Pedigree Wholesale has announced the launch of the new Animal Instincts Sustainables: Sea Life collection, arriving this July and bringing a wave of ocean-inspired fun to independent pet retailers across the UK.

Building on the success of the popular Animal Instincts ranges, the new Sea Life collection features a selection of engaging marine-themed dog toys designed to deliver interactive play while supporting environmentally conscious purchasing decisions.

Inspired by the fascinating creatures of the ocean and made from recycled bottles, the collection combines playful character design with the trusted quality and value that retailers and pet owners have come to expect from Animal Instincts.

To celebrate the launch, Pedigree Wholesale is offering independent pet retailers the chance to become part of the Animal Instincts story through an exclusive launch competition.

Over the summer, every independent pet retailer purchasing the new Animal Instincts Sustainables: Sea Life range will automatically be entered into a competition to win the opportunity to name an Animal Instincts Sustainables: Sea Life character. The retailer placing the largest qualifying order during the promotional period will be crowned the winner.

The competition has been designed to generate excitement around the launch while rewarding retailers for supporting the new range from day one.

"We wanted to create something that would help retailers engage with the launch in a memorable way," said a spokesperson at Pedigree Wholesale. "The Animal Instincts brand is all about character, personality and fun, so giving one of our retail partners the opportunity to influence a future character felt like a fantastic way to celebrate the launch of Sea Life."

The new Sea Life collection is expected to be a strong addition to the Animal Instincts Sustainables portfolio, offering retailers a fresh, eye-catching range that taps into growing consumer demand for products with environmental considerations.

The Animal Instincts Sustainables: Sea Life range is available to order now via petproducts.co.uk or the Pedigree Wholesale app. For more information and pricing please speak to your Pedigree Wholesale Representative.

The winning retailers will have the chance to submit a proposed name for an Animal Instincts Sustainables character. Final approval of any character name will remain at the sole discretion of Pedigree Wholesale to ensure it aligns with brand, legal and commercial requirements. Full terms and conditions are available at petproducts.co.uk