In This Issue
Henry Bell boosts customer shopping experience
Retailers urged to help customers support garden wildlife
Get your own copy of Pet Trade Xtra
Pet shop caught up in ecommerce scam
The best of last edition of Pet Trade Xtra
Family-run pet food business changing hands
New pet food brand Sam’s Field launches in UK
Pet food wins national award on first day of launch
The PetFellas announces partnership with South African firm
Rosewood launches Mr Men Little Miss pet products
PIF calls for greater consistency in animal licensing fees
Exciting new features set to boost PATS 2026 experience
Neerdog extends its reach with Decco Wholesale
Trinkety Paws to showcase new range at PATS
Pet protection brand launches new identity
LitPet introduces three advanced wellness innovations
Joint care supplement sees year of exceptional growth
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Joint care supplement sees year of exceptional growth

 

Zooomy, the fast‑rising veterinary‑developed joint‑care supplement for dogs and cats, is returning to PATS 2026 (Stand O2) for its second consecutive year – this time with even greater momentum, a significantly expanded customer base, and the launch of its pioneering mobility‑tracking web app.

 

Developed by veterinary surgeons Humphrey and Joanna Grimmett, Zooomy has rapidly become one of the UK’s most disruptive joint‑support brands. Zooomy is a ground‑breaking health supplement for dogs and cats which is designed to support their joint care using “long‑chain Hyaluronic Acid as the key ingredient. This scientifically validated formula has reshaped expectations of joint care for pets and established Zooomy as a credible alternative to glucosamine, chondroitin and short‑chain HA products.

 

A Year of Exceptional Growth

Zooomy’s second appearance at PATS comes on the back of extraordinary commercial performance:

  • 698% year‑on‑year sales growth
  • 1,100% increase in subscription revenue
  • Over 9,000 customers across Shopify and Amazon
  • 48.2% repeat purchase rate, with 31% returning for a third order

Zooomy has evolved from a newcomer to one of the fastest‑growing joint‑support products in the UK. Its second year at PATS marks a major milestone in its national expansion.

 

Introducing the Zooomy Mobility‑Tracking App

Zooomy’s presence at PATS 2026 will spotlight its new digital innovation: the Zooomy mobility‑tracking web app, designed to help owners monitor their dog’s joint health over time. The app strengthens Zooomy’s identity as a knowledge‑led mobility brand.

 

This digital tool offers retailers and professionals a new way to engage customers and reinforce long‑term mobility care.

 

Veterinary‑Led, Science‑Driven Joint Support

Zooomy’s long‑chain Hyaluronic Acid formula replenishes depleted HA levels in joint fluid—an issue that can reach up to 90% depletion in older, severely diseased joints. The mega‑chain HA is produced via microbial fermentation, ensuring purity, consistency and suitability for pets with allergies or sensitivities.

The liquid is odourless and tasteless making it ideal for fussy eaters and is administered by a syringe to the mouth which avoids the battle with pills, powders and chews.

 

Award‑Winning Brand Recognition

Zooomy’s second year at PATS follows a series of industry accolades:

  • Finalist: Pet Industry Federation Awards 2025
  • Finalist: Pet Product Marketing Retail Awards 2026
  • Winner: Branding Award – Veterinary Marketing Association Awards 2026

The VMA win highlights Zooomy’s standout identity, scientific clarity and veterinary credibility.

 

Deepening Community Loyalty

Zooomy has cultivated strong loyalty among raw‑feeding communities, senior‑dog owners, physiotherapists, hydrotherapists and behaviourists. The brand’s affiliate programme gives professionals access to veterinary guidance, ensuring recommendations are based on welfare and science—not trends.

 

Zooomy’s vet team provides direct Q&A support, responding to every query and comment. As Humphrey says, “we are always on call to help.”

 

Sustainable, Responsible, Evidence‑Based

All Zooomy packaging is fully recyclable, including PET bottles, HDPE syringes and recyclable cardboard. Ethical sourcing and evidence‑based education remain central to the brand’s mission.

 

Zooomy at PATS 2026 – What Visitors Will See

At this year’s show, Zooomy will present:

  • The Zooomy mobility‑tracking app
  • Live veterinary‑led demonstrations of HA joint support
  • Senior‑dog mobility guidance
  • Trade and stockist partnership opportunities
  • Affiliate programme information
  • Exclusive PATS offers for retailers

Zooomy’s second year at PATS marks a new phase in its national growth—cementing its position as one of the UK’s most exciting, scientifically credible and fast‑advancing pet‑health brands.

 

Website: www.zooomy.com Facebook: facebook.com/zooomydog Instagram: instagram.com/zooomydog TikTok: tiktok.com/@zooomydog

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