In This Issue
Daughter takes over at helm of Company of Animals as Roger Mugford steps down
Retail chain of the year Jollyes opens 100th store
Inspired Pet Nutrition announces £30+ million investment
What it means to win a New Product Award at PATS
Supreme Petfoods celebrates YouTube milestone reaching 100,000 subscribers
Benyfit Natural celebrates 10th birthday milestone
Nylabone unveils new range of teething chews
Zoomark 2025 on track to be record-breaking event
Get your own copy of Pet Trade Xtra
Competition authority probe into veterinary services
Pets at Home disappointed by vet findings
Vets deliver invaluable service, says pet prescription provider
Huge rise in people wanting to take pets on holiday
Agria celebrates aanniversary of Carbon Pawprint Calculator  
The best of last edition of Pet Trade Xtra
Burns closes one of its pet shops
Pet food producer on track to double its size
Pet shop specialising in natural items opens second store
Retail group adds fast growing pet nutrition brand to stores
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Benyfit Natural celebrates 10th birthday milestone

 

Leading premium raw dog food company Benyfit Natural is celebrating its 10th anniversary. Since its establishment in 2014, the brand has been committed to excellence, innovation, and customer satisfaction, and this milestone marks a momentous journey of growth and success. 

 

Over the years, Benyfit Natural has grown from a modest startup with the first recipes evolving around founder Ben Van Praagh’s kitchen table to a prominent premium player in the raw dog food sector. There have been many changes within the industry, but at Benyfit Natural the focus has always remained the same, to deliver quality premium food for pets across the UK.

 

Benyfit Natural has been at the forefront of innovation in the pet food industry, continually striving to improve and expand its product offerings. From introducing new recipes, supplements and treats to implementing rigorous quality control measures, the company remains committed to providing the best possible nutrition for dogs.

 

In addition to its commitment to quality, Benyfit Natural has prioritised sustainability and environmental impact within the pet food industry. Sourcing ingredients responsibly and using only recyclable and innovative materials for its packaging such as Prevented Ocean Plastics, minimizing its impact while ensuring the highest standards of quality and safety.

 

Greg Van Praagh, Head of UK, and Europe at RPFC Group Ltd comments: “We are incredibly grateful to our loyal customers, dedicated employees, and supportive stockists who have been integral to our success throughout the past decade.

 

“This anniversary signifies not only the years of hard work and determination but also the immense potential that lies ahead as we continue to revolutionize the pet food industry.”

 

Through unwavering dedication and a relentless pursuit of excellence, the company was successfully selected as a British brand to feature in the Official Commemorative Album for The Queens Platinum Jubilee in 2022.

 

In celebration of this significant milestone, Benyfit Natural has planned a commemorative campaign to bring back a past recipe, special on-site promotions, team events and will be spending time and donating to their local rescue centre Last Chance in East Sussex, to give back to the community that has supported its growth.

 

Founded in 2014, Benyfit Natural manufactures premium, natural raw dog food and treats from their East Sussex HQ. Focused on providing dogs with a completely natural, balanced diet with natural treats and supplements to complement.

 

www.benyfitnatural.co.uk

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