In This Issue
Nylabone donation supports medical detection dogs
PAWD DRINKS raises over £800 for Oakwood Dog Rescue
Guinea Pig Welfare Forum returns for third year
Return-to-office pressures linked to rise in pet owner anxiety after rehoming or adoption, experts warn
Pooch & Mutt enters freeze-dried category
Get your own copy of Pet Trade Xtra
Council grant helps pet business to grow
New era dawns with a new look for Leucillin
Cornish pet wellness brand achieves 100% sustainability
Royal Mail collection cap risks hitting small retailers
Pets at Home set to open new store
Staying safe in Summer: How to take care of dogs in the heat
The best of last edition of Pet Trade Xtra
Prestigious pet industry awards now open for entries
Dragons’ Den pet brand wins £11m investment
Family pet business scoops double awards victory
Pet food brand surpasses £100m in sales
The first-ever Raw & Fresh Awards launch in 2027
Flea treatment restrictions would hit lower-income pet owners hardest
Lords Pet Parasite Medication inquiry concludes
Burgess acquires German brand to accelerate global expansion
Naturaw to triple production thanks to six-figure funding 
See all the new product launches at PATS 2026
Fresh dog food brand secures growth investment
Play9 secures Jollyes listing as growth story continues
The PetFellas partners with Himalayan Pet Supply to bring premium natural chews back to UK market
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Nylabone donation supports medical detection dogs

Nylabone has donated a selection of its durable chew toys to Medical Detection Dogs to support the charity’s work training dogs for life-changing assistance and medical detection roles...


 

Nylabone has donated a selection of its durable chew toys to Medical Detection Dogs to support the charity’s work training dogs for life-changing assistance and medical detection roles.

 

The donation will benefit dogs at every stage of training from young puppies beginning their journey through to older dogs who are developing the specialist scent detection skills that enable them to support people living with complex medical conditions and assist pioneering medical research.

 

Medical Detection Dogs operates a strict no-kennel policy, with every dog living in a loving volunteer home while they progress through training. The charity places the highest importance on each dog's health and welfare, with carefully managed nutrition and thoughtfully chosen treats and chews playing an important role in their daily routine, enrichment and development.

 

Medical Detection Dogs trains Assistance Dogs to support people with complex medical conditions, while its Bio Detection Dogs use their extraordinary sense of smell to detect diseases including cancer, Parkinson's disease and bacterial infections.

 

Harry Scott, European Brand Manager at Nylabone, said: "At Nylabone, canine welfare is at the heart of everything we do, so we're delighted to support the remarkable work of Medical Detection Dogs.

 

"Positive chewing is an important part of every dog's wellbeing, helping to provide enrichment and satisfy natural chewing instincts, particularly during training.  

 

"We'd also like to thank our UK distributor, Rosewood, for helping facilitate this donation and ensuring our products reach the dogs that can benefit from them most. It's wonderful to know our products are playing a small part in supporting these incredible dogs as they prepare for the important roles they will go on to fulfil."

 

 

 

 

 

Commenting about the donation Charlotte Richardson, Corporate Partnerships Manager at Medical Detection Dogs said: " “We are incredibly grateful to Nylabone UK for their generous support. Their products play an important role in our dogs’ welfare, providing safe, durable enrichment that encourages positive chewing behaviours and helps keep our dogs relaxed and focused. Our dogs live in loving volunteer homes, so enrichment is part of their everyday lives; whether it’s Willow with her Broccoli, a puppy with their Keys, Meg unwinding with a Wishbone, or Yeti enjoying his Bacon Extreme Chew. These moments of calm are vital, particularly for dogs in training, helping them stay happy, healthy and ready to develop the life-changing skills they’re known for.”

 

Today, Medical Detection Dogs has 35 puppies in training, 95 accredited Assistance Dog partnerships supporting people across the UK, and 22 Bio Detection Dogs helping to advance pioneering medical research. Nylabone's donation will help ensure many more dogs have the enrichment they need as they develop the extraordinary skills that make this work possible.

 
PAWD DRINKS raises over £800 for Oakwood Dog Rescue

PAWD DRINKS, the natural dog supplement brand behind PAWD Calming, has raised over £800 for Oakwood Dog Rescue through a month-long campaign marking Dog Rescue Day...


 

PAWD DRINKS, the natural dog supplement brand behind PAWD Calming, has raised over £800 for Oakwood Dog Rescue through a month-long campaign marking Dog Rescue Day. 

 

Throughout the month, PAWD donated 5% of every customer's first order to the rescue, while encouraging its community of dog owners to get behind rescue and rehoming, both by donating and by helping spread the word.

 

PAWD will continue to back Oakwood however it can, including regular donations of PAWD Calming so the centre is never left without it. Knowing they have a reliable way to help settle anxious dogs has even allowed Oakwood to take in more dogs than before, and to get them calmer, sooner, so they're ready for rehoming faster.

 

The partnership began when an Oakwood supporter donated PAWD Calming to help the rescue's dogs through New Year's Eve, one of the most distressing nights of the year for anxious dogs. The difference was clear: the dogs were calmer, more settled, and easier to comfort. Oakwood went on to use PAWD Calming with many of the dogs in its care, where the need is often greatest.

 

Rescue dogs frequently arrive having known instability, neglect, or worse, and that uncertainty doesn't lift the moment they reach safety. PAWD Calming, a 100% natural daily supplement, is designed to support dogs experiencing anxiety and stress, making it a natural fit for animals navigating recovery, change, and the long road to a new home.

 

That difference is something Oakwood sees every day. "The latest products arrived a couple of days ago, thank you so much," said Maria, Kennel Manager at Oakwood Dog Rescue. "We’re even more grateful for your products these days because we know what a difference it’s making to our babies, and to save our ears from the screams of the dogs."

 

Dog owners who'd like to help can support Oakwood directly or by choosing PAWD Calming. For anyone who's been considering trying it, there's no better moment to start.

 

About PAWD DRINKS
PAWD DRINKS creates natural, easy-to-use supplements for dogs. Its flagship product, PAWD Calming, is a 100% natural daily supplement developed by animal nutritionists to support dogs experiencing anxiety and stress. Founded by Rory and Archie after their own dogs struggled with pain and anxiety, PAWD is built on a simple belief: supporting a dog's wellbeing should be easy for owners and gentle on the dog. PAWD Calming comes as a powder that mixes into water or food, and is suitable for dogs of all ages, sizes, and breeds. Find out more about PAWD Calming here.

Guinea Pig Welfare Forum returns for third year

The Guinea Pig Welfare Forum 2026, co-hosted by Burgess Excel and the charity Guinea Pig Welfare UK, will take place on Tuesday 22nd September at the Crowne Plaza Birmingham City Centre...


 

The UK’s only event dedicated to guinea pig welfare will return this September, bringing together veterinary professionals, rescues, welfare organisations and researchers for a full day of expert-led discussion and collaboration.

 

The Guinea Pig Welfare Forum 2026, co-hosted by Burgess Excel and the charity Guinea Pig Welfare UK, will take place on Tuesday 22nd September at the Crowne Plaza Birmingham City Centre.

 

Suzanne Moyes, Deputy Managing Director and In-house Vet at Burgess Pet Care, said: “The Guinea Pig Welfare Forum has become an incredibly important platform for bringing together the people working to improve the lives of guinea pigs across the UK. By uniting veterinary professionals, researchers, rescue organisations and the wider pet sector, we can encourage meaningful collaboration, share the latest evidence-based thinking and continue raising standards of care.

 

“Despite being one of the UK’s most popular pets, the welfare needs of guinea pigs are still widely misunderstood. The forum plays a vital role in addressing this, by bringing together experts from across the sector to share knowledge, encourage collaboration and help drive better outcomes for guinea pigs everywhere.”

 

Now in its third year, the one-day event will feature a diverse speaker line-up spanning veterinary medicine, research, education and welfare, reflecting the breadth of sectors involved in guinea pig care. Confirmed speakers include Mary Coles, University of Liverpool, Alison Wills, Hartpury College and clinicians and nurses working at the forefront of small animal practice, as well as John Chitty, RCVS Advanced Practitioner in Zoological Medicine, who will be chairing the event.

 

The agenda caters for professionals across the veterinary, retail and welfare landscape, with sessions covering both clinical insight and practical care challenges. The morning programme will explore key welfare issues affecting guinea pigs in both pet and rescue environments, alongside topics such as reproduction, responsible breeding and the latest research developments.

 

The afternoon sessions will turn attention to sector-wide challenges and opportunities, including discussions on rescue centre operations and evolving licensing proposals, providing an opportunity for delegates to contribute to wider policy conversations around animal welfare.

