In This Issue
HOWND chosen to pitch at Pets and Money Summit
Owner claims Pets at Home held his dog to ransom
Pet Trade Xtra produces a digital magazine version
Award winning Naturediet's eco-packaging range extended
Vitalin to showcase new dog food range at Crufts
Lintbells Mobility Matters support materials
Exciting new products to be launched at PATS Sandown
Different Dog to unveil plastic-free packaging
What’s new from the Pet Industry Federation at PATS?
For All DogKind add supplements to award-winning range
New top choice for mini dogs from Josera
Conference to provide practical advice to exporters
Get your own copy of Pet Trade Xtra
Sales reps in pet trade warned to beware of false promises
Poppy’s Picnic nominated for two prestigious awards
Pie shop opens in closed-down pet store
RSW International Ltd to showcase pet products at Spring Fair
WHIMZEES is ‘top dog’ in fighting dental decay
New cat food launched in UK by Swedish firm
Garden centre donates animal-friendly plants to rescue centre
Veggie Dog is 99.99% Vegan
The best of the previous Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
World’s most hygienic germ-busting dog food bowl
New Wagg wet dog food range goes on sale this week
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Sales reps in pet trade warned to beware of false promises

Pet Trade Solutions founder Lynda Ward says people need to be aware of unrealistic promises from potential employers.


She says that the pet trade is becoming littered with people who have innocently taken assurances of high commissions and bonuses at face value and are now ruing the day…after reality has hit.


Among the worst cases are good experienced sales people who have worked hard, used their contacts and even developed strategies for businesses, to be told a few months on that sales aren’t high enough to sustain their employment.


Lynda (pictured) says: “After 35 years I have at some point worked with or have knowledge of most companies in the industry and have a good idea which to, in effect, ‘kiss, marry or avoid’.  I am regularly asked by people what I think about companies who approach them and of course my advice is always given in strict confidence. 


"I hate to see people go down the wrong route in understandable eagerness to climb the career or salary ladder. In the past I have warned employers to be wary of bloated claims on CVs but now I’m warning employees that there are many brand owners with an inflated idea of what they can actually pay.”


Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at

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