In celebration of its 40th anniversary, the popular British dog toy brand PetLove has launched its first ever consumer-focused website www.petlove-europe.com

Featuring a comprehensive listing of the brand’s portfolio which includes favourite ranges such as Mighty Mutts, Nuzzle Puzzle, and Resploot Tuffles & Cuddlers, the new website has a clean, uncluttered design that includes a drop-down menu with suggestions for toys that suit different dog play types and strengths. 

Commenting on the new website Adrian Exell, Interpet’s Commercial Director said: “The PetLove brand has been part of our business for forty years and we are very proud of its continued development and contribution to Central Interpet’s expansive pet industry offering.”  

He continued; “Even in these challenging business times, we acknowledge the importance of investing in our brands. We are extremely excited to launch the new PetLove website which for the first time will enable consumers to view the full breadth of our extensive range whilst enforcing our ‘every pet has its play’ brand ethos.”

The website has been launched in conjunction with a social media marketing campaign, and forms part of PetLove’s ongoing brand development strategy.