In This Issue
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Earth Animal partners with The PetFellas
Online pet retailer boosts next-day delivery offering
Pet Remedy launches UK charity partners map
New treats designed to change way dogs are rewarded 
Top canine experts unite for groundbreaking event
WildWash announces new charity partnership with Nowzad
Start grooming career with industry-recognised training
Owners spend £37 each on festive gifts for their pets
Pet smuggling crackdown with new law
Waita Pets introduces new treats range
Trinkety Paws introduces Xmas range of collars and leads
Henry Wag unveils new red waterproof coat
LitPet hosts networking event for pet owners
Get your own copy of Pet Trade Xtra
3 million pet owners to spend more on pets than any other family member this Christmas
Online dog school community explodes in popularity
Independent retailers face 'perfect storm' of cost pressures
RVC launches new treatment option for dogs with common heart condition
Two new Jollyes stores opened last week
The best of last edition of Pet Trade Xtra
‘World’s first pet brand’ becomes modern-day hit
‘Urgent action’ needed to turn around retailer's fortunes
Arden Grange unveils its biggest-ever brand update
Rebranded Kennel Club welcomes all dog breeds
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‘World’s first pet brand’ becomes modern-day hit

 

A company claiming to be the ‘world’s first pet brand’ established in London in 1860 has been re-invented into an award-winning modern-day success. 

 

Spratt’s Patent Limited has been recognised with two major UK honours during its re-launch year – a prestigious Gold International Green Apple Environment Award and a finalist in the New Pet Product of the Year category at the PIF Awards.

 

The double recognition marks a significant milestone for the brand’s modern revival, led by founder and chairman Tariq Ali, positioning Spratt’s as one of the most promising and innovative pet companies in the UK market.

 

Selected from over 700 global entries, Spratt’s Patent Limited has been awarded a Gold International Green Apple Award for outstanding environmental achievements for its product Spratt’s Chews.

 

The organisers confirmed Spratt’s as an award recipient in the 2025 programme, placing the heritage brand alongside leading sustainability-focused companies across the UK. The awards ceremony took place at the House of Lords in London on 17 November 2025, adding significant prestige to the recognition.

 

Earlier this month, Spratt’s was shortlisted as a finalist in the New Pet Product of the Yea’ category at the Pet Industry Federation Awards, recognising Spratt’s Chews as a standout new product in the UK pet sector. 

 

Originally founded in London in 1860 and widely credited as the world’s first commercial pet food company, Spratt’s pioneered the global pet industry.

 

Today, the brand is being revived with a multi-vertical ecosystem spanning nutritional chews, AI-driven pet health technology, DNA testing, educational platforms and an exclusive society membership programme.

 

Tariq Ali commented: “To receive national recognition from both the Green Apple Awards and the PIF Awards during our revival year is an honour. These accolades reflect our mission to restore Spratt’s as not only a heritage British brand, but a global leader in innovation, sustainability, and pet wellness. This is just the beginning.”

 

Spratt’s will officially launch its first consumer products in the coming months, with its core technology, and pet wellness verticals scheduled to roll out in phases through 2025–2026. Spratt’s will also introduce an exclusive ‘Spratt’s Society’ membership programme in December, supporting the brand’s growing community and heritage revival.

 

Spratt’s Patent Limited has undertaken a complete revival of the historic SPRATT’S brand, including extensive trademark filings, preserving its original heritage, and redeveloping its product range for the modern era. The company’s long-term vision is to re-establish Spratt’s as the world’s most innovative and future-focused pet brand –reflecting both its historic origins and its next-generation development strategy.

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