or regulation.

Feedback from the trial included how easy it was to grab and use, even during high-pressure moments. Trainers praised the retractable reel, simple flip-lid design, and the ease of cleaning the tube, which can be filled with any soft food or paste to suit the dog’s individual needs.

The Squeezy Reward came about as Sarah, founder of My Anxious Dog, wanted a better way to reward and distract Bella, her nervous Cocker Spaniel who inspired the brand.

Originally using Primula Cheese in the tube Sarah found herself constantly fumbling to get it out of her pocket and then getting the lid off, so she added a retractable reel and lanyard to make it quick and easy to deploy.

“You want the reward quickly,” she said. “All you need to do is flip the lid open and you can reward and distract in seconds. Because I use it for Bella, I know it's really good. We tried it with the dogs at the dog shows and festivals and they didn't take long to recognise that there’s something good in that little device. We’ve had lots of happy customers, and to have the approval of the Dog Trainer School is amazing.”

Here’s what the testers had to say:

• “Perfect for dogs who inhale treats.”
• “Found the reel handy and easy to grab and manoeuvre rather than fumble around for a treat bag.”
• “It’s been a game changer for my young, over-excited terrier. It gives us a moment to pause and calm down with some soothing licking.”
• “It’s brilliant for dogs with dietary requirements because I can fill it with whatever works for them.”
• “Perfect for a dog who wears a muzzle.”
• “It means my hands stay slobber free and my fingers don’t get nipped.”
• “Easy to keep clean.”

Protected by a registered design with the Intellectual Property Office (IPO), the Squeezy Reward offers an innovative solution that’s ideal for a wide range of training and behaviour needs. Designed with both practicality and versatility in mind, it’s a trusted tool for professionals and pet owners alike. 

Trade enquiries are welcome – visit www.myanxiousdog.co.uk to find out more or to place an order.