Midlands-based Planters Garden Centre group has opened a new Pet and Aquatic Centre, costing £2m, at its Bretby site near Burton on Trent, Staffordshire.

The centre is housed in a new standalone building (70m long by 20m wide) and includes an independent veterinary practice and a purpose-built 40 seat coffee shop and patio that is pet friendly.

The aquatic and pet accommodation was supplied by Aquaja in the Netheralnds and delivered in five arctic lorry loads.   

“The Dutch team took three weeks to build everything on site,” said Planters director Gerald Ingram. “We visited Interzoo two years ago and were very impressed by Aquaja. Our team spent a day in the Netherlands touring some of their installations.”  

Within the pet side of the centre there are eight guinea pig/rabbit enclosures as visitors enter the building plus a small animal unit for hamsters, gerbils, mice and rats. 

There are around 30 vivariums for reptiles, spiders, lizards and snakes, including a unit where children and adults can crawl through and pop their heads up in the enclosures.

The centre also includes large aviaries for birds, which are decorated with forest images.   

Gerald said the expansion at Planters Bretby should take the pet and aquatic turnover from £350,000 to £1.5m pa in two years. This would make it the largest pet and aquatic centre within the Garden Centre Association membership. Staffing has increased from five full and part time employees to a total of 10.

This development will have its own entrance from the car park, meaning that the Pet and  Aquatic and Gardening Gift and Restaurant customers are separated. It will release about 400 sq m of space within the garden centre for a new Regatta clothing store and more space for the farm shop. 

Josh Winter, Pet and Evenets Manager at Planters, said: “The opening was a great success. It was busy as soon as the doors opened. We have only done a soft opening so far while we let the staff settle in, and we’re hoping to do a big opening in a few weeks’ time.”

Josh added that sales in the Pet and Aquatic Centre were double the usual amount for the opening two days.

With just over three weeks to go before PATS 2025 opens its doors, the final preparations are being made for what will be the biggest show so far in the event’s 16-year history.

The Pet & Aquatics Trade Show takes place over three days at its new home – Hall 1, NEC Birmingham – from Sunday 28^th September to Tuesday 30^th September and visitors can expect to find more new products than ever from a record number of over 430 exhibitors.

Retailers and buyers will also have the opportunity to take advantage of an impressive number of show offers, and discover trade secrets from leading figures in the grooming world.

“There has been a tremendous amount of work going on behind the scenes to make sure that PATS delivers the widest range of exhibitors, new products and professional grooming demonstrations,” said event director Gordon Thomas. 

“Visitor numbers have been growing rapidly over the years and we’re confident the trend will continue this year. There is so much to see and do than ever before, and everyone can rest assured they will be given a warm and friendly reception. We can’t wait to greet everyone.”

One of the major successes at PATS shows over the years has been the New Product Showcase, sponsored by pbwnews.  It’s expected that a record number of products will be on show, and from all the entries, a panel of independent retailers will decide the winners of the prestigious New Product Awards.

The Grooming Workshop, in association with For All DogKind, will include some of the country’s leading groomers. The demonstrations will highlight the knowledge and expertise required to complete traditional grooming techniques successfully as well as showing off a few modern and creative ideas as well.

The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, is returning to PATS after a successful launch in 2024, and it will host major companies exhibiting multiple brands.

The New Starter Zone, supported by trade association PetQuip and media partner Pet Product Marketing, is again proving to be a popular feature as it provides a dedicated area for new businesses and start-ups.

The excitement has been building for months with exhibitors planning their new launches around PATS 2025.

The Nutriment Company is one the fastest growing companies in Europe and will be using PATS to introduce customers to its impressive portfolio. Ryan Winwright, Head of UK Marketing Operations, said: “We’re looking forward to exhibiting our full range of brands at this year’s show. With products designed for all pets, customers, and feeding styles, we’re excited to showcase what we have to offer – from raw meals to other feeding formats, natural treats and supplements.”

Regular PATS exhibitor Canagan Group will be showcasing its premium pet food brands, including Canagan, Symply, and Yora. Joint managing director Charlie Williams announced: “Our brands are proudly available only for the independent pet trade, and PATS is the perfect opportunity to connect with retailers who share our passion for quality and innovation. We can’t wait to see our customers old and new.”

Winner of two New Product Awards at PATS 2024, Donald Cooke can’t wait to return to this year’s exhibition with popular brands like K9 Chew Co, Tick Twister and No More Plaque plus a new Suteki Pond range. Simon Lewis-Dale, head of business development, commented: “PATS 2024 was the best UK trade show I have attended in 20 years – it had a great buzz about it. Moving to the NEC will no doubt increase the number of visitors and looking at the exhibitor list, it’s going to be packed with lots of current and new suppliers as well. 

