The Pet Industry Federation has today announced 14 finalists for its Innovation of the Year Award, set to headline its Business of Pets conference in June. The Award welcomed entries from across the pet sector, spanning product, service, and technology innovations.

Sponsored by Worldpay and scheduled to take place from 5-6 June at the Cranfield Management Development Centre near Milton Keynes, the Business of Pets conference offers a prime platform for finalists to showcase their innovations and connect with potential investors. The winning innovation will be announced on 6 June.

The finalists are: 

• Boil and Broth Ltd - Dehydrated pork bone broth
• Doggi – Doggi Fly & Float
• DotDotPet - Conditioning Dog Shampoos
• EasyEat Feeder
• Hemp Heros Calming dental sticks
• MorePaws - A community platform for dog owners
• Muddy Paws Express Dog Wash & Grooming Service – QuickClawz
• PAWD DRINKS
• Pawer Water
• Pettle Pets - PettBrush3 Pro
• Poorly Paws – Dog First Aid Kit
• The Holistic Hound - Don’t Bug Me
• Wonderful World of Treats
• Xparkles Collars

Nigel Baker, CEO of PIF, said: “The response to our Innovation Award exceeded expectations in both quantity and quality. Our panel faced a challenging task in judging the submissions. We are looking forward to the finalists' presentations at our conference next month and hope this opportunity will open up new avenues for them."

The Business of Pets conference features a lineup of distinguished speakers and engaging sessions that will provide attendees with the tools and knowledge to excel in the competitive pet market. Speakers include Business Angels, Natwest Group, NielsenIQ and CACI, as well as a range of industry representatives, and topics will enable attendees to:

• Stay ahead of market trends
• Enhance their brand strategy
• Expand their client base
• Access valuable networking opportunities
• Gain key takeaways to use directly in their pet businesses

The Cranfield Management Development Centre provides an ideal setting for the event, offering onsite accommodation and state-of-the-art technical facilities for seamless remote work.

Tickets for the conference are now available for purchase. For more details, please visit https://petfederation.co.uk/the-business-of-pets-conference/

Pictured: Huskaloo was named the inaugural Innovation Award winner in 2023. Managing director Tracey Voss received the award from Nigel Baker.