Premium brand Frontier Pets has become the official pet food partner of Premier League football club Tottenham Hotspur, with its logo featuring on team shirts during a pre-season tour of Asia.

The Australian company is a purpose-driven leader in sustainable pet nutrition dedicated to revolutionising the pet food industry through responsible sourcing practices and a deep commitment to healthier pets and a healthier planet.

Tottenham Hotspur claims to be the club for animal-lovers and consistently raises awareness of animal welfare and the importance of preserving nature. 

In 2024, the club created the first Official Supporters’ Club for dog-owners, Tottenham Hotspaw, inspired by its many dog-loving staff, fans and players across both its men’s and women’s teams.

Through the new partnership, Frontier Pets will be supporting a charity fundraising initiative for fans across the world to join in alongside their beloved pets later this summer, as well as a new content series featuring players and their love of dogs. 

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur ,said: “We are thrilled to welcome Frontier Pets on board for our pre-season tour in Asia. As the club for animal lovers and the first to ever establish an Official Supporters’ Club for dog-owners, we felt there was a natural alignment with Frontier Pets and their own socially conscious, sustainable approach. We are looking forward to bringing the brand to new audiences through exposure on our match shirts in Hong Kong and Korea, as well as engaging content and initiatives linked to Tottenham Hotspaw.”

Vaughn Taylor, Chairman of Frontier Pets, said: “At Frontier Pets we believe that a better world for pets starts with purpose, compassion and community. Partnering with Tottenham Hotspur - a Club that shares our deep commitment to animal welfare - marks an exciting new chapter for us both. We hope to inspire football fans around the world to feed their pets better with Frontier Pets. We’re proud to stand alongside a Club that not only plays with heart but leads with it.

“Pets are the second largest consumers of factory farmed meat after humans. What we choose to feed them not only affects their wellbeing but also plays a critical role in shaping a more sustainable food system for the planet.”