New exhibitors are also excited at the prospect of showcasing their product ranges to a bigger and wider audience of UK and international buyers.

Pet Impact’s founder Dr Gavin Gan admits to being thrilled at the opportunity to exhibit at PATS for the first time. “It’s an incredible opportunity to connect with retailers, share our evidence-based approach to pet sustainability, and showcase world-first products that genuinely reduce plastic waste. We’re excited to spark conversations and inspire real change with the help of industry partners.”

WILD Pet Food is making its PATS debut and the company’s Lucy Samuel said: “It’s our first year at the show, and we can’t wait to share what makes WILD truly different. We’ll be unveiling our exciting re-brand and launching a bold national campaign on stand F101.”

Leading trade association PetQuip, which has been working with PATS to attract international pet retail chains and distributors to the Autumn showpiece, will be staging its prestigious PetQuip Awards at the National Conference Centre, Birmingham, after the second day of the exhibition. Reflecting the dynamism of the UK petcare sector, the annual awards recognise and reward the energy, achievement and innovation realised within the pet trade over the past year.

PATS is definitely THE place to be this Autumn so make sure you register for free entry to the show at www.patshow.co.uk where you’ll also find a full list of exhibitors.

Opening times

Sunday, 28th September 2025: 9.30am-5pm

Monday, 29th September 2025: 9.30am-5pm

Tuesday, 30th September 2025: 9.30am-4pm

Vital Pet Group is giving independent retailers a powerful new sales tool with the launch of Mayfield Madness, a cross-category campaign supporting the independent - exclusive Mayfield brand.

Under the banner “Love the Quality or Your Money Back”, Mayfield Madness guarantees customer satisfaction across its entire portfolio – covering wild bird food and treats, working dog wet food, small animal food, and indoor bird food. This bold move is designed to build consumer trust, repeat purchase, and retailer confidence in a brand made exclusively for the independent trade.

“Independent retailers need brands that work harder for them, with strong profit margins, repeat purchase appeal and the reassurance that customers will come back for more,” said Peter Brame, Group Trading Director at Vital Pet Group. “Mayfield ticks every box; UK-made, quality ingredients, and now backed with a no-risk money-back guarantee. It’s an unbeatable offer to drive sales across multiple pet categories.” 

Why Mayfield Matters for Independents

• Multi-category coverage – from garden birds to dogs, small animals and aviary birds
• Exclusive to Vital and Independents – ensuring independents have a point of difference
• Made in the UK – supporting British production and reliability
• Strong POR – delivering great profit opportunities across the range
• Quality guaranteed – consumer confidence with every purchase

The Mayfield Madness campaign highlights not only the depth of the range but also its commitment to independent retail success. The combination of everyday essentials and specialist nutrition ensures Mayfield products offer genuine year-round repeat purchase potential across pet categories.

Retailers can order the Mayfield range now via www.vitalpetproducts.co.uk or by contacting their Business Development Manager.

Henry Bell merchandising experts have revamped and refreshed the wild bird care category at Haskins Garden Centres with their innovative shop-in-shop displays, premium bird feeds and high-quality hardware.

The new store layouts, designed to simplify the shopping journey for consumers, maximise sales opportunities and introduce wild bird care to a wider audience, have been rolled out across four Haskins centres – Ferndown (Dorset), Snowhill (West Sussex), Forest Lodge (Farnham, Surrey) and Roundstone (West Sussex) – with work at the fifth and final one, West End (Southampton), set for October.

Henry Bell has been the primary wild bird supplier for this leading independent since October 2024. Its most recent re-lay was completed at the Roundstone site this month (August). “We were thrilled to join forces with the Haskins teams to create attractive shop-in-shop arrangements with our vertical merchandising solutions where hardware and corresponding feeds are co-located,” said Henry Bell Wild Bird Care Group Account Manager Jason Perrins. “They have proved a great way to drive up sales, increase basket-spend and encourage impulse buys.”

Haskins Garden Goods/Bird Care Buyer Alan Sheppard added: “Excellent merchandising is a key player in growing our wild bird category and we couldn’t be happier with the brilliant service we have received from Henry Bell. Thanks to Jason and his colleagues, our shop-in-shop looks phenomenal and is really helping to drive sales and encourage trade-ups, while ensuring our customers enjoy a fantastically enhanced store experience. The category needed a new focus and radical change; it has had the desired effect.

Before and after the Henry Bell shop-in-shop was fitted at Haskins Garden Centre Roundstone.

Antinol, a leading joint health supplement brand for pets, has agreed to sponsor Battersea Cats and Dogs Home’s state-of-the-art Hydrotherapy Centre. This sponsorship will help Battersea continue to support dogs and cats on their rehabilitation journeys.

The Battersea Hydrotherapy Centre offers tailored physiotherapy and hydrotherapy to aid in the recovery and mobility of animals recovering from injury, surgery, or chronic conditions. 

