Goodchap’s has won a prestigious New Product Award at the leading equestrian trade exhibition, BETA International, for its Tricks & Trivia card game.

The company was exhibiting at BETA International for the first time and picked up the award on the first day of the show which took place at the NAEC Stoneleigh from Sunday to Monday.

The Tricks & Trivia card game is designed as a bonding tool for owners and their dogs, and the New Product Award judges loved its concept.

“As it helps owners bond with their pets, this card game is ingenious. It’s also a great gifting idea at a fantastic price,” said the judges.

Goodchap’s sales associate Mark Peake received the award from BETA’s director general Claire Williams. He said: “It’s fantastic to see this innovative idea be recognised at a leading industry event.”