 

John Chitty, Chair of Guinea Pig Welfare UK said: “Last year’s Guinea Pig Welfare Forum marked an important milestone with the launch of Guinea Pig Welfare UK, creating a dedicated voice focused on improving standards of care, education and advocacy for guinea pigs nationwide.

 

“The continued success of the forum plays a vital role in supporting that mission by bringing together expertise from across the industry to encourage collaboration and drive meaningful progress in guinea pig welfare. We’re proud that the event not only sparks important conversations, but also directly supports the charity’s ongoing work through fundraising and awareness.”

 

Tickets are priced at £10, with all proceeds donated to Guinea Pig Welfare UK to support ongoing education, research and advocacy work aimed at improving welfare standards nationwide.

 

For more information and to register, visit: https://www.eventbrite.co.uk/e/guinea-pig-welfare-forum-2026-tickets-1987609178558

 
Return-to-office pressures linked to rise in pet owner anxiety after rehoming or adoption, experts warn

An animal rescue charity that rescues over 2,000 dogs per year, Birmingham Dogs Home, and Europe’s leading pet GPS tracker, Kippy, are warning that more owners than ever are struggling with pet-related anxiety, commonly referred to as the 'puppy blues'...


An animal rescue charity that rescues over 2,000 dogs per year, Birmingham Dogs Home, and Europe’s leading pet GPS tracker, Kippy, are warning that more owners than ever are struggling with pet-related anxiety, commonly referred to as the 'puppy blues'.

The two organisations state that increasing pressures around work, finances and caring responsibilities are leaving many owners feeling overwhelmed after bringing a new pet home, which can, in some cases, impact the rehoming experience.

In 2024, researchers coined the term ‘puppy blues’ to describe the feelings of anxiety, stress and overwhelm that some new pet owners experience. The term has since become more widely recognised, highlighting that pet ownership – particularly for first-time owners – can be emotionally challenging.

Birmingham Dogs Home said, anecdotally, it has seen a rise in cases of pet owner anxiety – particularly as more workers return to the office and feel anxious about leaving their dogs alone for extended periods of time, which is supported by the fact that the UK is currently experiencing the highest rate of in-office working since before the pandemic.

This rise in pet owner anxiety is echoed by Kippy’s research which revealed that the leading motivation for people using pet trackers is to ensure the security and safety of their animal.

In the wake of World Day Against Pet Abandonment this weekend, Kippy and Birmingham Dogs Home have joined forces to share expert advice on navigating the puppy blues and curbing this rise in pet owner anxiety.

Understand the signsJenni Jefferies, Qualified Behaviourist from Birmingham Dogs Home said: "Bringing a new dog into your home, whether it's a young puppy or a rescue dog, is a huge change and it's completely normal to feel overwhelmed at times.

"We often talk about the excitement of welcoming a new pet, but not always about the challenges that can come with it. Sleepless nights, changes to your routine, training struggles, or simply adjusting to life with a new dog can leave some owners feeling stressed, anxious or even questioning whether they've made the right decision.

"If you're finding yourself feeling exhausted, emotional or worried about every little thing your dog does, you're certainly not alone. These feelings are more common than people realise and don't mean you're failing as an owner.

"The important thing is to recognise when you're struggling and reach out for support. With time, patience and the right guidance, both you and your dog can settle into your new life together and build a strong, lasting bond."

Follow the 3-3-3 ruleJenni continues: “The 3-3-3 rule is a tried-and-tested method recommended to owners after bringing a new pet home and can be a real lifesaver when experiencing pet-related anxiety or the 'puppy blues'.

“The rule suggests that, when it comes to a rescue animal, it typically takes them three days to decompress and stabilise, three weeks to learn and align with your routines, and three months to feel completely safe.

“Of course, every animal is different, but generally working within this timeframe can support the success of rescuing and rehabilitating animals – and helps mitigate the challenges that can come with the process.

“In those first three days, owners should focus on creating a calm, predictable environment, allowing their new pet space to settle in without overwhelming them with visitors, new experiences or too much handling. Establishing a quiet sleeping area, a consistent feeding routine and giving the animal time to observe their new surroundings can make a huge difference.

“By the three-week mark, many pets will start to feel more comfortable, and their true personality may begin to emerge. This is a good time to focus on building trust through positive reinforcement, introducing training, establishing household boundaries, and gently exposing them to new environments and experiences with security measures in place.

“After three months, many rescue animals will have developed a stronger bond with their owner and a better understanding of their new routine. At this stage, owners can focus on strengthening that relationship through ongoing training, enrichment activities, exercise and socialisation, helping their pet feel secure, confident and settled for the long term.

"The key thing to remember is that adjustment takes time. There will be good days and challenging days, but patience, consistency and realistic expectations can make all the difference for both pets and their owners."

Establish safety and routineIacopo Buccarelli, Brand Reputation Manager at Kippy added: “For the first few months, it’s best to lean into your life with your pet becoming ‘predictable’. This can help establish a routine and reduce feelings of anxiety for both pet and owner.

“Simple routines can make a big difference. Try to feed your pet at the same times each day, establish a consistent bedtime routine and introduce grooming, bathing and preventative treatments gradually.

“For dogs, setting a regular walk schedule can help them feel more secure and understand what to expect from their day. For cats that will eventually spend time outdoors, it’s important not to rush the process. Once they’ve had time to settle into their new home, start with short, monitored periods outside so they can gradually become familiar with their surroundings before being given more freedom to explore.

“It’s very natural to feel anxious about your pet’s safety, especially when they’re new to you and your home. Practical measures that improve confidence and peace of mind, such as training plans, support networks, and pet GPS technology, can help reduce anxiety during the adjustment period.”

Iacopo from Kippy added: “The latter also allows you to enjoy guilt-free breaks and feel more at ease whilst you’re working in the office, knowing where your pet is and that ultimately, they are safe.

“This is the exact reason that Kippy was developed, to provide reassurance to new pet owners navigating the adoption or rehoming process, ensuring peace of mind as their pets adjust to their new homes and new lives.”

Lay the foundations for integration with everyday lifeJenni from Birmingham Dogs Home said: “Beyond the early adjustment period, training plays a crucial role in helping rescue dogs settle into long-term family life and feel secure in a variety of environments.

“For many owners, challenges such as separation anxiety, nervousness around new people, or reactivity to unfamiliar situations can feel overwhelming at first. However, with the right approach, these behaviours can often be managed and improved over time.

“Positive, reward-based training can help dogs build confidence and better understand what is expected of them. This is particularly important for rescue animals who may be adapting to unfamiliar routines or environments.

“Importantly, training is not just about behaviour at home. It’s about helping dogs integrate into everyday life. A well-supported dog is more likely to adapt to being left with a trusted pet sitter, spending time in a pet-friendly office environment, travelling more confidently, and engaging calmly with new experiences.

“In many cases, gradual desensitisation and structured routines can make a significant difference, helping reduce anxiety when owners return to work or spend time away from the home.

“The goal is to create a sense of stability and predictability for the dog, while also giving owners the confidence and flexibility to include their pet in their wider lifestyle. When done consistently, this benefits both the emotional wellbeing of the animal and the long-term success of the adoption."

Pooch & Mutt enters freeze-dried category

Pet health brand Pooch & Mutt has expanded its Raw range with the launch of its first-ever Freeze-Dried products...


Pet health brand Pooch & Mutt has expanded its Raw range with the launch of its first-ever Freeze-Dried products.

 

The new range includes two Freeze-Dried Treats and two Freeze-Dried Toppers, in meaty and fish flavours. The launch marks a new category entry for the brand, strengthening its position across functional feeding, treating, and everyday pet wellbeing.

 

The new Freeze-Dried products sit within Pooch & Mutt’s Raw range, created for adventurous appetites and instinct-led feeding. The range combines high-quality raw meat with carefully selected ingredients, with recipes frozen and then freeze-dried to help lock in goodness, flavour and nutrition.

 

The products are designed to support modern dog owners looking for simple ways to add more taste, texture and nutritional value into their dog’s routine, whether through training, treating or mealtime enhancement.

 

The NEW Pooch & Mutt Freeze-Dried Treats have been created as a premium, high-reward training treat with a light texture. 

  • Available in Lamb and Turkey & Salmon flavours
  • High-quality proteins have been included to help maintain lean muscle, support energy levels and promote overall health
  • Available in 40g packs
  • Both SKUs are chicken-free and contain 96% meat or fish

The NEW Pooch & Mutt Freeze-Dried Toppers are designed to be sprinkled over food or used as a high-value reward. 