A spokesperson for the charity said: “At Battersea, we are fortunate to have a purpose-built hydrotherapy centre for our animals. The buoyancy of the water allows for controlled exercise without the need to fully weight bear the way they would on land. This can be extremely beneficial for a range of conditions, from helping manage chronic cases such as arthritis, to preparing the animal for orthopaedic surgery and their post-operative rehabilitation. 

“We are incredibly grateful to Antinol for their sponsorship of our hydrotherapy centre, helping us to continue to support our dogs and cats in need.”

Antinol, a powerful natural supplement that supports joint and mobility health in dogs and cats, shares Battersea’s commitment to supporting animal welfare. Containing green-lipped mussel oil with the full spectrum of omega 3s, Antinol helps maintain joint health and everyday mobility, particularly in aging pets or those with joint stiffness.

"We're proud to sponsor Battersea’s incredible Hydrotherapy Centre, helping Battersea to continue to support animals with this essential rehabilitation," said Tim Paton, Vetz Petz Global CEO. "This sponsorship reflects our shared vision: happy, healthy lives for the pets who bring so much joy to our lives."

Mud Daddy, the all-in-one cleaning solution, is set to embark on a multi-million pound investment in creating doggy daycare and health centres across the UK.

The first centre is set for Newcastle with other venues being rolled out over the next few years.

Mud Daddy’s vision for these new centres includes:

• A network of high-quality, purpose-built centres across the UK.
• Innovation in dog health and care under one roof
• Exceptional customer service and industry-leading standards in dog care.

The company said: “We’re taking the trusted Mud Daddy brand you already know and love – and investing multi-millions to create something entirely new.

“We’re not just opening facilities – we’re creating a new category in pet care, built on the same Mud Daddy values that made us a household name.

“If you’re a dog lover, pet industry pro, or local authority interested in bringing a Mud Daddy centre to your area – drop us a message. Let’s shape the future of dog care together.”

With the International Day of Charity taking place tomorrow (Friday), Cardology is shining a light on its long-standing partnership with Battersea Dogs & Cats Home, one of the UK’s most beloved animal charities.

Through an official licensing agreement, Cardology has created a range of cards and stationery that allows dog and cat lovers to support Battersea simply by shopping. For every single item sold, a royalty is paid directly to the charity, providing a sustainable stream of funding for the rescue and rehoming of animals in need.

To date, this collaboration has raised over £45,000 for Battersea and continues to grow, proof that meaningful retail partnerships can make a tangible difference.

Cardology is a UK-based design-led family brand specialising in intricate pop-up cards and stationery.

Why licensing matters for charities & retailers

Fundraising isn’t the only way for charities to raise vital income. Licensing partnerships give organisations like Battersea the ability to:

• Reach new audiences
• Generate steady revenue
• Create impact without relying solely on traditional fundraising

For retailers, stocking licensed charity ranges offers the chance to:

• Offer customers products with purpose
• Differentiate your range with designs that resonate
• Align your business with causes your customers care deeply about

In today’s market, consumers are actively seeking products that go far beyond function, items that allow them to give back while making a purchase. Cardology’s Battersea range does just that.

Cardology has produced two collections, one for the dog lovers and one for the cat lovers.

Both collections include intricate pop-up cards, traditional greeting cards, gift bags, gift wrap notebook and pens designed for animal lovers, with every sale contributing directly to Battersea’s rescue work.

Cards include sentiments for cat and dog lovers as well as ‘for the dog or cat’ for special moments like ‘gotcha day’ and more.

On International Day of Charity, Cardology is encouraging retailers to consider the role they play in driving change through the products they stock.

"Sometimes the simplest act, even choosing the right card, can help provide shelter, food, and care for animals who need it most," says David Falkner, Director of Cardology.

With demand for emotionally resonant gifting rising during the festive season, retailers can offer more than just products, they can offer purpose. By offering customers items that give back, retailers can strengthen their brand values, inspire loyalty, and be part of a much bigger story.

As we head into Q4, festive buying is front of mind and Christmas remains a pivotal season for charity card purchases. For retailers, this means charity-themed card ranges are more than decorative, they’re emotionally resonant and commercially relevant at the heart of Christmas sales.

Cardology’s Battersea collection offers retailers a great opportunity to stock something that delivers both sales and social impact.

Cardology will be exhibiting at PATS at the NEC Birmingham on stand F32. To find out more about the company visit www.cardology.co.uk

The Buffalo Co., one of the UK’s fastest-growing natural dog treat and accessory brands, has agreed an exclusive distribution partnership with garden centre wholesaler DECCO.

This strategic alliance marks a significant milestone for the successful family-run business, enabling effortless nationwide access to The Buffalo Co.’s sought-after product range via DECCO’s extensive logistics and retail network.

