Naturediet will soon be unveiling the winners of their nationwide search to find the cover stars of their new packaging, ahead of a major rebrand planned for the Autumn.

The natural dog food manufacturer has chosen to use Naturediet fed dogs for authenticity, and to show appreciation to their customer base for their loyalty.

“We’re extremely proud of our products and the difference they make to the overall health and vitality of our customer’s dogs. The best models for our brand are the dogs who are fed it, so it was a natural choice to recruit them to represent our brand” says Emily Cannon, head of marketing.

After a month-long campaign to find models, the independent British manufacturer received 100’s of entries, ranging from best of breed winners to lovingly rehomed rescue dogs. “True to the ethos of our foods, we wanted celebrate dogs of all ages, breeds and sizes, and we have been truly spoilt for choice”.

Dogs owners from across the country made the effort to attend a week-long photo shoot close to Naturediet’s factory in Norfolk, in the hope of their dogs making the cut and gracing the new packaging which will be on show at PATS Telford in September.

As well as presenting a revamped and revitalised look for the 42 year old brand, Naturediet are excited to reveal a new packaging format as a result of their continued investment in cutting edge manufacturing technologies. “Our new packaging is not only innovative for the wet food category but actively addresses highly relevant environmental matters and is a further advancement for the business in reducing our carbon footprint” continues Emily.

Naturediet specialise in limited ingredient, 100% British made natural dog food. To request further information on Naturediet contact trade@naturediet.co.uk or call 01362 822320.