Pedigree Wholesale has launched its new dental dog chew brand – Nobblys by Petello. The chews come in a fun and unique shape with little nobbles to help clean teeth and prevent boredom.

Every chew is vegetable-based and is made with natural ingredients. They contain peanut butter, a source of protein, to make them even more delicious for dogs. It is a low calorie, gluten and grain free treat suitable for vegetarian diets.

Available in three sizes to suit all dog breeds, the chews help to promote dogs’ dental health as the unique nobbles can help to fight tartar build-up! 

They also include Pea Starch and Sweet Potato Starch, great sources of grain free and gluten free carbohydrates for energy. The dental chews contain Vitamin E, which can help support muscle tissue, and Brewer’s Yeast, which is rich in B vitamins to help promote healthy skin, hair, eyes, and liver function in dogs.

Offering above average retailer margins, the chews come in a colourful display case, ready to set up on the shelf and make an impact in-store. Plus, each chew comes with its own hang tag for use on hooks as an alternative display option. The product will be a great option to stock to cater for shoppers looking to spend less as they come at an affordable price point. The Small chews are £0.49, the Medium are £0.99, and the Large are £1.49, making them an affordable pet parent pleaser.

The Petello umbrella brand also owns other high-quality dog food and treat brands, such as Doodle’s Deli, Yak Cheese Dog Chews and Natures Deli.

Petello Nobblys are available now through Pedigree Wholesale and are exclusively available to the specialist pet trade.