Jonathon Moyce, Managing Director of The Buffalo Co., said: “This partnership with DECCO is more than just distribution – it’s a partnership and launchpad for the next phase of our growth. 

“As a family business with bold ambitions, we’re thrilled to align with a powerhouse like DECCO to bring our all-natural, eco-conscious products to more customers than ever before. 

“Every element of our range has been thoughtfully developed with retailers, pet owners, and their pets in mind – from striking FSDUs and premium branded accessory stands to high-quality, low-odour natural treats, all packed in convenient resealable packaging. This is just the beginning of something very exciting.”

The Buffalo Co. has rapidly built a loyal customer base by offering 100% natural dog treats made with single-source protein, free from additives or fillers. In line with growing consumer demand for sustainability, all packaging is fully recyclable, underscoring the company’s commitment to responsible manufacturing and environmental care.

Through DECCO, retailers will gain exclusive access to The Buffalo Co.’s expanding portfolio, including the revolutionary ThermaCool™ Dog Bowls, which feature thermal technology to keep water cooler for longer, and the Buffalo Bites Treat Range, cleverly designed with clip-on carabiners for hands-free treating on the go.

Decco Ipswich manager Chris Clements commented: “We’re delighted to welcome The Buffalo Co. to our exclusive supplier portfolio. Their commitment to quality, sustainability, and retail-ready solutions aligns perfectly with what our customers are looking for. The Buffalo Co. brings real innovation to the pet category, and we’re confident their fast-growing product range will add significant value for our retail partners across the UK.”

The Buffalo Co. will be showcasing its full collection at both the Glee (stand 12F31) and PATS (stand L87) trade shows this season – inviting buyers to experience the brand firsthand, meet the team, and explore bespoke retail support packages.

Retailers interested in opening a trade account or learning more about the partnership can contact DECCO directly or email The Buffalo Co. at the details below.

Trade Enquiries:

info@thebuffaloco.co.uk

www.thebuffaloco.co.uk

Instagram: @thebuffaloco

A ground-breaking new health supplement for dogs and cats is about to make its official launch at PATS at the NEC Birmingham (Stand B79).  Zooomy has been developed by veterinary surgeons and husband and wife team, Humphrey and Joanna Grimmett from Buckinghamshire.  

Zooomy’s unique liquid formula uses long-chain Hyaluronic Acid as the key ingredient which is a major contributor to healthy joint function in horses, dogs and cats.

The inspiration for their product came when discovering and seeing for themselves how useful an oral, liquid long chain Hyaluronic Acid was in supporting the quality of life of their own pets and those of their family and friends. Humphrey and Joanna then set about developing their own joint supplement using this key ingredient. 

“Joint stiffness and soreness in dogs are major concerns for owners who often helplessly witness the discomfort and debilitation their animals suffer, we felt that this was a new formula that could support many animals and help them live happier, more comfortable lives,” says Humphrey.

The product was initially formulated for horses. Joanna has a lifelong background in the equine field both as a competitor in Junior GB Eventing but also as an equine vet where she follows in an extensive line of family members including her father and all 3 of her siblings who are equine vets.  After a period in mixed practice, Humphrey has spent most of his career in Animal Health marketing and between them over the years they have had dogs, cats, horses and briefly a sheep called Malcolm as pets.  They now own Chilli, a much-loved fox red labrador.

Their company EquiFlow Ltd. has been trading since November 2018, and this is when they started to offer the equine product. Despite the positive response, with family and work commitments, the pair could not develop their formula for dogs until 2024 since when they have been able to concentrate on developing the product for dogs and cats that they always wanted to.

Initially launched as CaniFlow the product was well received by dog owners. Many felt that it gave their dog the support that other products had not or they were able to give a liquid where a tablet or chew had not been as easy to administer. After deliberations and confusion over the name, the product was given a re-brand and relaunched in 2025 as Zooomy.

“Zooomy ‘s long chain hyaluronic acid is a genuine alternative to the chondroitin and glucosamine clone products that have flooded the market.  We believe that the importance and value of Hyaluronic acid, whilst present in many supplements as a me-too ingredient, has been completely overlooked and the key is in the size and source of the hyaluronic acid molecule that’s used,” says Humphrey.

“Most hyaluronic acid is sourced from processing mashed up chicken cartilage or chicken combs, which can result in an HA that contains other proteins or is variable in chain length or quality.  These HA molecules are often very short and there is no evidence that they are relevant for joint support.”  

“Zooomy hyaluronic acid is manufactured by microbial fermentation which is a laboratory process giving a product with no protein, fat or sugars and chain lengths that are consistently approaching 1 million Daltons in length.  This is the type of hyaluronic acid that the clinical studies in humans and animals have been performed with.  Additionally, as a largely tasteless, odourless liquid, Zooomy is easily added to a pet’s food or squirted directly into their mouths; the amount you give can also be adjusted easily as regularly as you like,” Humphrey concludes.

