Fast growing pet retail group Jollyes opens its 99th store in Belfast, Northern Ireland, tomorrow (Friday, February 23). The new outlet has created 14 jobs.

The new 5,500 sq ft superstore is the company’s 15th store in Northern Ireland and third in Belfast.

Jollyes used the store opening to search for its first ever Ambassa-dogs – pooches who in return for their paw print on an advertising contract, will receive six months food for wearing a jacket advertising the store.

Jollyes charity partner, PlayForStrays, was also part of the opening celebrations.

And the first 99 customers received a red balloon as they headed into the new store to sniff out the wide range of merchandise and services on offer.

And the treats didn’t stop there as all customers on the day had the chance to enter into a draw for the opportunity to win £99 to use in store.

The Pet Industry Federation’s current retail chain of the year will open its 100th store in Newport, Gwent on Friday, March 1, followed by its 101st in Rotherham, South Yorkshire on March 22.