The Nutriment Company (TNC), the European leader in premium natural pet food, has announced the acquisition of Easy-BARF, the French pioneer and market leader in fresh pet food.

This strategic move secures TNC a strong foothold in France, Europe’s third largest pet market, and underscores its continued growth momentum with an eighth acquisition completed in 2025.

Founded over ten years ago by Ariane Byhet and David Boulle, Easy-BARF has become the go-to brand for fresh pet food in France. The brand is recognised for its unwavering commitment to quality, freshness and transparency. Easy-BARF upholds the highest standards for controlling the cold chain and works closely with local suppliers to guarantee traceability and the optimal nutritional value of its products.

Currently, Easy-BARF serves 80% of its customers directly online and has invested in automating its state-of-the-art production facility to increase production capacity and meet growing demand. Through this acquisition, TNC will expand the Easy-BARF portfolio to include its recently launched range of fresh gently cooked products, while also leveraging its B2B capabilities to bring Easy-BARF into the retail sector. This step will further strengthen the rapidly growing natural premium pet food market in France and make high-quality natural nutrition more accessible for pet owners across the country.

Owners Ariane Byhet and David Boulle were happy to comment on the acquisition: "Easy-BARF has been a growth story ever since we founded the business in 2015, and we are very proud of what we have achieved together with our loyal customers. We are confident that The Nutriment Company is the perfect owner to take the business forward – it is in safe hands. We are excited to follow the continued growth of natural premium pet food in France."

":France, with Europe’s third largest pet population, is a crucial market in our growth strategy,” said Anders Kristiansen, CEO of The Nutriment Company. “Easy-BARF immediately positions us as the leader in the French raw pet food segment. We are deeply impressed by what Ariane and David have built in just over 10 years, and we are extremely excited about further driving the growth of premium pet food in France.”