Zooomy is presented in 4 different pack sizes, 60ml for cats, 100ml, 250ml and 500ml for dogs and includes an easy-to-use syringe.

Zooomy is proving to be particularly popular with pet owners that feed a raw diet and is sold at the moment primarily online through Shopify and Amazon with returning customers each month now exceeding 1200 people with an average rating of 4,7 based on feedback of 524 reviews. The pet shop trade is now however starting to notice the product as demand grows through word of mouth.

Humphrey and Joanna are both looking forward to meeting pet shop owners and major retail and wholesale buyer at PATS at the end of September and introducing them to this revolutionary new product that could help so many pets across the UK and world. Zooomy has also been entered into the New Product Showcase at PATS.

To find out more about Zooomy at www.zooomy.com

Ruffingtons, part of the Fold Hill Foods family, is celebrating its first year anniversary this month, as it exceeds initial targets by almost double.   

Since the company was launched at the Pets and Aquatics Trade Show (PATS) in September 2024, Ruffingtons has gone from strength to strength. Its range of artisan, patisserie-style dog treats is now stocking in over 200 UK retailers including the specialist pet store chain, Pets Corner, and the retailer Very.co.uk.

Most recently, the company is celebrating a partnership win with popular online store – Not On The High Street. Products are expected to be available online in the coming weeks on the website. Initially, the target for the first year of business was to exceed 100 stockists.

The brand has surpassed this twofold. Adding to its success in its first year, Ruffingtons has also achieved high-profile endorsements from across the world of celebrity with support from the BBC’s Scott Mills, actor Bradley Riches, and TV personality Ollie Locke.  

Ruffingtons was also crowned Emerging Brand of the Year in the Pet Product Marketing awards a few months ago; and its social media presence has grown by over 1000% on both Instagram and TikTok.  As the brand continues to branch out to pet stores, cafes, garden centres, and countryside pubs across the UK, the Ruffingtons team working on NPD ready for Easter and Christmas 2026. The current range of luxury pet treats include a total of seven SKUs, retailing from £5.

The collection features the likes of Terrier Truffles, Canine Cupcakes, and its best seller – premium Dog Eclairs.  

• Biscuit Paws (RRP £5.50) 
• Canine Cupcakes 4 pack (RRP £5.00) 
• Canine Cupcakes 9 pack (RRP £8.00) 
• Dog Doughnuts (RRP £5.00) 
• Dog Eclairs (RRP £5.00) 
• Marbled Dog Snaps (RRP £8.00) 
• Terrier Truffles (£7.50) 

Ben Mankertz, Managing Director of Fold Hill Foods said: “What started as a vision to provide luxury, artisan treats for dogs has quickly seen us grow into a nationwide presence. Ruffingtons has filled a clear gap in the market, and this has been evidenced in our unprecedented growth, award wins, stockist wins, and social fame in year one. We’re excited for what the next 12 months brings.”  

Speaking on the brand, Presenter and DJ Scott Mills said: “Ruffingtons is genius. It fills a real gap – something that feels like a treat but still looks great on your kitchen counter.”

 Ruffingtons will make its second appearance at PATS in September, following sponsoring the influencer lounge at the London Pet Show Live the weekend prior and exhibiting at Crufts in March. The brand also made its European debut earlier this year, displaying at Zoomark in May.  

To find out more about Ruffingtons or to enquire about stocking the range, head to the website. 

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Purina has appointed Rafael Lopez as the new Chief Executive Officer for Purina Europe.

Having worked within the Nestlé group for over 30 years, Rafael Lopez brings a wealth of experience and a proven track record of success in strategic leadership, innovation, and brand development across the fast-moving consumer goods (FMCG) sector. In this time, Rafael has held multiple executive roles in Purina and Nestlé across Europe and Asia, Oceania and Africa, where he was instrumental in delivering transformative business results and fostering inclusive, high-performing teams. Most recently, Rafael held the position of Regional Director for Italy and Southern Europe of Purina.

His appointment as CEO for Purina Europe marks a significant step in Purina’s continued commitment to driving sustainable growth, deepening customer engagement, and advancing its mission to enrich the lives of pets and the people who love them. In his new position, Rafael will oversee the strategic direction and growth of the European markets, with the aim of strengthening Purina's market position through innovation and elevated experiences for pets and their owners. Rafael steps into this role at a critical time for the petcare industry, with it undergoing significant transformation driven by evolving consumer behaviours and preferences. Alongside rising demand for premium food options, nutritional supplements, and specialised care services, there’s also a growing focus on sustainability and delivering ethically sourced products.

