Award-winning pet brand DotDotPet has partnered with Battersea to launch a co-branded grooming range. The collection includes easy-to-use dog shampoos featuring a unique low-irritation fragrance designed to keep dogs calm during bath time, and 100% natural, biodegradable Eco Dog Towels.

For all licensed products sold, DotDotPet Co Ltd will donate a minimum of £15,000, and will give distributable profits to Battersea.

Market Opportunity

Pet grooming is a growing category, driven by the ongoing humanisation of pets and demand for high-quality products from pet parents. 

The UK pet grooming category is currently valued at $1.15 billion, growing at a 6.7% CAGR. Sustainable pet products are expanding even faster, with a 7.6% CAGR, and 65% of pet parents now view sustainability as an important factor when choosing products (sources: Grand View Research, GM Insights).

Trust and credibility are hugely important in the pet industry, particularly given the limited regulation of products. By combining DotDotPet’s expertise in science-led, innovative pet care with Battersea’s brand strength and consumer trust, this new range provides retailers with a premium, differentiated option in a crowded and confusing category.

Harry Chapman, founder of DotDotPet, said: “This is a hugely exciting partnership for DotDotPet. We have always prioritised creating high-quality, science-led products. That is why we developed our shampoos with a fragrance designed to be non-irritating to a dog’s powerful sense of smell. The fact that Battersea has recognised this and put their brand alongside ours demonstrates the difference our products can make. We are honoured to be able to support such a fabulous charity that does so much good work for pets in need of re-homing.”

Christoper Vernazza, Corporate and Commerical Partnerships Manager at Battersea added: “We’re pleased to collaborate with DotDotPet to help pets to feel fresh, clean and comfortable, and look forward to reaching even more pets, owners and Battersea supporters. Each purchase made and their generous donation will help to support even more dogs and cats in need."  

Retail & Commercial Opportunity

The new range presents a strong commercial opportunity for pet specialists, wholesalers, and retailers looking to grow their grooming category. With trusted branding, premium quality, and eco-credentials, the Battersea grooming range helps retailers meet consumer demand while driving incremental sales.

If interested in stocking the Battersea range contact DotDotPet on 07474736012 or hello@dotdotpet.com