When it comes to customer service the Fish4Dogs Events Team have gold-winning standards and now they have a certificate and rosette to prove it!
For it wasn’t just the showring action that came under close scrutiny at the recent Gatcombe Horse Trials but its exhibitors, who were ‘mystery shopped’ by BETA – the British Equestrian Trade Association – throughout the event.
Fish4Dogs was awarded ‘Gold Stand’ status for the “passion, enthusiasm, knowledge and overall on-stand welcome” which its team demonstrated.
The company has an extensive annual show programme, attending more than 30 championship events, family dog shows, charity fundraisers and specialist conferences where dog professionals come together to share and learn.
Said Jo Little, Head of Marketing: “Our show team is very experienced and has a true understanding of our products. They listen to owners, to understand their concerns and outline the benefits of fish in the right context – whether it be joint and mobility concerns, looking for great coat and skin condition, or simply providing an easily-digestible protein source to provide dogs with the energy they need to thrive.”
Each member of the show team is a brand ambassador. They often join the Fish4Dogs family having previously been a customer whose pets have benefitted from a fish-based diet. This gives them the confidence to be able to speak to other pet owners at shows and this passion for dog welfare shines through.
The team also have experts on hand to whom them can refer more complicated questions including Fish4Dogs professional veterinary, nutritional and technical specialists.
The trade stand emphasis is always on letting the food speak for itself – a try before you buy approach rather than the hard sell.
“We are advocates rather than sales people - friendly, empathetic, champions of fish. The purpose of our attendance is to share our story, enthusiasm, give out samples, and take the names of interested owners for follow up. We are delighted when dogs discover something new. For us, it’s the connections we make through the dogs that makes attending shows an absolute pleasure.”