  • Available in Chicken and Turkey flavours
  • Made from 96% lean proteins to help maintain lean muscle, support energy and overall health
  • Available in 60g packs

Pooch & Mutt’s expert-led approach to pet wellbeing is rooted in supporting dogs from the inside out, with gut health a key focus across the product portfolio. The new Freeze-Dried Toppers build on this with added Probiotics and gut-supporting ingredients, including Pumpkin, Cranberry, Psyllium Husk and Lignocellulose, to help support balanced digestion and everyday wellbeing. 

 

Paul Dennison, CEO of Pooch & Mutt, comments: “Freeze-dried is an exciting new format for our Raw range because it brings together several things we know owners are looking for: High-quality protein, convenience, strong palatability and simple ways to add more functional value into their dog’s day.

 

“These new Treats and Toppers give owners more choice, whether they are rewarding good behaviour, supporting training, encouraging fussier dogs at mealtimes, or adding an extra boost to their dog’s bowl. “As we continue to build our ‘For all breeds & needs’ proposition, Freeze-Dried gives us another way to help owners feed their dogs in a way that suits them.”

 

All products in the range are grain-free, suitable for dogs from 12 weeks old, and designed as complementary feeds.

 

The NEW Pooch & Mutt Freeze-Dried Treats and Toppers range is available today at: https://www.poochandmutt.co.uk/collections/freeze-dried  The Pooch & Mutt Treats portfolio is available online athttps://www.poochandmutt.co.uk/collections/treats-for-dogs, the Pooch & Mutt Amazon store, Tesco, Sainsbury’s, Ocado, and select pet retailers nationwide.

 
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Council grant helps pet business to grow

A Hampshire pet business continues to grow after receiving support from Test Valley Borough Council’s £750 Business Incentive Grant...


 

A Hampshire pet business continues to grow after receiving support from Test Valley Borough Council’s £750 Business Incentive Grant. 

 

Tails and Claws, run by Dawn Arlow, now takes a weekly stall at Andover Market on Thursdays, where she recently took over a pitch following the retirement of the previous stall holder; she is also trading at the Saturday market. The business is building a loyal customer base, also supplying customers directly through local deliveries. 

 

The stall offers a wide range of pet food for different animals, as well as toys and accessories. More recently, Dawn has introduced decorative cup and saucer bird feeders, with plans to expand into more specialist markets later in the year. 

 

The Business Incentive Grant has supported the next stage of growth, helping Dawn invest in essential equipment to improve her market presence. 

 

Dawn Arlow said: "Thank you to Test Valley Borough Council for the new business grant, I've been able to purchase a new trader's gazebo, and make plans for the future in building a more sustainable approach to purchasing local. 

 

The support that has been provided has been fundamental in helping to grow my second business with even more plans in the pipeline to come." 

 

Andover Winton ward Councillor Alex Gillies said: “It is fantastic to see local entrepreneurs like Dawn making the most of the opportunities in our markets and building successful, sustainable businesses. Our Business Incentive Grant is designed to give new businesses the support they need to get established and grow, and it is great to see Tails and Claws already making a positive impact in Andover.” 

 

Test Valley Borough Council is committed to supporting local businesses through various initiatives and grants. The Business Incentive Grant is designed to help new businesses located in Test Valley achieve their goals and contribute to the local economy. You must apply for the grant within eight weeks of starting to trade, and the Council will award the money once you have been up and running for a minimum of six months.

 
New era dawns with a new look for Leucillin

Leucillin is going to be sweet 16 in November, and to mark the occasion, over the past few months the brand has been undergoing a transformation...


 

Leucillin is going to be sweet 16 in November, and to mark the occasion, over the past few months the brand has been undergoing a transformation.

 

The contents of its market leading, skin-safe antimicrobial solution remain the same but the look and feel will have more impact.  The brand is keeping its iconic purple branding but the new label will be clean, clear, professional and will absolutely zing when it is on the shelves! 

 

Marketing director Georgina Bashforth said: “We have started to roll out the new look from this June 2026, and so whilst you may not see it immediately, be assured it is definitely coming!  

 

“Having enjoyed another successful InterZoo in Nuremberg last month, our international customers, fear not, we are not leaving you out! as your orders are received the new design labels in the relevant languages will be heading out around the world.

 

“Finally, our approved Amazon UK resellers will be receiving their very own label, for no other reason than to differentiate the marketplaces; it gets mighty confusing at Leucillin HQ with so many variants these days! More information to follow, but coupled with our Amazon transparency programme, our customers can rest assured that they receive genuine Leucillin from only our approved sellers.

 

“Leucillin stockists: we would ask that you please sell the original labelled product first; the expiry date will be rolled out in chronological order matched with the new labels.

 

“We would welcome and like to insist that all physical and electronic imagery is changed in conjunction with the new design for the benefit of consistency and to align with our marketing approvals as regulated by the VMD (Veterinary Medicines Directorate), a new folder of images will be accessible on our customer G:Drive, more information or to become a Leucillin stockiest, please contact the team directly by email info@leucillin.co.uk or call 0345 548 9800.

 

“This Summer we are continuing to promote Leucillin across as usual a broad spectrum of animal ownership having already enjoyed the likes of Crufts, The British Herpetological Society Conference and the BVA Live to name a few, we are next off to The British Falconry Fair the grounds of the fantastic National Centre for Birds of Prey, Duncombe Park in north Yorkshire, showcasing the very best in flying demonstrations from the best display falconers in the business, please contact is to join our professionals database for monthly Leucillin news and updates, don’t worry you won’t be bombarded with spam, we certainly aren’t that organised!”

 
Cornish pet wellness brand achieves 100% sustainability

A pioneering pet wellness company says it has become 100% sustainable from source to box after redesigning every stage of its production process to minimise environmental impact. This has resulted in them being awarded Pet Echo-Product of the year 2026...


 

A pioneering pet wellness company says it has become 100% sustainable from source to box after redesigning every stage of its production process to minimise environmental impact. This has resulted in them being awarded Pet Echo-Product of the year 2026.

OxyPet, the Cornwall-based creator of oxygen-infused spring water for pets, has announced that every element of its product journey - from the water source through to packaging and delivery - now meets its sustainability objectives.

The milestone comes at a time when increasing numbers of pet owners are demanding environmentally responsible products, while the pet industry faces growing scrutiny over packaging waste, plastics and supply chain emissions.OxyPet was created to support pet wellbeing using nano-bubble oxygen technology while remaining free from chemicals, additives and synthetic ingredients.

The company says sustainability has been built into the brand from the outset rather than added later as a marketing initiative.

Lindsey John Taylor, 45, co-founder of OxyPet, said: "We have always believed that caring for pets should never come at the expense of the environment they live in.

"From day one, our goal has been to create something that was good for animals and good for the planet. Reaching 100% sustainability from source to box is a major milestone for the whole team."

OxyPet uses Cornish spring water enhanced through nano-bubble oxygen technology, which increases dissolved oxygen levels within the spring water over 10 times, while maintaining its natural purity, smoothness and stability.

The company has worked to ensure the same attention given to the product itself is reflected throughout its supply chain.

Production facilities are powered by renewable energy sources including solar, wind and renewable electricity, while packaging materials have been redesigned to reduce environmental impact.OxyPet bottles are manufactured using Prevented Ocean Plastic (POP), helping to intercept plastic waste before it reaches vulnerable coastlines and marine environments.

The company also uses packaging produced from 100% sustainable forestry sources, while all plastic wrapping used within its operations is made from recycled materials.

In addition, independent testing has confirmed the water is free from PFAS compounds, commonly referred to as "forever chemicals", providing additional reassurance for pet owners concerned about water quality.

Taylor said: "We use what is already here on the planet, we stop plastic from going into the oceans and use it for our products in a clean, safe way.

"We also use sustainable forestry, and the bottling plant uses wind and solar energy.

"We do our very best in a challenging world, and the whole team brings it together. We are all working as one."

The achievement is particularly notable within the pet sector, where products often involve multiple layers of packaging, imported ingredients and complex supply chains.

Rather than focusing solely on product performance, OxyPet says it wanted to demonstrate that innovation and sustainability can develop side by side.

The company recently invested in a new production line and says it made the decision to pass efficiency savings directly to customers by reducing prices rather than increasing margins.

Alongside its sustainability commitments, OxyPet continues to support animal welfare initiatives through its partnership with charity FLOOF, providing  education, observational research that can support veterinary professionals for dogs in need.

