In This Issue
Future-ready pet food sector strategy revealed
Frozzys unleashes bold new look for signature range
SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
Microbiota Science set to takes centre stage
Strictly Come Dancing star attends Sunday Dog Social
The Paws Lab introduces new Pet Tear Stain Wipes
Pedigree Wholesale expands exclusive SportsPet range
Yorkshire clothing brand launches dog harnesses
'Don’t stop feeding this spring' say birding experts
Ten years on since compulsory microchipping for dogs
Get your own copy of Pet Trade Xtra
Bricks-and-mortar pet shop closes to focus on online side of business
Petplan warns cat owners of toxic spring plants
Top 10 pet insurance claims revealed
Time’s ticking for ticks
The best of last edition of Pet Trade Xtra
Retailer responds to ‘stop sale of live animals’ protests
Landmark event signals shift in pet care priorities
Pet shop window to be restored after lorry smash
PIF to support UK pet businesses at Interzoo
Revealed: Britain’s boom in dog ownership
Pets at Home still on course to post £92 million profit
Award-winning Magic Mud goes from strength to strength
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Future-ready pet food sector strategy revealed

UK Pet Food has launched its new 2026–2029 Strategy, setting out a clear vision for the future of the sector and ensuring that the nation's pets are the best fed in the world...

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Frozzys unleashes bold new look for signature range

Frozzys is turning up the volume on everyday wellness with the launch of its bold new packaging for its signature frozen yogurt range...

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SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
 

Registration is open for SUPERZOO 2026, returning to the Mandalay Bay Convention Centre, Las Vegas on August 12-14, with an experience designed to help pet professionals navigate a fast-moving industry with greater clarity, efficiency and purpose.

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Microbiota Science set to takes centre stage

Veterinary professionals are invited to explore the latest advances in gut health and pet nutrition at the Purina PRO PLAN Symposium, the official pre-symposium of the Eurogut Congress 2026.

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Award-winning Magic Mud goes from strength to strength

Winning a New Product Award at an event like PATS – the Pet & Aquatics Trade Show – can have a tremendous impact on the fortunes of a business. It can help turn a new launch into a bestselling item in pet stores around the country and clinch that all-important export deal.

WildWash triumphed in the Grooming Products category in 2025 with Magic Mud for Dogs & Cats. Co-founder Jane Cooper reveals what the accolade has done for the brand.

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Strictly Come Dancing star attends Sunday Dog Social

London-based LitPet, leading manufacturers of pet supplements based on herbal Traditional Chinese Medicine, recently sponsored the first Sunday Dog Social event which was held at the luxurious 180 House on London's Strand.

Among the first guests to attend a Sunday Dog Social was former Strictly Come Dancing professional dancer Karen Hauer who brought along her pup Marley.

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The Paws Lab introduces new Pet Tear Stain Wipes
 

London-based The Paws Lab has introduced a new range of tear stain wipes for dogs which are designed to provide a gentle and effective solution for removing unsightly tear stains and build-up around the eyes...

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Pedigree Wholesale expands exclusive SportsPet range

SportsPet has launched its latest innovation in pet play – the new SportsPet Seamless Team Balls, arriving exclusively through Pedigree Wholesale. Designed to redefine durability and performance, these balls introduce a stitchless construction that sets a new standard for dog toys...

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Yorkshire clothing brand launches dog harnesses

Rydale Country Clothing has launched a new product in its dog range – adjustable tweed harnesses. Available in four country-inspired colourways and finished with antique brass hardware, the collection blends trendy rural style with practical features made for daily walks...

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'Don’t stop feeding this spring' say birding experts
 

Leading pet food industry association, UK Pet Food, has partnered with experts to urge Brits not to stop feeding bird this spring, as new findings reveal that bird feeding in UK gardens drops in the spring and summer...

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Ten years on since compulsory microchipping for dogs

Microchipping became a legal requirement for dogs on 6 April 2016, and over the last decade dog ownership steadily increased until it peaked through COVID in 2020. Since then there has been a stabilisation in recent years in line with a rise in the cost of living...

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