Commenting on his appointment, Rafael Lopez said: "I am honoured to lead Purina’s European business at such a pivotal time. Pets are at the heart of everything we do, and I look forward to working with our talented teams to continue delivering innovative, science-based nutrition and care solutions that make a real difference in the lives of pets and pet owners across Europe. Together, we will build on Purina’s strong legacy, strengthen our partnerships with retailers, veterinarians, and communities, and accelerate our sustainability journey to shape a healthier future for pets, people, and the planet.”

Rafael succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas.

Amazon Pet Fest is back for its second year, inviting pet lovers from across the UK to celebrate the unique bond between pets and their families in a FREE weekend festival at Weavers Fields, London, on 13-14 September 2025.

Launched in 2024 to celebrate the growing bond between pets and their families, the inaugural festival welcomed more than 3,500 pet owners and their dogs. This year, for each attendee, Amazon’s partner James Wellbeloved will donate a product to the RSPCA, helping stock their food bank for pets in need. The RSPCA will also be at the festival, leading talks and workshops across animal welfare topics, including adoption and pet first aid.

Amazon Pet Fest will transform Weavers Fields into a hub of pet-friendly experiences, featuring: 

• James Wellbeloved Agility Park – Watch breathtaking agility displays or try it out with your own dog under expert guidance.
• Good Boy Splash Pool – A refreshing oasis for furry friends to play and cool down.
• Barking Heads Wellness Retreat – A dedicated space for doggie wellness with DOGA (yoga with your dog) and massages.
• Live Talks & Demos – Covering fostering & adoption, pet first aid, the microbiome, the pet-owner bond and more.
• Kids’ Playground – Fun, hands-on activities including face painting and interactive pet education.
• Exciting Competitions – From the Dog & Owner Lookalike Contest to Best Trick, Musical PAWS, and Most Inspiring Stories.

Visitors can enjoy a variety of food and drink options, including the Amazon Fresh Café, where all proceeds will be donated in full to the RSPCA. The café will also be serving complimentary puppuccinos so our awesome four-legged guests can join in the fun.

"Pets have become cherished members of the family, and Amazon Pet Fest recognises the special role they play in our lives," said Sara Gallizioli, EU Pets Category Leader at Amazon. "We’re proud to create an event that not only provides valuable resources for pet parents but also celebrates the joy animals bring to our homes."

Visitors will also have the chance to explore experiences from leading pet brands including James Wellbeloved, Good Boy, Barking Heads, Lily’s Kitchen, Catit, Webbox, and more. The weekend-long festival will once again celebrate all kinds of pets through exhibits and talks, but only dogs will be permitted on the festival grounds to ensure the safety and well-being of all animals.

The festival will be hosted at Weavers Fields, with Tower Hamlets Council supporting the event as part of its Our Place campaign to promote the borough.

And if you can’t make it to Weavers Fields in person, you can still join the celebration online. From 5 September, pet parents can enjoy up to 25% off an exclusive range of pet products at amazon.co.uk/petfest. Register now to secure your free festival ticket or to explore the latest deals and offers.

InVogue Pets, a trusted UK distributor of high-quality pet accessories since 2012, will be showcasing its premium portfolio of sustainable and stylish products at PATS (stand C28).

Visitors will be able to explore the latest collections from two leading brands:

FuzzYard – Fashionable & Fun Pet Essentials

FuzzYard is celebrated for its vibrant, playful designs and extensive range of accessories. From beds, bowls and irresistible toys, collars, harnesses and leads to rain coats, jackets, sweaters and pyjamas, every piece is crafted with both pets and owners in mind.

• FuzzYard Life – A luxury line blending modern interior design with pet living. Elegant colour palettes, tactile fabrics, and contemporary textures elevate everyday essentials.
• Atelier Range – Designed with intention. Crafted with care. Featuring premium vegan leather and brushed gold-tone hardware, this range offers a sophisticated look that fits seamlessly into modern lifestyles.

P.L.A.Y. (Pet Lifestyle And You) – Playful & Planet-Friendly

P.L.A.Y. combines sustainability with fun, producing eco-friendly plush toys that delight pets while protecting the planet. Each piece is crafted from recycled, AZO-free fabrics and PlanetFill® stuffing, making them safe, stylish, and sustainable.

• Award-winning Collections – Including the Forest Friends Collection (Plush Toy Product of the Year – Pet Innovation) and the BBB Torch Award for Ethics for dedication to responsible business practices.
• Ranges to Discover – American Diner, Safari, Garden Fresh and more, all machine washable, durable, and ethically produced. 

Retailers looking to elevate their portfolio with premium quality, modern, durable and well priced, eco-responsible pet products will discover exclusive ranges that stand out in today’s competitive marketplace.

By visiting Stand C28, you’ll gain access to the latest pet trends that cater to conscious consumers seeking products that are both stylish and sustainable.