The business has also built a growing customer base across the UK, supported by a 4.8 Trustpilot rating and hundreds of customer reviews.Taylor believes the future of pet wellness will increasingly be shaped by businesses that consider both animal health and environmental responsibility.

He said: "Wellness doesn't stop at what goes into your pet's bowl. It starts with where it comes from.

"Every decision we make now has an impact on future generations of pets and pet owners. We wanted to prove that businesses can innovate, grow and remain environmentally responsible at the same time.

"As sustainability continues to become a major purchasing factor for consumers, OxyPet hopes its achievement will encourage wider conversations across the pet industry about reducing environmental impact without compromising quality, safety or innovation."

Find out more at www.oxypet.co.uk

 
Royal Mail collection cap risks hitting small retailers

A leading independent retailers association has warned that a new cap on Royal Mail's daily business collection capacity could cause serious problems for small retailers during the most important trading period of the year...


A leading independent retailers association has warned that a new cap on Royal Mail's daily business collection capacity could cause serious problems for small retailers during the most important trading period of the year.

 

Royal Mail has written to UK businesses confirming that during November and December, daily business collection capacity will be limited to a maximum of three times a business's usual collection volume.

For many small retailers, demand during the run-up to Christmas can spike far beyond that multiple, with some businesses reporting order volumes fifteen to twenty times higher than normal during the mid-November to mid-December period.

 

Andrew Goodacre, CEO of the British Independent Retailers Association (Bira), which works with over 6,000 independent retailers across the UK, said: "This cap comes at exactly the wrong time for small retailers. November and December are the months when independent businesses do the bulk of their annual trade, and many depend on being able to scale up their shipping to meet that demand. A fixed multiple on collection capacity does not reflect how seasonal trading actually works for small businesses, and it risks leaving retailers unable to fulfil the orders they have worked all year to win."

 

Mr Goodacre added: "We would urge Royal Mail to look again at how this cap will affect smaller senders in particular, and to work with the small business community to find a more flexible approach during the peak trading period."

 
Pets at Home set to open new store

Pets at Home will open a new store in Northampton tomorrow (Friday), just over a year after a blaze destroyed one of its outlets in the East Midlands town...


 

Pets at Home will open a new store in Northampton tomorrow (Friday), just over a year after a blaze destroyed one of its outlets in the East Midlands town.

 

The fire at Nene Valley Retail Park in Northampton destroyed a Pets at Home outlet, which included a Vets for Pets surgery, along with a Dunelm home furnishings store.

 

Pets at Home has elocated to Sixfields Retail Park along with the Vets for Pets surgery, which has been temporarily based in another store since the fire.

 

 

Posting on the Vets for Pets Facebook page, the company said: “A year has passed since we lost our practice in a devastating fire. It is a day that we will never forget. In a matter of hours, everything we had built up and worked hard for, was gone.  We could never have imagined we would find ourselves in this situation, at this point we were left with nothing.

 

“Within a few days, an absolutely amazing person and his team reached out and offered us some space to work from!  What was only meant to be a couple of months, three at most, has now turned into a year! Bogdan, Vicki, Omar, Darko, Abbie, Adam, Lucy, Alison, Debbie and Alex, thank you so much as not only did you offer us a place to work from, but also a place to heal.  We will be eternally grateful for your kindness, support and friendship.

 

“To every client that helped us along the way, shared kind words, supported us through temporary changes and stood by us while we rebuild our new base, thank you, your compassion carried us through some emotional days.

 

 

“While the fire took away our building, it could never take away the dedication, love and care of a team that makes our practice what it truly is.

 

“One year later, as we prepare to move again, we are stronger, more grateful and just as determined to continue caring for the pets and people who mean so much to us. Thank you for standing by us over the last year, we will never forget it.

 

“We will post more details regarding the opening of the new practice at Sixfields in due course.”

 

Pictures taken for Vets for Pets Facebook page.

 

 
Staying safe in Summer: How to take care of dogs in the heat

Dr. Sarah Endersby, Global Technical Manager Behaviour at Ceva Animal Health, shares vet-approved advice to help dog owners prevent heatstroke, recognise the early signs of distress, and respond quickly when their pet needs urgent care...


 

Dr. Sarah Endersby, Global Technical Manager Behaviour at Ceva Animal Health, shares vet-approved advice to help dog owners prevent heatstroke, recognise the early signs of distress, and respond quickly when their pet needs urgent care.

 

Most of our canine pals wear coats all year round including in the summer, so we have to make sure we take care of them and keep them safe from overheating.

 

Some dogs are more prone to heatstroke than others. If you have an older dog, if they have a short muzzle, if your dog is overweight or they have a thick coat, you need to take special care to protect them from heat. Also, if they have heart or lung problems, hot conditions can make them short of breath more easily and make their condition worse.

 

Panting is a dog's main way to keep cool during hot weather, but we can also take some steps to help them not overheat, with a little preparation.

 

How to take care of your dog in the heat

Adjust the time you go for walks

Avoid walking your dog in the heat of the day; instead, choose early morning, when the ground is cooler and the temperature is lower.

 

Pavements and roads can get very hot in the sun, which can burn your dog's feet. A good way to check if the pavement or road is too hot, is to lay the back of your hand on the surface and if you struggle to hold it there for more than 5 seconds, then it's too hot for your dog's paws.

 

You can also walk your dog in the evening, but be aware that the road/pavement may have retained the heat and could still be dangerous for your dog.

 

Keep your dog hydrated

Make sure your dog has access to plenty of fresh clean water; leave a bowl of water in the areas where they spend most of their time, and remember to take water with you when you go out for a walk along with a container for them to drink from.

 

As a general rule, the amount of water a dog needs to drink in a day is equal to 40-60ml of water for every kg of body weight, although depends on whether the dog is fed a wet or dry food diet.

 

You can also encourage your dog to take more water by adding their favourite flavour to their drinking water, or making them some pet ice lollies. The following ideas may help:

  • Blend some dog safe fruit or vegetables apples, bananas and blueberries together and pop them into ice trays or ice lolly moulds. Your dog will love chomping them and they will help to keep them cool.
  • IMPORTANT: always check that the ingredients you use are pet safe. Some fruits like grapes or cherries, or vegetables like avocado, and onions can be toxic for dogs.
  • Put some wet dog food with some gravy or stock into an ice cube tray and allow it to freeze. This will help you to stick to your dog's normal diet at the same time as keeping your pooch cool!
  • Coat some dog treats in low fat yoghurt and freeze a yummy treat that will also be cooling!

 

Be aware of humidity

Dogs find it difficult to control their temperatures in humid conditions; they normally control their temperature by panting and using their tongue, which requires the moisture to evaporate and as it's difficult for moisture to evaporate when it's humid, dogs are unable to cool themselves this way.

 

Keep the air circulating indoors

Keep curtains or blinds closed on the side of the house where the sun is shining through the windows, and open windows/doors on the shady side. Take care to ensure your pooch cannot escape through a door to an unsafe area/road.

Use fans to keep the air circulating or, better still, air conditioning to keep rooms cool.

 

Avoid exertion

By all means allow your dog to explore the woods in the shade, but avoid playing energetic games like 'fetch' while you are out, and try and deter them from playing and chasing other dogs although this is great fun for them, they could over exert themselves.

 

Getting wet

Encourage your dog to walk under a garden sprinkler or paddle in a shallow paddling pool in the shade to get cool. There are also commercial cool mats you can purchase for your dog to lie on, or you can simply wet a towel with cold water as an alternative but remember to refresh it regularly as it will also warm up in the heat.

 

Use sun protection for short hair dogs

It's not only humans that need to protect their skin from the sun. Dogs can also get sunburnt those that have short or white hair, or areas that have little or no hair cover, should be protected by dog specific sun cream. Speak to your vet if you are unsure if your dog needs sun cream, but also keep a close eye to ensure they don't try to lick it off.

 

Regularly groom long hair dogs

Regular brushing will remove loose hairs or matting of the coat which can trap heat. Never shave your dog yourself, unless you are a trained groomer. If your dog has a thick coat, make sure you get it professionally trimmed for the summer, to help them stay cool.

 

Avoid closed in/restricted areas

NEVER leave your dog alone in a car, even with windows open, or in a kennel where there is little air circulation. Even though these may be in the shade to start with, the sun can quickly move around and make these dangerous places for a dog to be trapped.

 

Recognise heatstroke symptoms

If your dog is showing signs of heavy panting or drooling, if they have red gums, a rapid pulse or glazed eyes, or if they are vomiting or have diarrhoea, this could be a sign of heatstroke.

