Paleo Ridge has announced exciting plans for the year ahead, reaching a ‘key marker on their roadmap’. The business has recently hired two new positions in its Sales & Marketing Department, announcing the appointment of Helen Ellwood as Head of Sales & Marketing and Will Green as its new Ecommerce Marketing Manager.

“From the very beginning, our focus has been around building a trusted brand of superior quality products before focusing on Sales & Marketing with the same tenacious attitude. We know we have an industry leading product, that already has more accreditations and awards than any business in our sector. As a business, we chose to focus on building a trusted brand with products that delight our customers and their dogs, who see the incredible health benefits of feeding a high-quality product to their beloved animals. We’re now reaping the benefits of our long-term approach,” said Tyler Daly MD of Paleo Ridge.

The company plans to relaunch its logo in the coming weeks, before rebranding their popular 80-10-10 range of balanced meals by summer this year. They’ve also announced plans to launch an exciting new range of treats.

“This year will see us moving to the next stage of our long-term plan. In true Paleo Ridge fashion, customers can expect to see us reach new heights in our ability to innovate and create truly unique products that we hope our customers and their owners will enjoy!”

In addition to this treats range, Paleo Ridge has big plans to increase both their online and in store presence, already announcing partnerships with a number of leading retailers and online stores.

Meanwhile, Paleo Ridge is the first ever Raw Dog Food company in the UK to achieve the ISO.9001 accreditation.

ISO.9001 is a globally recognised standard awarded to businesses who can demonstrate the quality controls they have implemented and continue to implement, to ensure quality is managed to the highest possible standard.  

Tyler Daly said “This ensures we not only meet our customers’ expectations in terms of product and service quality, but through continuous improvement, will build on our already trusted brand to develop better products and services. We are proud to be the first raw manufacturer to achieve this accolade and hope to set a precedence for the future of raw pet food manufacturing."