Group55 has announced the appointment of Kieran Prince as a Non-Executive Director of its leading pet care brand, Animology.

Kieran brings a breadth of experience and expertise within the Pet industry and will provide valuable contribution to the strategic direction and commercial growth of the Animology brand.

Rob Banks, Managing Director at Group55 comments, “We’re excited to bring Kieran on board to accelerate the growth of Animology. Keiran’s level of strategic experience and knowledge of the pet care sector will be extremely valuable to Animology and our goals for 2024.”

Kieran Prince adds “I’m delighted by the opportunity to work with Animology. With their longstanding history, positive reputation and values around quality & compliance they are the perfect brand to be associated with. I look forward to enhancing Animology’s sales strategy, growth plans and global reach.”

Kieran operates Koem Business Solutions, a consultancy firm, and has a background as the Sales Director at Bugalugs Pet Care.