 

What to do if you suspect heatstroke:

  • Contact your vet immediately
  • Move your dog to a cool area if possible; one that has a passage of cool air would be good
  • Give them small amounts of water to drink
  • Soak the dog in water as cool as possible
  • Cool down your car and transport your dog to the vet as an emergency.

 

Remember that dogs do like to lie in a sunny spot as it makes them feel happy and relaxed much like humans but if you spot them asleep in the full sun for a long period of time, it's best to wake them up gently and encourage them to move to a shadier spot.

 

 
The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...


 
Prestigious pet industry awards now open for entries

The Pet Industry Federation has officially launched the PIF Awards 2026, inviting businesses and individuals from across the pet industry to put themselves forward for national recognition...


 

The Pet Industry Federation has officially launched the PIF Awards 2026, inviting businesses and individuals from across the pet industry to put themselves forward for national recognition.

 

Entries are completely free and open to both PIF members and non-members, ensuring that businesses of every size and type have the opportunity to showcase their achievements.

 

The 2026 awards include categories covering the full breadth of the pet industry, from manufacturers, brands and independent retailers to groomers, boarding establishments and other pet service businesses.

 

The Platinum Sponsor of the PIF Awards 2026 is Natures Menu and Headline Sponsors are Cliverton, The Animal People Recruitment Company, Mackle Petfoods and Rosewood Pet Products Limited.

 

This year sees the introduction of two new categories: the International Business Award, recognising outstanding achievement from a non-UK pet business; and the Legend of the Year Award, which replaces the Lifetime Achievement Award and celebrates an individual who has made an exceptional and lasting contribution to the pet industry.

 

Two categories have been revised slightly to reflect an evolving industry: Brand of the Year, replaces the Supplier Award from previous years; and E-Commerce Business of the Year, replaces the Online Business Award.

 

The categories and judging criteria have been reviewed and refreshed to ensure they reflect the work, innovation and challenges shaping the sector today.

 

Nigel Baker, CEO of the Pet Industry Federation, said: “The PIF Awards are about recognising the people and businesses whose hard work, innovation and commitment to high standards make the pet industry such a vibrant and successful sector.

 

“We have taken time to review the awards for 2026 so that the categories genuinely reflect the breadth of our industry today. Whether you are a manufacturer, an international brand, an independent retailer or a pet services business, there is an opportunity to tell your story and celebrate what you have achieved.”

 

 

The winners will be announced at the official PIF Awards ceremony on Thursday 5 November 2026 at the DoubleTree by Hilton, Stoke-on-Trent.

 

Businesses and individuals can now review the categories and submit their entries through the PIF Awards website: www.petfederation.co.uk

 
Dragons’ Den pet brand wins £11m investment
Funding to help fight pet obesity crisis

Omni Pet, which starred in the BBC hit series Dragons' Den last year, has raised £11m to tackle mounting health problems like obesity and food allergies in our pets...


 

Omni Pet, which starred in the BBC hit series Dragons' Den last year, has raised £11m to tackle mounting health problems like obesity and food allergies in our pets. 

 

The funding round was led by IW Capital, a London VC firm that invests into innovative, fast-growing UK SMEs.

 

Omni Pet, founded by experienced veterinarian Dr. Guy Sandelowsky and former investment banker Shiv Sivakumar, is aiming to tackle the obesity epidemic with calorie controlled, novel protein products backed by rigorous clinical research.

 

Dr Guy Sandelowsky said: "The pet sector is undergoing a structural shift with owners increasingly treating pets as family members, driving an unprecedented rise in demand for health-focused nutrition and personalised care.

 

"With chronic conditions in pets growing at double-digit rates, consumers are actively moving away from allergy-triggering and calorie-heavy brands. Omni Pet is leading this shift by bringing together clinical know-how and round-the-clock vet access to give pet owners practical, long-term support for their pets’ health."

 

Numerous studies have found that beef, chicken and dairy are amongst the most common food allergens in dogs. It is reported that these can commonly manifest as gut and skin symptoms such as diarrhoea and excess scratching.

 

Omni Pet’s innovative food, treats and supplement range replace traditional animal proteins with novel, high-quality yeast/algae/pulse-based alternatives in fat moderated recipes. These deliver veterinary-grade nutrition without many of the common triggers that can cause debilitating symptoms in dogs. It already has a 90% customer retention rate and is double ranked on Amazon’s top 10 Best Sellers for pet wellness, one of the most competitive D2C platforms.

 

The new capital will be used to accelerate customer acquisition online, expand into retail and to launch proprietary new products including an ‘Ozempic-style’ natural weight loss supplement for dogs that is completely drug free.

 

Alex Petri, Investment Director at IW Capital, said: "Omni Pet stands out for its exceptional growth and the clarity of its vision: to reshape a category that has seen little true innovation for decades. As consumers demand transparency and real health outcomes through clinically credible products, Omni Pet is positioned to lead the next wave of pet-wellness disruption. We’re backing Omni Pet because we believe the combination of veterinary expertise with strong data and its scalable subscription model represents one of the most compelling offerings in the sector."

 

Joining IW Capital and Redrice Ventures in this round are Rootbridge Capital, Digitalis Ventures, Lever VC, Ani.VC and Ami Capital. Earlier in 2025, Omni Pet appeared on Dragons’ Den where it received investment from Deborah Meaden and Steven Bartlett.

 

Deborah Meaden, prominent UK investor and entrepreneur, said: ‘Pet health is becoming an increasingly important issue, with more dogs struggling with obesity, allergies and other chronic health conditions. What impressed me about Omni from the beginning was its commitment to combining science and innovation without compromising on sustainability or ethics to tackle these problems properly. The team have continued to execute exceptionally well, building a fast-growing brand with real purpose behind it. That progress is exactly why I chose to double down and reinvest.’

 

In the last year, the business has grown over 10x, representing over 200% sales growth and more than 100,000 new customers since its Dragons’ Den debut.

 

Giles Humphries at Redrice Ventures, commented: "Great businesses solve real problems at scale. Omni is doing exactly that in one of the fastest-evolving consumer categories, combining clinical credibility, exceptional execution and products that pet owners genuinely love."

 

For more information, visit Omni Pet or IW Capital.

 
Family pet business scoops double awards victory

Family-run businesses Pickles Pet Pantry and Pickles Cani Running Club attended the MK Inspiration Awards as finalists in a four categories, and headed home with two prestigious awards...


 

Family-run businesses Pickles Pet Pantry and Pickles Cani Running Club attended the MK Inspiration Awards as finalists in a four categories, and headed home with two prestigious awards.

 

Jack Avery was crowned Inspiring Athlete of the Year, while Katie Parker was named Upcoming Entrepreneur of the Year.

 

For the Olney-based team, the recognition represents far more than personal achievement. It is a celebration of independent business, community spirit, rescue dogs and the belief that success can still be built through passion, honesty and hard work.

 

The MK Inspiration Awards celebrate individuals, organisations and businesses making a positive impact across Milton Keynes and the surrounding region, recognising excellence, innovation and contribution to the wider community.

 

Deputy Mayor of Milton Keynes City Council, Keith McLean, who attended the awards ceremony, praised the achievement, saying: “I was delighted to witness two winners from Olney. The first was Jack Avery as the Most Inspiring Sports Person and the second was Katie Parker as the Upcoming Entrepreneur. Apart from their awards they were also nominated in the Business of the Year Award as the owners of Pickles Pet Pantry located in Olney. A great evening for a wonderful husband and wife team!”

 

When Pickles Pet Pantry opened its doors in November 2022, the vision was simple. Create a pet store built around honest advice, evidence-based nutrition and genuine care for animals.

 

Since then, the business has grown from a single independent pet shop into an award-winning brand and community hub for pet owners across the region.

 

In 2024, the team launched their own pet food brand, Only in Olney, developed with the same philosophy that had guided the business from day one: feed every customer’s pet as if it were your own.

 

Then in January 2025, Pickles Cani Running Club was born. What began as a handful of people and dogs meeting to run together has grown into one of the area’s fastest-growing Canicross communities, welcoming everyone from complete beginners to competitive athletes, nervous rescue dogs to seasoned sporting partners. Today, more than 60 people and their dogs form part of the Pickles Canicross family.

 

The club provides free borrow-kit to newcomers, ensuring cost is never a barrier to entry, and has become known for its welcoming ethos.

 

Visit www.picklespetpantry.co.uk, explore Pickles Cani Running Club, or pop into the store on Olney High Street to discover how the team can help you and your pet.

 
Pet food brand surpasses £100m in sales

Pet food business Lily’s Kitchen has recorded sales of more than £100 million for the first time, with its ecommerce offering, supermarket partnerships and international expansion contributing towards the growth...


