With the International Day of Charity taking place tomorrow (Friday), Cardology is shining a light on its long-standing partnership with Battersea Dogs & Cats Home, one of the UK’s most beloved animal charities.
Through an official licensing agreement, Cardology has created a range of cards and stationery that allows dog and cat lovers to support Battersea simply by shopping. For every single item sold, a royalty is paid directly to the charity, providing a sustainable stream of funding for the rescue and rehoming of animals in need.
To date, this collaboration has raised over £45,000 for Battersea and continues to grow, proof that meaningful retail partnerships can make a tangible difference.
Cardology is a UK-based design-led family brand specialising in intricate pop-up cards and stationery.
Why licensing matters for charities & retailers
Fundraising isn’t the only way for charities to raise vital income. Licensing partnerships give organisations like Battersea the ability to:
- Reach new audiences
- Generate steady revenue
- Create impact without relying solely on traditional fundraising
For retailers, stocking licensed charity ranges offers the chance to:
- Offer customers products with purpose
- Differentiate your range with designs that resonate
- Align your business with causes your customers care deeply about
In today’s market, consumers are actively seeking products that go far beyond function, items that allow them to give back while making a purchase. Cardology’s Battersea range does just that.
Cardology has produced two collections, one for the dog lovers and one for the cat lovers.
Both collections include intricate pop-up cards, traditional greeting cards, gift bags, gift wrap notebook and pens designed for animal lovers, with every sale contributing directly to Battersea’s rescue work.
Cards include sentiments for cat and dog lovers as well as ‘for the dog or cat’ for special moments like ‘gotcha day’ and more.
On International Day of Charity, Cardology is encouraging retailers to consider the role they play in driving change through the products they stock.
"Sometimes the simplest act, even choosing the right card, can help provide shelter, food, and care for animals who need it most," says David Falkner, Director of Cardology.
With demand for emotionally resonant gifting rising during the festive season, retailers can offer more than just products, they can offer purpose. By offering customers items that give back, retailers can strengthen their brand values, inspire loyalty, and be part of a much bigger story.
As we head into Q4, festive buying is front of mind and Christmas remains a pivotal season for charity card purchases. For retailers, this means charity-themed card ranges are more than decorative, they’re emotionally resonant and commercially relevant at the heart of Christmas sales.
Cardology’s Battersea collection offers retailers a great opportunity to stock something that delivers both sales and social impact.
Cardology will be exhibiting at PATS at the NEC Birmingham on stand F32. To find out more about the company visit www.cardology.co.uk