Pedigree Wholesale has announced news of the passing of its colleague and friend, John Newbury, who died on Sunday, 17 August 2025, following a short illness.

John joined Pedigree in September 2019 as Aquatics Business Unit Manager, later becoming North Sales Team Manager. 

Known for his expertise and dedication, he was a respected figure in the aquatics sector, with a genuine passion for his work. His enthusiasm and professionalism left a lasting impression on both colleagues and industry partners.

John is survived by his wife, with whom he shared 33 years of marriage, their family and their dog Rosie.

The company said: “John was a highly respected member of the Pedigree team. He will be greatly missed. Our thoughts are with his family and loved ones at this very difficult time.”

Vital Pet Group has closed out the year with solid growth and continued investment across people, infrastructure, and product development. With expanding reach and enhanced support for brands and retailers alike, the company remains committed to being a reliable and future-focused partner to the independent pet trade.

Resilient Growth

Driven by Innovation and Collaboration

• Revenue and volume growth across core and emerging categories, reflecting a broad-based performance uplift.
• New brand partnerships and increased product breadth, including investment in a carefully selected raw food offer.
• Ongoing digital and operational transformation, including enhanced order management systems and delivery optimisation to strengthen service levels.

Strategic Priorities: Enabling Shared Success

VPG’s approach continues to centre on creating meaningful value for both suppliers and retailers:

• Ongoing investment in promotional and marketing support such as WOW Deals, seasonal activations and targeted campaigns to help suppliers connect effectively with customers.
• Continued evolution of the digital marketplace to increase visibility for supplier brands and improve retailer experience.
• Scalable and modern logistics infrastructure with enhanced tracking and forecasting tools.
• A growing focus on exclusive brands, designed to support category differentiation while adding margin opportunities for independents.

Team Expansion: Strengthening Local Support

To help better serve supplier and retailer needs, VPG has expanded its commercial team with new appointments:

• David Parsons, BDM Midlands – Eight years’ experience in the trade with strong retail relationships.
• David Holman, BDM South West – Brings deep regional insight and a strong track record with independents.
• Hannah Green, BDM North – A dynamic addition with experience in account management and a passion for building long-term partnerships.
• Katie Neal, National Account Manager – Adds strategic capability in managing key accounts and scaling brand growth.

These additions join Senior BDM Kieron Hardman, who continues to lead commercial development across the North.

Supporting the Channel: Mayfield Own Brand Launch

In support of the independent channel, VPG has launched Mayfield – a new own-brand range designed to offer consistent quality, value and channel exclusivity across pet and wild bird consumables. Initial retailer feedback has been encouraging, with Mayfield helping to meet the need for dependable margins without compromising customer expectations.

Looking Ahead: Continued Focus on Collaboration

With strong foundations in place, VPG is looking forward to the year ahead with a clear focus on:

• Enhancing tools that support supplier-retailer collaboration and insights.
• Co-developing exclusive product ranges in line with consumer trends.
• Strengthening localised execution and tailored joint business planning.

Peter Brame, Group Trading Director at Vital Pet Group, said: "We're proud of what’s been achieved this year and even more excited about the opportunities to come. Our supplier partners are at the heart of that journey, and we’re committed to investing in the people, infrastructure and innovation needed to help them succeed. The expansion of our sales team is just one example of how we’re building closer relationships on the ground, creating more opportunities to collaborate, and ultimately driving sustainable growth for the independent channel."

Amy Spratt, Head of Marketing at Vital Pet Group, commented: “Independent retailers are the lifeblood of the pet trade, and everything we do is about helping them thrive. From stronger marketing campaigns to exclusive brands and activations that really cut through, our focus is on creating value that supports both our suppliers and the independents they serve.”

Matt Gwynn of Johnson's visits Coalville Pet Supplies.

Pet lovers across the UK turned out in force to celebrate National Pet Shop Day 2025, as over 500 retailers took part in the now-annual event – more than doubling last year’s participation and firmly cementing the campaign as a calendar highlight for the pet industry.

Created by Johnson’s Veterinary Products, National Pet Shop Day is designed to champion the role of local pet shops not just as places to buy food and toys, but as trusted, community-rooted hubs of pet health, wellbeing, and advice. And this year, the creativity and commitment shown by pet retailers was nothing short of extraordinary.

From free puppachinos and pet cakes, to small animal pedicures, charity fundraising, balloon modellers, colouring contests, pet selfie boards, and goodie bag giveaways, pet shops up and down the country went all out, delivering unforgettable experiences for pets and their people alike. Social media was flooded with celebrations as once again, independent retailers showed exactly why they remain at the heart of their communities.