 

Pet food business Lily’s Kitchen has recorded sales of more than £100 million for the first time, with its ecommerce offering, supermarket partnerships and international expansion contributing towards the growth.

 

Chief executive officer Giorgio Vesprini, commenting on Lily’s Kitchen accounts for year ending December 2025, said: “2025 was a milestone year for our team, which has worked incredibly hard to deliver sales of more than £100m for the first time.

 

“This commercial success, alongside our highest-ever B Corp recertification in Q1, scoring 102 points, has not only helped us gain market share but demonstrates our commitment to using business as a force for good.

 

“It is testament to the dedication and passion from across the business that has seen volume-led growth with gains in distribution across UK retail including grocery and specialty, strong performance across D2C and ecommerce, international expansion into new markets, and innovative new launches including a complete update of our cat menu and the introduction of a new texture for our dog menu, Ultimate Chicken Stews.

 

“In particular, in 2025 we were proud to have secured incremental distribution increases in across various categories in Tesco, Waitrose, Sainsburys and Co-op. All of this is against a backdrop of increased interest in nutrition from pet parents who want to ensure their pets are enjoying meals made with proper meat and natural ingredients.

 

“We look forward to keeping up this momentum through 2026 and beyond.”

 

 
The first-ever Raw & Fresh Awards launch in 2027

The Natural Dog Expo will host the first-ever awards dedicated exclusively to the Raw and Fresh pet food industry, taking place on 1st May 2027 at the St John’s Hotel, Solihull...


The Natural Dog Expo will host the first-ever awards dedicated exclusively to the Raw and Fresh pet food industry, taking place on 1st May 2027 at the St John’s Hotel, Solihull. 

 

Created to recognise innovation, excellence, and leadership across the fastest growing pet food sector. the awards will shine a spotlight on the brands, businesses, and individuals driving the future of natural pet nutrition.

 

As consumer demand for healthier, species-appropriate feeding continues to grow by 10% annually, pet owners switch to fresh or raw, their reasons include: the pets' preference for taste (21%), perceived health benefits (17%), and high-quality ingredients (16%).

 

The inaugural awards will celebrate the pioneers transforming the way dogs and cats are fed. From raw and fresh food manufacturers to independent retailers, nutrition experts, and emerging brands making a real impact.

 

“These awards are more than recognition! They are a celebration of an industry committed to improving the health and wellbeing of our pets through natural nutrition,” said Caroline Griffith, organiser of the Natural Dog Expo. “Despite the challenges the sector continues to face, this community remains passionate, innovative, and deeply committed to giving dogs and cats the very best care.”

 

The event will bring together experts and innovators from across the pet industry for networking, education, and celebration. Marking a major milestone for the rapidly expanding Raw and Fresh feeding movement.

 

The R’Awards’ prestigious Expert judging panel, boasting decades’ experience in the sector will include:  Pet Industry Federation’s Daniel Everett, pet industry podcaster Clayton Payne, and Dr Vicki Adams, Chief Executive, Animal Cancer Trust.

 

The much-anticipated nominations open in September.

 

The Awards categories include:

  • Raw Retailer of the Year
  • Raw Retail Store Advisor
  • Fresh Lightly-Cooked Brand
  • Raw Meaty Bones Supplier
  • Raw Complete and Balanced Range
  • 80/10/10 Range
  • Raw Brand of the Year
  • Raw Rising Star Brand
  • Industry Lifetime Achievement Award
Flea treatment restrictions would hit lower-income pet owners hardest

Independent polling of 2,001 UK pet owners, commissioned by Johnson's Veterinary Products, shows that support for reclassification of over-the-counter (OTC) spot-on flea & tick treatments rises sharply with household income, while lower earners are more likely to stop treatment, seek alternatives, or reduce visits to local pet shops...

Nick Franks, Director of Johnson's Veterinary Products, said: “The people most comfortable with the idea of an extra consultation fee are those who can most easily afford one."


 

Independent polling of 2,001 UK pet owners shows that support for reclassification of over-the-counter (OTC) spot-on flea & tick treatments rises sharply with household income, while lower earners are more likely to stop treatment, seek alternatives, or reduce visits to local pet shops.

 

The independent research commissioned by Johnson's Veterinary Products Ltd found that restrictions would fall hardest on the pet owners least able to absorb the cost, while perhaps unsurprisingly, the households most likely to support reclassification are those most able to afford it.

 

The research, conducted by Censuswide among a nationally representative sample of 2,001 UK cat and dog owners in May 2026, reveals a striking split in attitudes toward reclassification by household income.

 

Among owners with household incomes under £15,000 a year, only 19.7% support requiring a veterinary consultation or specialist involvement before purchasing flea & tick treatments. Among those with household incomes over £75,000, that figure rises to 36%. Support for reclassification is almost twice as high among the highest earners as among the lowest.

 

When asked where they purchased flea & tick products, fewer than a third (31.28%) of respondents cited a veterinary practice, with an almost equal number (29.94%) buying treatments from pet shops and pet superstores.

 

Nick Franks, Director of Johnson's Veterinary Products Ltd (pictured above), said: "This data makes it very clear that those on lower incomes, those without easy access to a vet and those already stretched by the cost of living, the people likely to be most affected by reclassification changes away from AVM-GSL (over the counter), are strongly opposed to it.

 

“The people most comfortable with the idea of an extra consultation fee are those who can most easily afford one. This affordability concern is borne out in the behavioural data. Among the lowest-income group, only 59% of pet owners said they would continue treating their pets as usual if reclassification occurred, compared with 71% of those earning over £75,000. Nearly one in four pet owners said reclassification would cause them to treat their pets less frequently or stop altogether.”

 

Critically, 11.4% of lower-income owners said they would seek alternative products through other channels, potentially leading to unregulated sources, compared to just 5.3% of higher earners. Reclassification would drive the most financially vulnerable households toward the channels with the least oversight and the least responsible use guidance.

 

The research also reveals the extent to which this review is proceeding without public awareness. Two-thirds of UK cat and dog owners (67%) had no idea the Government was reviewing whether these products might require a veterinary consultation or specialist involvement before purchase.

 

The research reveals a threat to footfall at pet retailers that has received little public attention, with 43% of respondents saying they would visit their local pet shop less often or stop visiting altogether for pet care purchases if flea & tick treatments were no longer available there. For products that are an important part of a retailer’s product mix, the commercial consequences for independent retailers and high streets extend well beyond the product category itself.

 

At the national level, more than twice as many pet owners support continued open access with improved responsible use guidance (54%) as support reclassification requiring professional consultation (26%); a 2:1 ratio that is consistent across genders and replicated across almost every income bracket.

 

Johnson's Veterinary Products Ltd has called on the VMD and the House of Lords Environment and Climate Change Committee to ensure that the equalities impact of any regulatory change is properly assessed before conclusions are drawn.

Lords Pet Parasite Medication inquiry concludes

The House of Lords Environment and Climate Change Committee has concluded its inquiry into Pet Parasite Medication (PPM), and is expected to publish its report with key findings and recommendations to the Government at the end of July or early August...


The House of Lords Environment and Climate Change Committee has concluded its inquiry into Pet Parasite Medication (PPM), and is expected to publish its report with key findings and recommendations to the Government at the end of July or early August.

The oral evidence session transcripts can be accessed at the following link:
Pet Parasite Medication - Oral evidence transcripts - Committees - UK Parliament

Written evidence received during the inquiry can accessed at the following link:
Pet Parasite Medication - Written evidence - Committees - UK Parliament

Burgess acquires German brand to accelerate global expansion

Burgess Pet Care has acquired German small animal nutrition brand, Bunny Nature. The move marks a significant step forward in Burgess’ global growth strategy that will see the group increase its international revenues five-fold to £12.5m.


 

Burgess Pet Care has acquired German small animal nutrition brand, Bunny Nature. The move marks a significant step forward in Burgess’ global growth strategy that will see the group increase its international revenues five-fold to £12.5m.

 

The acquisition, completed through an asset purchase process, represents Burgess’ largest international deal to date following its purchase of natural dog food brand Green Pantry and investment in fresh dog food subscription business Tuggs.

 

Founded in 1988, Bunny Nature is known for its high-quality small animal feeds, with established distribution spanning the EU, North America and Asia. Its international footprint provides Burgess with immediate access to a broader customer base and supports its ongoing strategy to scale its presence worldwide.

