Swedish insurance technology company Wisentic, a leader in pet claims automation, has appointed Garry Nelson as Managing Director to lead its expansion into the UK. The appointment reinforces Wisentic’s position as the go-to platform for UK pet insurers.

“I’m thrilled to bring Wisentic’s proven claims automation to the UK,” says Nelson. “Sweden’s pet insurance market is the most advanced in the world, and Wisentic has played a central role in shaping it. We’re committed to setting a new standard for automation, efficiency, and innovation in UK pet claims.”

As Managing Director, Nelson will lead Wisentic’s UK operations, build strategic partnerships to drive market adoption, and prepare to launch the first clients in the second half of 2025. 

“Garry’s strategic industry insight in the UK market makes him the ideal leader for this next phase,” says August von Sydow, CCO at Wisentic. “Our mission is to simplify pet claims in the UK – just as we’ve done in the Nordics for the past 10 years.”

With Garry Nelson at the helm, Wisentic is establishing a strong local presence and expects the team to grow rapidly in the coming months. The focus will be on claims automation for pet and auto glass, with plans to expand further as the business grows.