In This Issue
Independent pet shop wins battle for survival
Entries open for PIF’s Innovation Award 2026
Pet brand drives sales through unique loyalty programme
Dog & Bond secures spot in Lakeland’s new pet section
Award-winning treat firm develops pet food app
British brands set sights on European growth
Symply Group brings five premium brands together at Interzoo to strengthen specialist retail
Fish4Dogs launches pet toothbrushing routine
Cattery facing closure launches fundraising appeal
Help customers support garden fledglings
LitPet stocked in Covent Garden pop-up store
The Paws Lab revolutionises pet care and hygiene market
Easter treats for dogs and cats from Waita
Get your own copy of Pet Trade Xtra
Evolution Aqua strengthens leadership team
Beaphar Soft Cat Flea Collars now available in twin packs
Pooch & Mutt launches limited-edition Spring Lamb & Spring Vegetable Treats
The best of last edition of Pet Trade Xtra
PATS expands with launch of new Awards event
Pets at Home launches own-brand dog food range
Sell-out success of Paddington dog accessories collection
PIF launches 2026 window display competition
First-ever walk for anxious dogs wearing yellow
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


First-ever walk for anxious dogs wearing yellow

 

A Berkshire-based pet business owner is marking #DogsinYellow day on Friday (20 March) by hosting what is believed to be the first-ever dedicated walk for dogs wearing yellow.

 

Sarah Jones, founder of My Anxious Dog, created #DogsinYellow to raise awareness of the yellow signal among dog owners and the wider pet community. 

 

Her yellow space awareness products support owners around the world, and this year she wanted to mark the day with a walk for anxious dogs and their owners.

 

Sarah said: "There are so many dog walks and group meet-ups advertised, but when you have a dog who is anxious and doesn't feel happy around lots of dogs and people, you can't join in.

 

"I know what it feels like to think you can't be part of something because of your dog. #DogsInYellow day has been running for four years now.

 

“This year I wanted to create a walk where everyone is welcome, where you won't be judged, and where your dog will be treated with kindness."

 

The event takes place at the National Trust's Cliveden Estate in Taplow, Berkshire, from 11am to 3pm, and is open to anyone whose dog needs space.

 

Dogs wear yellow for many reasons - rescues learning to trust again, dogs who have experienced trauma or a dog attack, older dogs living with arthritis or pain who don't want to be touched, or animals who are simply shy by nature.

 

On the day, Sarah will have yellow "borrow bags" available so owners can try products before they buy, including leads, harnesses and lead slips printed with messages such as "anxious", "scared of kids", "do not touch" and "caution, in pain." 

 

Sarah also has experienced trainers Niki French, author of Stop Walking Your Dog, and Sarah Hawkins from Barkshire Dog Training, who specialise in supporting anxious dogs, to answer questions and there will be a chance to walk across the Cliveden grounds.

 

"It is also about education," added Sarah. "Not everyone knows what yellow means. Events like this help other dog owners understand how to give dogs the space they need and why that matters. 

“You will be walking alongside people who get it, and that makes all the difference."

 

Anyone who feels their dog is not quite ready for a group walk is still welcome to come along, connect with the community and celebrate their dog on a day that is just for them.

 

To find out more or register, visit: https://myanxiousdog.co.uk/pages/dogsinyellow-awareness-walk-with-the-national-trust

Facebook Twitter LinkedIn