The Pet Industry Federation has joined the Pet & Equine Insurance Association, with PEIA also becoming a member of PIF, strengthening collaboration between pet businesses and the insurance sector at a time of increasing focus on animal welfare, affordability and risk management.

PIF represents pet-related businesses across pet services, pet retail, manufacturing, pet grooming and boarding. PIF believes that pet insurance plays an important role in supporting animal welfare and responsible pet ownership and that closer dialogue between insurers and the wider pet industry is increasingly important as pressures on costs and expectations of pet health continue to grow.

Through its membership, PIF is well placed to share practical insight into how pet owners interact with businesses at key decision points and to help improve communication around risk, care and the value of insurance. PIF also has a strong track record in developing codes of practice and sector guidance and in working collaboratively with veterinary and welfare organisations through groups such as the Canine and Feline Sector Group and the All-Party Parliamentary Group for Animal Welfare.

Commenting on the announcement, Nigel Baker, PIF CEO, said: “Pet insurance is a vital part of the wider pet care landscape. This mutual membership reflects a shared commitment to a better understanding between insurers and the pet industry. We are keen to work closely with PEIA and its members, share insight from our members and support clearer communication with pet owners around welfare, responsibility and risk.”

Sharon Brown, PEIA CEO said: “I’m thrilled to welcome PIF into the PEIA community and to join PIF in return. We all want the same thing: better outcomes for pets and the people who love them. The more we work together across the ecosystem, the easier it becomes to raise standards, improve understanding of risk and care, and help pet owners make informed choices about insurance that support welfare and long-term sustainability.”