“National Pet Shop Day 2025 has been a phenomenal success,” said Paul Gwynn, Managing Director at Johnson’s Veterinary Products. “We’ve seen hundreds of stores come together to deliver joyful, creative, and deeply personal events - a testament to the vibrancy and value of our independent pet retail sector. These businesses are innovating and proving just how important they are to the communities they serve.”

The campaign is proudly supported by both the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira), who were quick to applaud the scale and spirit of this year’s event.

“In an era of faceless transactions and one-click shopping, initiatives like National Pet Shop Day are vital,” said Nigel Baker, CEO of the Pet Industry Federation (PIF). “They shine a spotlight on the people and businesses that form the fabric of our communities. Independent pet shops do more than sell products - they offer knowledge, care, and continuity. This campaign is a powerful reminder of their value and the importance of shopping local.”

Andrew Goodacre, CEO of British Independent Retailers Association (Bira), echoed that message: “With over 10,000 high street closures last year alone, it’s never been more important to support independent retailers. National Pet Shop Day captures the spirit of what we’re trying to achieve - championing local businesses, driving footfall, and showcasing the innovation and passion that exists behind the counter. This isn’t just about pets, it’s about preserving a way of life, especially on the high street."

The social buzz and on-the-ground feedback has already exceeded expectations, with many retailers reporting strong customer engagement and a renewed sense of pride. Whether offering advice, pampering furry companions, or simply sharing a smile and a treat, pet shop owners embraced the opportunity to showcase their unique role in everyday pet care.

“This campaign continues to strike a powerful chord,” added Paul Gwynn. “In a retail landscape that’s increasingly digital, it’s a timely reminder of the value that real relationships and face-to-face expertise bring, especially when it comes to the wellbeing of our pets.”

Launched in 2024 by Johnson’s Veterinary Products, the campaign was created to give something back to the nation’s pet shops - recognising their dedication, knowledge and the personal support they provide every day. With the bar now set even higher, plans are already underway to make National Pet Shop Day 2026 bigger, bolder and even more impactful.

To learn more, and see this year’s celebrations, visit www.nationalpetshopday.com.

The owners of Ruby & Dexter’s store in Royal Wootton Bassett, Swindon, have returned from their unforgettable prize trip to Las Vegas after winning TropiClean’s ‘Race to Vegas’ contest.

As part of their prize, Dan and Luke attended the SuperZoo Pet Expo, the largest pet retail event in North America, where they explored the latest innovations, trends, and opportunities in the pet care industry. They also had the chance to meet with TropiClean’s global team and learn more about their product range firsthand.

Beyond the show floor, the trip gave them time to experience the excitement of Las Vegas, with its iconic landmarks and attractions making the prize even more memorable.

TropiClean is a recognised leader in natural health and wellness pet products. Founded in 1980, TropiClean is family-owned and operated in the USA. Pedigree Wholesale stocks a variety of TropiClean products designed to make bath time and dental care simple and effective. From grooming essentials to dental solutions, TropiClean offers products to help keep pets healthy, happy, and fresh.

Frozen dog treat Doggy Doggy Yum Yum has recorded a massive 60% increase in sales this summer due to the hot weather and new distribution deals.

There is cause for a double celebration as Doggy Doggy Yum Yum has made the finals of the Best New Treat category at the 2025 PetQuip Awards for their new improved original variety, Banana and Peanut Butter and launched this summer, their Apple and Blueberry variety.

The new variety Apple is made from coconut milk instead of dairy so it is kinder to dogs’ tummies, includes organic agave syrup rather than refined sugars and uses vegetable fibre as a stabiliser which avoids any ultra processed food emulsifiers or stabilisers being used in the product. Given as an occasional treat after a long walk in the countryside, the park or on the beach this tasty treat is perfect way to reward your dog. 5p from every tub sold of Doggy Doggy Yum Yum is also donated to the Dogs for Good charity.

Sam Hanbury, founder of the treat's manufacturer Baboo Gelato,said: “We are finding limitless demand during the summer not just from obvious pet retailers and specialist dog friendly places, but from ordinary cafés, pubs, restaurants, and tourist destinations.  It just seems that most savvy people involved in Food & Drink want some of the poochie pound and we can help with a classy product, well supported with point of sale which includes stickers, leaflets, posters and an A-frame sign which comes complete with space to put a dog bowl underneath it. We also provide branded freezers to those who want to stock the Baboo Gelato range of products.”

Doggy Doggy Yum Yum is distributed throughout the UK to pet shops through Pedigree Wholesale and to the grocery and hospitality trade through The Hunts Food Group.

Pet shops and specialist pet stockists should order Doggy Doggy Yum Yum through Pedigree Wholesale. Cafes, restaurants and pubs should order through Hunt’s Food Group

If you are interested in becoming a stockist then visit:  

Pedigree Wholesale Ltd | Supplying the most Popular Pet Brands

www.huntsfoodgroup.co.uk