In This Issue
New eco-friendly pet store gets customers’ backing
PATS Telford set to be biggest ever with 250 exhibitors
Johnson’s strengthens team as it builds for the future
Investing in a pet care business can pay dividends
Jollyes set to open two new stores on its way to 100
Dog trainer Amelia Steele partners with Dorwest Herbs
RVC research reveals illegal puppy selling post-pandemic
Mr Bug wins Best Product at Global Good Awards 
Kennelpak launches new YAKERS website
Comfort Zone cat calming diffusers launch in UK 
Ground-breaking Pawer Water revolutionises dog hydration
Get your own copy of Pet Trade Xtra
PIF launches new Associate Membership category
PIF's exclusive 75th anniversary membership offer
3 million cat owners face £500 fine
Local authority training launched to help with reptile & aquatic pet vending inspections
Town & Country launches range aimed at dog walkers
Bira concerned about food inflation
Leading vets issue 'heat' warning
The best of last edition of Pet Trade Xtra
Pooch & Mutt sold
Fundraising appeal for pet store
Pet shop under new ownership
Pet brand renews commitment to independents
Firefighters rescue animals from pet store blaze
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Dog trainer Amelia Steele partners with Dorwest Herbs

Award-winning herbal pet care expert Dorwest Herbs has announced a partnership with professional dog trainer and behavioural specialist Amelia Steele.

 

With over 250,000 followers across social, Amelia specialises in addressing and preventing behavioural issues in dogs such as aggression, separation anxiety, resource guarding and reactivity.

 

Already recommending Scullcap & Valerian Tablets, Valerian Compound, Keeper’s Mix Sensitive, Tree Barks Powder and MoveWellia to her clients, Dorwest is partnering with Amelia to outline key training tips, aligning natural supplements to force-free and ethical training.

 

Incorporating positive reinforcement and science-based techniques to make training fun and motivational for all involved, Amelia states: “By constantly focusing on the end goal, you’re probably setting yourself up for failure.” 

 

Instead, she emphasises all training needs to start with building the relationship between the dog and its owner, and seeing progress through small steps such as eye contact.

 

Managing director at Dorwest Jo Boughton-White  commented: “We’re excited to work with Amelia as it felt like a natural partnership, as Amelia already loves and recommends Dorwest and we love Amelia’s easy to follow and engaging dog training content.’’

 

From July 2023, Amelia will be providing a whole host of tips through: blogs, videos and Instagram Live appearances, covering topics including general anxiety.

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