Anticipation is growing as visitors and exhibitors get set for the biggest-ever Pet & Aquatics Trade Show, opening this Sunday, 28th September 2025, in Hall 1 at the NEC Birmingham. Running until Tuesday, PATS 2025 will feature a record-breaking 430 exhibitors showcasing hundreds of new and innovative products...

Pet Brands has signed a licensing agreement with the Royal Horticultural Society, marking a pioneering collaboration that will see the creation of the first-ever RHS pet product category...

Vital Pet Group has been appointed as the exclusive UK wholesale distributor for Real Simplicity, an all-new premium cat food and treats range that champions sustainability, transparency and complete nutrition...

Ghostdog Pets Ltd, an impact-driven UK pet innovation company, is launching its first brand – Sync® – at PATS 2025 this weekend...

Born and bred on the Lake District fells in 2020, Fell Dog has quickly established itself as a brand creating stylish, durable, and adventure-ready products for dogs...

As one of the longest-established bird food manufacturers gets set for PATS 2025, we look at why you should make Countrywide Bird Food’s stand (G59) one of your first stops at the show...

Pet supplements brand LitPet has embarked on a poster advertising campaign on the London underground during September to raise awareness of its product range...

Award-winning pet brand DotDotPet has partnered with Battersea to launch a co-branded grooming range. The collection includes easy-to-use dog shampoos featuring a unique low-irritation fragrance designed to keep dogs calm during bath time, and 100% natural, biodegradable Eco Dog Towels...

Paleo Ridge has announced a special promotion on its popular Essentials range. From midday on Tuesday 23rd September to midday on Wednesday 1st October or until stocks last, all six Essentials products will be available at a reduced price, with 10% off, bringing the price down from £2.39 to just £2.15 per pack...

Air-dried food specialists The Innocent Hound is unveiling From the British Countryside – a premium new collection of three single-protein, grain-free complete food recipes crafted with 85% fresh British meat or sustainably caught fish...

Award-winning herbal pet care experts Dorwest Herbs continue to lead the way in supporting anxious dogs with their bestselling Scullcap & Valerian Tablets  – with over 1.5 million doses sold during the 2024 fireworks season...

Andy Murray’s adorable puppy Bonnie has landed her first role at just 8-months-old, as the pair team up with Purina PRO PLAN for an exciting new partnership...