 

The combination of Burgess and Bunny Nature brings together two well-established, science-led brands with shared values and focus on animal health and nutrition. The two businesses are highly complementary, creating opportunities to introduce proven products into new markets through existing distribution networks. The partnership also accelerates innovation by combining expertise, establishing the business with an operational platform inside mainland Europe on which to further expand its reach globally.

 

Burgess will maintain Bunny Nature as a distinct brand within the group, preserving its German identity, customer relationships and product quality. Existing senior leadership teams will remain in place, providing continuity and a seamless service for its customers, partners and employees.

 

Mark Womersley, Managing Director of Burgess Pet Care, said: “This is a significant milestone for Burgess. Bunny Nature is a highly respected brand with genuine international reach, and its values, expertise, and reputation align perfectly with our long-term ambition to create the world’s leading small animal brand.

 

“What stood out to us throughout the process was the strength of its people, brand, its customer relationships and the quality of its products. We see clear opportunities to invest, to grow and to build a truly global small animal nutrition company with an unmatched offering for pets and pet owners around the world.

 

“The acquisition transforms our global footprint. International sales now account for 35% of group revenue, up from 10% previously, with international revenue increasing from £2.5m to £12.5m—five times its previous size."

 

Oliver Petzoldt, Managing Director of Bunny Nature, added: “Bunny Nature has built a loyal customer base and strong reputation across multiple markets, and we’re pleased to be joining a business that shares our values around animal welfare and nutrition. Burgess brings both expertise and long-term commitment, and we’re looking forward to continuing to grow the brand together.”

 

Tom Roberts, group Chairman, and the latest generation of the founding Burgess family, said: “This acquisition reflects our confidence in the future of the pet care market and is great news for the Burgess family. It builds on our recent investments in Green Pantry and Tuggs and demonstrates our commitment to backing high-quality businesses that share our values, passion for animal wellbeing, and focus on innovation. Together, these investments strengthen our portfolio of trusted pet brands and support our long-term ambition to build the world’s leading small animal group.”

Naturaw to triple production thanks to six-figure funding 

West Yorkshire raw dog food company Naturaw has secured a six-figure funding boost from Allica Bank to help triple production of its award-winning range...


 

West Yorkshire raw dog food company Naturaw has secured a six-figure funding boost from Allica Bank to help triple production of its award-winning range.

 

Founder Jess Warneken started Naturaw in 2014 to provide better food for her dog, Louis, a Rhodesian Ridgeback who had become unwell with repeated skin and ear infections. After struggling to pinpoint the exact cause, she switched Louis to a raw food diet – and it transformed his health. That experience became the catalyst for Naturaw, a brand on a mission to bring the benefits of raw feeding to dogs across the UK.

 

The family-run business produces homemade, nutrient-dense dog food for pets across the UK. Menu options range from free range chicken and grass fed beef to surf and turf, and all meals are made with 100% high welfare meat, sourced from British farms. In a bid to meet wider sustainability goals, all packaging is plastic-free and home compostable, and the Naturaw kitchen is solar-powered. 

 

“We are so proud of what Naturaw has become – what started as a desperate attempt to relieve Louis of his horrible ear and skin infections has grown into a thriving business providing breakfast, lunches and dinners for furry family members up and down the country,” says founder Jess.

 

The six-figure loan from Allica Bank will enable the business to invest in new machinery and production equipment as well as expand its team, with the aim of tripling its production volume over the next three years. 

 

Allica’s funding will also go towards enabling the business to increase its storage capacity to allow for over 100,000 packs of their raw dog food – enough to provide around half a million meals – following on from a significant expansion of their HQ last year.

 

The UK Pet Food Sector is worth over two billion pounds and shows no signs of slowing down as growing consumer awareness builds around pet health, nutrition and ingredient quality. In turn, dog owners are increasingly making the change to raw food, with the segment alone now worth approximately two hundred million pounds. 

 

Allica’s support is helping Naturaw keep up with the rapidly growing industry and promote long-term, sustainable growth.

 

“Viva la Rawvolution!” says Naturaw director Chris Broadbent. ‘‘Dogs and their owners deserve better, they deserve real food, clearly labelled, that they were designed to eat – the rawvolution is on and our customer base continues to grow, with the business doubling every two years, because of the quality of the product.

 

“Demand for raw pet food shows no signs of slowing down and with the support from Allica, we can future-proof the business and add production and distribution capacity that will enable us to keep growing for the next three years and beyond.”

 

Andy Castle, Naturaw’s Relationship Manager at Allica Bank, said: “What a privilege it’s been to support Chris and the team at Naturaw as they bring dog health to the forefront of conversation and help families get the best nutrition for their beloved pets. 

 

“Ultimately, Naturaw is exactly the kind of business Allica is proud to back. They’re opening up job opportunities in the local community and driving positive change not only here in Yorkshire but throughout the whole of the UK. We are delighted that this funding will contribute to the further expansion of their production and workforce and support their growth.”

 

Non-executive director and founder of North View Advisory, Dave Moore, who connected Naturaw with Allica Bank, said: “Chris and Jess’s passion for what they do is inspiring and I was delighted to join the team in a director capacity as they navigate this exciting chapter of growth. I have also worked alongside Andy for many years so bringing him on to aid Naturaw’s expansion felt like a natural fit.”

See all the new product launches at PATS 2026

PATS 2026, being staged at the NEC Birmingham on 27-29 September, will be the only place this year where retailers and buyers can discover all the latest pet and aquatics products launched onto the UK market...


 

PATS 2026, being staged at the NEC Birmingham on 27-29 September, will be the only place this year where retailers and buyers can discover all the latest pet and aquatics products launched onto the UK market.

 

The UK’s pet and aquatics trade show brings the entire industry together under one roof, and with exhibitors coming from over 30 countries, the exhibition promises to be bigger and more exciting than ever.

 

More than 140 brands will be exhibiting at PATS for the first time, giving visitors access to an unrivalled selection of products, innovations and emerging trends.

 

For pet retailers, aquatics specialists and garden centres, PATS offers the perfect opportunity to discover the products that will drive sales over the coming year. Thousands of items will be on display across the three-day exhibition, with a record number of new launches expected.

 

One of the show's most popular attractions, the New Product Showcase is set to attract an impressive line-up of entries, with exhibitors eager to unveil their latest innovations and gain recognition through the prestigious New Product Awards.

 

The PATS New Product Showcase and Awards are being backed by headline sponsors Leopard Co and media partners pbwnews.

 

Products entered into the Showcase will be judged on the opening day of the exhibition – Sunday 27th September – by a panel of independent retailers and industry experts. Winners of the Awards will be announced across multiple categories, highlighting the products expected to make the biggest impact in the market.

 

The New Starter Zone also continues to be a popular feature, offering a dedicated space for start-ups and businesses less than three years old, and it’s the perfect place for visitors to discover emerging brands.

 

The momentum behind PATS has never been stronger. The 2025 exhibition achieved the highest attendance figures in the show's history, firmly establishing its position as the industry's must-attend event. Across three days, 6,021 visitors attended, representing a remarkable 70% increase on the previous year.

 

The largest PATS event to date also welcomed significant international growth. Overseas attendance rose to 317 visitors, an increase of 169% year-on-year, while a record 445 exhibitors from 15 countries showcased the latest products, innovations and trends shaping the future of the pet and aquatics sector.

 

Building on unprecedented visitor growth and international expansion, PATS 2026 will feature a compelling mix of returning favourites, innovative features and new attractions designed to inspire retailers and buyers alike.

 

In addition to discovering new products and meeting leading suppliers and manufacturers, visitors to PATS 2026 will be able to experience exciting new features, including the International Pavilion and a dedicated Hosted Buyer Programme, further strengthening the event's growing global appeal.

 

Visitors consistently rate PATS as an essential business event with one retailer stating: "If you're in the pet or aquatics industry, PATS is absolutely worth your time. It's the UK's leading trade show for pet products, and the 2025 edition at NEC Birmingham was a game-changer. The scale, the energy, and the quality of exhibitors were outstanding." One buyer said: "PATS is an excellent forum to review new products and explore opportunities in a very friendly, welcoming environment,” while another commented: "It's the jewel in the crown for me – all my favourite brands under one roof, plus plenty that are new. It's just so comprehensive."

 

Register now and discover the products, brands and innovations that will shape the pet and aquatics market in 2027.

 

PATS 2026 is also being staged alongside BETA International, the leading equestrian trade show taking place from 27-28 September 2026. It means that retailers and buyers will be able to visit both shows, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.

 

Visitor registration is open at https://bit.ly/42L7tca, and it’s free to attend for qualifying trade professionals. For more details of the visitor attractions as well as a full list of exhibitors visit www.patshow.co.uk.

