To celebrate its 10th anniversary, Long Paws is redesigning the face of dog accessories with a new collection called Funk The Dog.

Long Paws has released a new line of themed collars, leads, harnesses, bandanas, poo bag holders, and bowties, all under the banner of Funk The Dog.

According to Long Paws director, Elan Mansur: “Dogs, like their parents, have been getting bored of plain designs. Dogs need to express themselves in ways that show just how 'funky' they can be.”

Mansur believes that Long Paws’ new Funk The Dog collection is designed to help dogs to be who they want to be.

Long Paws is producing a number of designs under the Funk The Dog collection and is ensuring there are unique designs available to independent retailers that will not be available to the large multiples. Mansur said the new collection has already been extremely successful, with the number of resellers growing daily.

For those resellers who would like to list the collection, they are asked to contact Lauren Bentley, on lauren@longpaws.co.uk.