Paleo Ridge has announced the return of its exclusive Black Friday promotion for independent stockists, running in-store for the entire month of November. Participating stockists will be offered an additional 10% off all Paleo Ridge products to pass onto their customers in store, giving stockists a valuable opportunity to boost footfall and sales during one of the busiest retail periods of the year. 

The initiative, which has already seen over 100 stockists opt in, is designed to help independent stockists attract new customers, reward existing ones, and strengthen community engagement. The campaign has proven highly successful in previous years, with many stores reporting increased sales and visibility. 

Trade Account Manager Gill Synnuck says: “We are always looking for ways to support our independent stockists. This campaign has consistently delivered positive results, it drives new customers through the door while rewarding loyal ones. We’re delighted to be running it again, this time for the full month of November.” 

Paleo Ridge has earned a reputation as the leading name in raw feeding, trusted by both retailers and customers for its uncompromising quality and ethical standards. All Paleo Ridge products are made using 100% natural, human-grade ingredients sourced from high-welfare, sustainable farms across the UK. The brand’s extensive range is vet-approved, DEFRA regulated and produced in an accredited facility. 

Recommended by nutritionists, behaviourists, and breeders alike, Paleo Ridge raw dog food supports optimal health and wellbeing, promoting improved digestion, shinier coats, cleaner teeth, and better overall vitality. Stockists value the brand’s strong reputation and loyal customer base, which consistently drives repeat business. 

Paleo Ridge continues to invest in initiatives that champion the independent retail sector. Through exclusive promotions, point-of-sale support, and educational resources, the company aims to help stockists grow sustainably while promoting the benefits of raw feeding. 

Retailers interested in joining the Black Friday campaign can opt in through their account manager. Participating stores will receive promotional materials and social media assets to help maximise engagement throughout November as well as being included in Paleo Ridge’s National Campaign. 

For more information contact the trade team directly at office@paleoridge.co.uk.