In This Issue
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Frozzys expands award-winning Yogurt Squeeze range
Pet business owner excels as a young entrepreneur
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
EzyDog UK launches heavy-duty adjustable dog seatbelt
How your customers can attract secretive birds
Waita Pets' Freeze-Dried Complete Food now available
Lily's Kitchen brings Christmas cheer with charity pledge
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Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Lop-eared rabbits confirmed at highest risk of hidden ear disease
Independent retailers welcome Winter of Action to tackle high street crime
Pullin Power on top
The best of last edition of Pet Trade Xtra
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Online pet retailer boosts next-day delivery offering
New treats designed to change way dogs are rewarded 
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Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs

 

Birmingham Dogs Home, which cares for over 2,000 stray and abandoned dogs every year, hosted its first-ever ‘Festive Feast’, giving homeless dogs the chance to share a special Christmas meal together at the centre. 

 

The event, which was organised as part of the centre’s annual Christmas appeal and in partnership with Birmingham-based marketing agency Leopard Co, saw pups from the centre gather around the table with their Canine Carers to enjoy a delicious three-course meal, made possible by donations from the public, as well as generous contributions from Miraculous Meals, Pooch & Mutt, and Frozzys. 

 

The team looks to ensure as many magical moments for the pooches as possible, especially those like Stockton, Shadow, and Lorna, who are among the pups set to spend their second Christmas at the home, as well as raising vital funds to help keep the charity’s kennels open through the winter months. 

 

 

Rachel Frost, Events & Community Fundraising Manager at Birmingham Dogs Home, said: “Our first ever Festive Feast was a huge success! We’ve wanted to host a Christmas dinner for our dogs for years, so to finally see this happen was incredible.  

 

“Our dogs might be waiting for their forever homes, but it’s so important to us here at Birmingham Dogs Home that while they’re with us, no dog dines alone and that their time is fun and full of care. For a lot of our dogs, this is the second Christmas they’ll be spending here, so it’s activities like these which help the dogs stay social and, importantly, keep them prepared for life in a loving home once they get there.” 

 

Rachel added: “We’re so grateful for all the donations we received which made this possible – from the funds from the public, to the products from Miraculous Meals, Pooch & Mutt, Frozzys, Petface and Mountain Paws.  

 

“The festive season has only really just begun, but we already can’t wait for next year’s Festive Feast.” 

 

Running alongside the charity’s seasonal fundraising events - including a Christmas Jumper Day, Boxing Day Walk, and community quizzes and craft fayres - the Festive Feast campaign hopes to raise awareness of the £6,000 a day it costs to keep Birmingham Dogs Home running. 

 

To learn more about how you can support Birmingham Dogs Home and donate to help make a dog’s Christmas extra special this year, visit: https://birminghamdogshome.org.uk/xmas-2025/

 

 

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