A family-run vet group is investing £300,000 into a new clinic in Widnes that plans to play scientifically composed music into its dog and cat wards to soothe and relax pets during their stay.
White Cross Vets' new site in the Upton Rocks area of Widnes is opening this week, creating 15 jobs.
The practice will be run by local vets Archie Cummings and Louise Farrington and veterinary nurses Chloe Isherwood and Helen Murray.
Cummings said: "Our practice is located in an easily accessible new development close to Widnes town centre. It's the fourth practice to open in the North West, as we already have two practices in Liverpool and one in St Helens, and we are very much looking forward to caring for all the much loved family pets here in Widnes.
"Our new practice is a state-of-the-art, fully equipped veterinary surgery where we will be able to perform a wide range of procedures from routine vaccinations and neutering through to emergency operations and orthopaedic work.
"We will be the first veterinary practice in Widnes to use a revolutionary North American concept that reduces stress for pets by playing scientifically composed, relaxing music, which has been endorsed by leading animal behaviourists, into the separate dog and cat wards.
"This is proven to create a calming atmosphere that helps to soothe and relax pets during their time with us in the practice."