A pet firm called Two Near The Bone Ltd has teamed up with wacky British animation favourite Roobarb, to create a nutritious, high-protein, grain-free dog food.

The beloved cartoon green dog, known to millions of TV viewers for his implausible inventions and crazy capers, is being used for the first time on the branded pet food.

Two Near The Bone has been working with industry experts to formulate a hypoallergenic dried dog food, supplied in recyclable-ready bags that are also waterproof, so owners don’t have to worry if it’s raining cats and dogs when it’s delivered. 

The initial menu consists of three flavours, all available in 6kg packs with an RRP of £34.99.

The recipes are produced using the finest ingredients, prepared and steamed to lock-in flavour, protein and goodness.  Initial sales via the company's website www.twonearthebone.com will be available for a limited period with a 10% launch discount.

Created by Grange Calveley and first brought to life by Richard Briers in the ground-breaking BBC series in 1974, Roobarb and his sarcastic pink feline friend Custard, have been charming audiences for decades, delivering mischief and mayhem to generations of families.

Most recently the duo has enjoyed an extended spell on the Channel 5 Milkshake platform and has been used on numerous brand licensing initiatives.

For further information on Roobarb's latest invention visit www.twonearthebone.com