Fresh dog food brand secures growth investment

Pet nutrition brand Years has secured growth investment from Verlinvest and Five Seasons Ventures, two leading consumer investors with deep pet sector expertise. The partnership will support the company's next phase of expansion as it scales across retail channels and European markets...


 

Pet nutrition brand Years has secured growth investment from Verlinvest and Five Seasons Ventures, two leading consumer investors with deep pet sector expertise. The partnership will support the company's next phase of expansion as it scales across retail channels and European markets.

 

Founded in 2023 by Darren Beale and Ivan Barashki, Years was built on a simple belief: that fresh, minimally processed wholefoods are meaningfully better for dogs’ long-term health and can be made more accessible for pet owners.

 

Its proprietary Cupboard Fresh technology enables the use of fresh, high-quality ingredients while delivering the benefits of ambient storage and distribution, resulting in nutritionally complete, wholefood meals with up to 18 months of shelf life. Designed by veterinary nutritionists, the meals prioritize healthy ageing, digestion, and tailored caloric needs.

 

Since launch, Years has shipped more than 12 million personalised meals, with each meal tailored to a dog's weight, age and nutritional profile. Most recently, the company expanded its retail footprint through a landmark partnership with Pets at Home, making its range available across more than 460 stores in the UK as well as online.

 

Co-founder and CEO Darren Beale said: “We founded Years to challenge the assumption that fresh pet food must come with logistical compromises. By combining research-backed nutritional quality with ambient convenience, we've created a new category that resonates with modern pet owners. With Verlinvest and Five Seasons Ventures as partners, we're positioned to accelerate our mission across Europe.”

 

 

Ivan Barashki, fellow co-founder and CTO, added: “That proposition is resonating well beyond the fresh feeding community, with 66% of our subscribers previously feeding their dogs kibble or wet food, meaning we are successfully redefining how pet owners approach their pets’ nutrition. With Verlinvest and Five Seasons Ventures behind us, we can take another giant step towards our mission of giving dog owners more years together with their dogs.”

 

Verlinvest and Five Seasons Ventures will work closely with Years' leadership to accelerate international expansion, deepen retail partnerships, and bring the brand's premium nutrition offering to new markets. Ivan Farneti, Co-Founder and Managing Partner at Five Seasons Ventures, and Anaïs Jollivet, Senior Principal at Verlinvest, will join the Board of Years as the company enters its next phase of development.

 

Ben Black, Managing Director at Verlinvest, said: “We are delighted to partner with Darren, Ivan and the Years team to accelerate their mission of bringing nutritionally complete, fresh food in a scalable, convenient, ambient format to a wider audience. We are excited for them to join our extensive premium pet portfolio which started over 10 years ago with our investment in Chewy.com, and support their creation of the Cupboard Fresh category on an international basis – unlocking more Years with our pets.”

 

Ivan Farneti, Partner at Five Seasons Ventures, commented: “At Five Seasons Ventures, we have backed several successful dog and cat food brands and were early believers in the shift towards fresh pet nutrition and subscription models. We see Years as the natural next evolution of this category. By combining the nutritional benefits of fresh food with the convenience of ambient storage, Years is making premium pet nutrition accessible to a much broader consumer base while enabling true omnichannel distribution through both direct-to-consumer and retail channels. We believe Years has the potential to become one of the defining brands in the next generation of pet nutrition.”

 

Years serves dogs across all breeds and life stages through a range of personalised, chef-cooked wholefood recipes, including seasonal meat dishes, breed-specific functional toppers, and superfood supplements. The brand is inspired by leading wellbeing and health research and focused on advancing the next generation of pet nutrition through science, quality, and convenience.

 

Raymond James acted as financial advisor to Years in connection with the transaction.

Play9 secures Jollyes listing as growth story continues

Fast-growing canine wellness brand Play9 has secured a national listing with leading pet retailer Jollyes, marking another significant milestone in the company's expansion and making its flagship enrichment toy, The Roolo, available to even more pet parents across the UK...


 

Fast-growing canine wellness brand Play9 has secured a national listing with leading pet retailer Jollyes, marking another significant milestone in the company's expansion and making its flagship enrichment toy, The Roolo, available to even more pet parents across the UK.

 

The award-winning treat-dispensing enrichment toy will now be stocked in Jollyes stores nationwide, giving customers greater access to one of the UK's most innovative enrichment products through one of the country's largest specialist pet retail chains.

 

The agreement builds on Play9's first national retail listing with Pets Corner in 2023. Two years later, that partnership continues to thrive, while the addition of Jollyes represents another major step in the company's growing retail presence.

 

Founded with a mission to improve canine health and wellbeing, Play9 has rapidly evolved from a single-product start-up into an expanding canine wellness brand. Alongside the continued success of The Roolo, the company has launched Tuki's Treats, is preparing to introduce The Roolo Mini following a sold out consumer pre-order, and has begun expanding into the US and Europe as demand for enrichment-led products continues to grow.

 

The Roolo has become known for its distinctive design, creating unpredictable movement that encourages dogs to chase, forage and problem-solve as they earn food or treats. By tapping into natural instincts rather than relying on static puzzles or conventional treat dispensers, it provides long-lasting mental stimulation while helping to slow feed and encourage positive engagement.

 

The latest retail listing reflects the growing demand for enrichment products that support canine wellbeing while strengthening the relationship between dogs and their guardians.

 

"The Roolo was created to make enrichment simple, accessible and genuinely enjoyable for our furry friends," said the Play9 team. "To see it available through a respected national retailer like Jollyes is something we're incredibly proud of. It means even more canines and their pooch parents can discover the benefits of enrichment as part of everyday life."

 

For Jollyes, which continues to invest in innovative and differentiated pet products, the addition of The Roolo further strengthens its enrichment offering as more pet owners seek products that support dogs' physical and mental wellbeing.

 

The national listing represents another milestone in Play9's long-term mission to shape the future of canine health and wellness. With a growing portfolio spanning enrichment and nutrition, expanding international distribution and an unwavering focus on improving dogs' lives, the company continues to establish itself as one of the UK's most exciting emerging pet brands.

 

For more information, please visit: www.play9.co.uk

The PetFellas partners with Himalayan Pet Supply to bring premium natural chews back to UK market

The PetFellas, the UK-based pet product distribution business, has announced a new strategic partnership with Himalayan Pet Supply, the USA-based pioneer behind some of the world’s best-known natural dog chews...


 

The PetFellas, the UK-based pet product distribution business, has announced a new strategic partnership with Himalayan Pet Supply, the USA-based pioneer behind some of the world’s best-known natural dog chews.

 

The partnership will see The PetFellas exclusively introduce and distribute a carefully curated selection of Himalayan Pet Supply’s innovative products to the UK pet trade, including the reintroduction of the much-loved Yogurt Sticks range. Yogurt Sticks are an all-natural yoghurt chew with added prebiotics and probiotics for digestive health support – now enhanced with exciting new flavours.

 

Himalayan Pet Supply has built a global reputation for long-lasting, natural dog chew, and innovative category extensions. The Yogurt Sticks, which previously made a brief appearance in the UK market, will return with an expanded range designed to appeal to today’s increasingly health conscious pet owners.

 

Gerard O’Mahony, Commercial Director at The PetFellas, commented: “We are absolutely delighted to be partnering with Himalayan Pet Supply. Their commitment to quality is evident across every part of the business – from their product development to the strength of their team and the breadth of their range.

 

“The Yogurt Sticks are a fantastic product that already has some recognition in the UK, and we’re excited to bring them back to market with new additions that will resonate strongly with independent retailers and their customers.”

 

The partnership aligns closely with The PetFellas’ mission to source and supply distinctive, premium products that help independent retailers stand out in a competitive marketplace.

 

Jon Balousek, CEO at Himalayan Pet Supply, added: “We’re thrilled to be working with The PetFellas as our partner in the UK. Their deep understanding of the independent retail sector and their passion for bringing high-quality products to market make them a perfect fit for our brand.

 

“We’re especially excited to reintroduce our Yogurt Sticks range, and to expand its presence with new varieties that we believe UK pet owners and retailers will love.”

 

The initial product launch is expected to roll out across the UK in the coming months, with strong support from both businesses to drive awareness and in-store success.

 

The announcement further strengthens The PetFellas’ growing portfolio of brand-led pet products and reinforces its commitment to long-term partnerships built on shared values, trust and commercial ambition.

 

Retailers interested in stocking The Himalayan Pet Supply’s range can contact The PetFellas directly or visit https://www.thepetfellas.co.uk for more information.