Furr Boost, the healthy hydration smoothie drink that scooped the Best Product Innovation Awards at both PetQuip and the PIF Awards in 2022, has been awarded a SME Business Elite Award.
The SME Business Elite Awards 2023 are handpicked by SME News Magazine and are based purely on comprehensive analysis and research undertaken by the wider group to identify those deserving to be recognised each year.
The brand was also one of only 10 companies to make the finals of the Pet Industry Federation’s New Pet Innovation of the Year Award recently held at the PIF Business Conference. They also made the finals of the Start-Up Awards where they were nominated for Innovative Start-Up and On-line Retailer Start-Up for the Midlands Region.
The smoothie drinks were created by a former technical manager to the food industry with over 20 years’ experience, Louise Toal after her Beagle, Phoebe at the age of 18 months became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food. Using her technical background, Louise then started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.
Each of Furr Boost’s recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.”
Furr Boost can be used in a variety of ways. Served frozen, it can be placed in a Kong Toy or lick mat for dog training or as a distraction, or simply given to a dog as a tasty icy treat. Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration.
Furr Boost is available in three varieties which all use the best quality 100% natural human grade ingredients: Chicken, Butternut Squash & Cranberry, Pork, Apple & Sweet Potato and Beef, Broccoli & Blueberry. Other added ingredients include flaxseed, coconut and salmon oils, dried sea kelp, chicory root extract, yeast beta glucan, vitamins B&C and water.
Furr Boost is also a sustainable product using packaging materials which are recyclable avoiding single use plastic as each smoothie is available in a Tetra Pak Carton.
Since launching, Furr Boost has seen its customer base grow online with a healthy presence on e-commerce websites but it is also now looking to expand its retail operation. The business is receiving a high level of international enquiries for the drinks and is currently exploring export opportunities. There also plans to introduce new varieties in the near future. The brand is supported by a number of ambassadors and social media influencers and currently sponsors British Flyball Teams, Dog Agility competitors with interest also from the Canicross community who use the drinks to give their dogs instant hydration.
Not only are the drinks ideal for active dogs but they are also great to give senior dogs when they are nearing the end of their lives as they provide comfort and balanced nutrition.
For further information visit: www.furrboost.com
